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CRM November 2012 Judith Aquino	Understanding the Shopper Economy How marketers can turn behavior into currency. Liz Crawford, a senior industry analyst at the Path to Purchase Institute, shows how to motivate shoppers in her new book, The Shopper Economy.
Wired July 15, 2009 Clive Thompson	Don't Work All the Time -- You'll Live to Regret It Our future selves, it seems, will wish we'd been bigger hedonists.
HBS Working Knowledge June 9, 2014 Dina Gerdeman	The Manager in Red Sneakers Research shows there may be prestige advantages to dressing to fit your personality rather than obediently wearing the corporate uniform. Marketers can also use these insights.
Food Processing May 2009 Diane Toops	Psyche of the U.S. Shopper The economic downturn results in changing consumer mood and behavior.