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Effective Communications: Making Your Mission 'Stick' With Donors Here's a lesson for making an idea - such as your case for support - grab on to someone and refuse to let go. |
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Keep Your Ideas Simple and Increase Conversions Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far. |
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February 2, 2004 |
Crafting Memorable Messages That Capture The Public's Attention Studying urban legends can teach nonprofits how to craft appealing and galvanizing messages, according to an article in the winter 2003 issue of Stanford Social Innovation Review. |
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The Smart Setup The new year brings with it a small raft of thought-provoking business books. Made to Stick by Chip Heath and Dan Heath... Dreaming in Code by Scott Rosenberg... Flower Confidential by Any Stewart... |
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Staying Power Why is Subway still on top? Because of its passionate and involved franchisees, says Subway founder Fred DeLuca. |
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