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Entrepreneur
January 2007
Carol Tice |
Making It Stick What keeps your message in the minds of consumers?   |
Inc.
January 2007
Mike Hofman |
Chip and Dan Heath: Marketing Made Sticky What makes a message work. |
Search Engine Watch
September 2, 2008
Carrie Hill |
6 Tips for Small Business Marketing Success How can the success of a sticky idea be analyzed and repeated? Dan Heath shares some thoughts that can help small business Web marketers find success. |
AFP eWire
June 21, 2011 |
We Need a Hero: Writing Donor-Centered Email Appeals There is a lot of emphasis these days on numbers and statistics when showing donors the good things that your organization does. When you are writing the first line of an email, however, you need to be a storyteller, not a statistician. |
AFP eWire
February 2, 2004 |
Crafting Memorable Messages That Capture The Public's Attention Studying urban legends can teach nonprofits how to craft appealing and galvanizing messages, according to an article in the winter 2003 issue of Stanford Social Innovation Review. |
Financial Planning
February 1, 2008
Gwen Moran |
Branding Basics Set your practice apart from the pack by establishing your identity in the marketplace. |
AFP eWire
January 15, 2014 |
AFP International Conference Education Session Sneak Peak: Journey Deeper Inside the Donor's Brain At the 2013 AFP International Conference on Fundraising, we lead session attendees through a Journey Inside the Donor's Brain where we explored some of the science and research surrounding how people think and reach decisions. |
Search Engine Watch
September 10, 2008
Eric Enge |
Keep Your Ideas Simple and Increase Conversions Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far. |
AskMen.com
March 20, 2013 |
Contagious Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious in his new book, Contagious: Why Things Catch On, in stores now. |
AFP eWire
November 27, 2007 |
The Key to Fundraising: Retaining Donors through Communication As research shows that charities lose significant amounts of funding by not retaining donors, a new book by Tom Ahern and Simone Joyaux, discusses keeping donors through communications and stewardship. |
AFP eWire
September 23, 2015 |
Creative and Compelling Fundraising Messages for Digital Solicitations AFP got a chance recently to chat with Derrick Feldmann about digital solicitations, where online fundraising is heading and his upcoming trip to Paris |
AFP eWire
May 17, 2011 |
Why the Donor's Story Matters Here are some ways to take a step back and really understand a prospective major gift donor -- their philosophy of giving, their giving priorities and even their views on money itself. |
Fast Company
February 1, 2007
Lucas Conley |
The Smart Setup The new year brings with it a small raft of thought-provoking business books. Made to Stick by Chip Heath and Dan Heath... Dreaming in Code by Scott Rosenberg... Flower Confidential by Any Stewart... |
AFP eWire
February 9, 2009 |
Donor Recognition: Thinking Like a Donor The value of recognizing your donors goes far beyond showing appreciation for a gift. Recognition can motivate donors to be strong and lasting supporters of your organization. |
AFP eWire
April 5, 2011 |
What Psychology Can Teach Us About Major Donor Fundraising According to psychologists, no matter how good you are at making the ask, you will hear a quick "no" unless you address certain concerns. |
AFP eWire
November 10, 2014 |
Top Ten (Week of November 10, 2014): The Two-Part Major Gift Conversation Why Your Brain Wants to Help 1 Child in Need But Not Millions... Why All Nonprofits Should Embrace #GivingTuesday... Key Facts on U.S. Foundations 2014... |
AFP eWire
January 29, 2013 |
Show a Little Donor - Love in Your Case for Support Tom Ahern is considered one of the world's top authorities on donor communications and is the author of four well-received books on the topic. Through all of his experiences he has come to one main conclusion: It's all about being donor-centric in your case for support! |
AFP eWire
June 19, 2013 |
Ten Things You Might Have Missed (June 19, 2013) Crown Point students get an education in charitable giving... 5 Causes of Sloppy Fundraising... Tips for Getting More Appointments with Potential Donors... |
AFP eWire
January 26, 2010 |
A Peek at the Philanthropist's Playbook More and more, high net worth donors are not looking for a cause to support (they have that already), they are looking for an organization that does great work. |
AFP eWire
October 16, 2012 |
Charities' Fundraising Improves Slightly, But Still Not Retaining Donors While fundraising levels are improving slightly, charities continue to lose more donors than they gain and have a long way to go to recover from the impact of the 2007-9 recession. |
AFP eWire
September 30, 2015
Nancy K. Racette |
You Ask Your Donors for More Money All the Time -- Why Don't You Ask Your Boss? People don't ask for raises in nonprofits. Instead, you keep doing your job, and start to feel under-valued. |
AFP eWire
November 6, 2013
Paul Nazareth |
Good Fundraisers Are Invisible? The best fundraisers I know are almost invisible because they have elevated the connection with the donor beyond themselves to connect with the charity's brand. |
AFP eWire
November 27, 2012 |
Ten Things You Might Have Missed (November 27, 2012) Donor Stewardship:10 More Ways to Show Donors Your Gratitude... Young Supporters: 5 Things Charities Do That Turn Off Young Donors Like Me... Donor Cultivation: Isn't it Better to Give and Receive?... |
AFP eWire
April 16, 2013 |
Ten Things You Might Have Missed (April 16, 2013) Fundraisers, not just donors, are sick of endless appeals... Five questions every nonprofit donor should ask... 70% of charities forecast rise in donations in 2013... |
AFP eWire
February 5, 2007 |
Philanthropy Journal Offers Special Report on Engaging Diverse Donors The special report includes three articles and two informative columns about how charities and fundraisers can reach out to diverse groups of donors to better broaden their funding base and prepare for the future. |
AFP eWire
October 5, 2010 |
Fundraising 101: Growing Donor Passion Harnessing a donor's passion is key to ensuring a lasting and fruitful relationship. Here are some good tips on cultivating major donors for your annual campaign from fundraising veteran Erik J. Daubert |
AFP eWire
February 15, 2011 |
Putting the Fun into Your Annual Fund Here's how to have a fresh, fun and creative annual giving program. |
Metropolis
April 2007
Belinda Lanks |
Deconstructions: Nanochip A memory chip the size of a white blood cell has profound implications for the future of computing. |
AFP eWire
August 4, 2008 |
The Value of Establishing a Naming Policy The importance of having a naming policy for recognizing donors, and some tips on constructing one. |
AFP eWire
August 26, 2015 |
AFP Top Ten (Week of August 26, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed! Converting activists to donors... Twenty-one-time-saving tips for busy nonprofit professionals... The Rise of the DIY Fundraising Superstar... |
| AFP eWire |
Charities Raising More Money, But Still Losing Donors For the first time in five years, charity respondents to the annual Fundraising Effectiveness Project survey saw positive gains in giving, but still continued to lose donors faster than they gained them. |
