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Search Engine Watch
April 6, 2010
Eric Enge |
Competition Defines Your SEO Strategy Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy.   |
Search Engine Watch
September 14, 2010
Kevin Gibbons |
10 Top Online Travel Marketing Tips Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. |
Search Engine Watch
November 29, 2006
Greg Sterling |
Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide. |
Search Engine Watch
December 15, 2008
Ron Jones |
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. |
Entrepreneur
May 2010
Jennifer Wang |
Aisle of Discontent Biz travelers never had it better. So why are they still so cranky? |
CRM
May 12, 2015 |
Reevoo Partners with Feedback Ferret on Travel App Reevoo and Feedback Ferret partnership allow travel companies to capture and act on customer feedback. |
InsideFlyer
December 2014 |
TripList App TripList, a free app for iOS, can eliminate some of the stress of holiday travel by helping you remember what to pack and allowing you to check off items and tasks as they are completed. |
CRM
December 2010
Lauren McKay |
Surface-to-Air Missives A travel service for military personnel uses SMS and live chat to ensure its customers can communicate. |
The Motley Fool
January 17, 2012
Subhadeep Ghose |
Google Takes a Bite Out of the Travel Pie Google faces flak as it barges into online travel scenario |
Search Engine Watch
December 6, 2006
Christine Churchill |
Keyword Research or "Search Intelligence?" Ever wanted to spy deep inside a competitors search marketing campaign? A competitive intelligence tool from Hitwise shows you exactly which search terms are driving the most traffic to your competitors' web sites. |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
Bank Systems & Technology
May 1, 2006
Peggy Bresnick Kendler |
Search Engine Optimization An interview with three industry experts on how, by utilizing search engine-based marketing, innovative banks can drive qualified traffic to their Web sites. |
Search Engine Watch
July 21, 2008
David Szetela |
PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch. |
Search Engine Watch
November 6, 2008
David Szetela |
The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time. |
Fast Company
September 2013
Farhad Manjoo |
Sites like Hipmunk and Routehappy let you be your own travel agent. Is this really a good thing? The online travel business is ripe for the next level of transformation -- from the machine acting merely as your tool to the one that serves as your agent. |
Search Engine Watch
December 8, 2008
Ron Jones |
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project. |
U.S. CPSC
December 18, 2009 |
Fall Hazard Prompts NHTSA, CPSC and Dorel Juvenile Group to Announce Recall of Infant Car Seat/Carriers When used as an infant carrier, the child restraint handle to the seat can loosen and come off, posing a fall hazard to infants. |
Search Engine Watch
March 31, 2004
Arnaud Fischer |
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. |
Entrepreneur
September 2009
Kim Orr |
The Traveler's Traveler Joe Sharkey logs thousands of miles a year to help business travelers find an easier route. |
Search Engine Watch
August 4, 2009
Carrie Hill |
Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. |
CRM
March 2012
Leonard Klie |
Being Hospitable Means Being Social Hotel chains open communities to communicate with guests. |
Search Engine Watch
November 25, 2008
Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target. |
Search Engine Watch
January 14, 2009
Eric Enge |
Training Your Content Developers on SEO Copywriting SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. |
Search Engine Watch
June 27, 2008
Chris Boggs |
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. |
The Motley Fool
January 3, 2011
Rick Aristotle Munarriz |
Nobody Wins This Dot-Com War It's getting hard to get a true feel for comparison travel. |
CFO
November 1, 2009
Alix Stuart |
Office, Stationary Companies increasingly are shunning business travel in favor of less-costly videoconferencing. |
Search Engine Watch
February 16, 2011
Gareth Owen |
SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. |
Search Engine Watch
August 28, 2006
Patricia Hursh |
Winning Big With a Small Search Marketing Budget Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints. |
Search Engine Watch
September 22, 2008
David Szetela |
PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. |
The Motley Fool
May 21, 2010
Rick Aristotle Munarriz |
China's Many Routes to Riches The Eastern giant's travel industry continues to soar. Travel portal eLong -- a Beijing-based subsidiary of Expedia -- posts healthy quarterly results. |
Search Engine Watch
January 30, 2009
Elisabeth Osmeloski |
2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. |
Search Engine Watch
May 7, 2008
Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
Search Engine Watch
February 24, 2005
Heather Lloyd-Martin |
Forecasting Paid Search Traffic Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns. |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
The Motley Fool
July 6, 2010
Gregory T. Huang |
What Google's Acquisition of ITA Means to the Competition Three things to watch for after Google's $700 million acquisition of Cambridge, MA-based ITA Software. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
The Motley Fool
February 18, 2010
Rick Aristotle Munarriz |
Priceline Has Cleared Your Portfolio for Takeoff The cream of the crop in online portals steps up again. |
Search Engine Watch
July 18, 2008
Elisabeth Osmeloski |
Key Themes in Online Travel Search engine optimization and pay per click play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008? |
InsideFlyer
September 2010 |
A Hotel Recovery Without Leisure Travelers? Three key performance metrics reported by Smith Travel Research finally revealed positive signs for the upscale, upper-upscale and luxury segments of the U.S. hotel industry. |
The Motley Fool
September 14, 2011
Rick Aristotle Munarriz |
Google Finally Takes Off The leading search engine finally shows its travel swagger. |
CIO
April 30, 2012
Lauren Brousell |
Quick Tips For Easier Business Trips Traveling for business can be a headache. Our coach suggests three ways to minimize the stress. |
InternetNews
July 6, 2009
Stuart J. Johnston |
Datacenter Fire Grounds Bing's Travel Site A fire and subsequent power outage in Seattle over the holiday brought down Microsoft's Bing Travel and other sites. |
Search Engine Watch
August 6, 2009
Justilien Gaspard |
Link Marketing for Travel and Tourism Businesses Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites. |
The Motley Fool
July 29, 2011
Sean Williams |
Expedia: Where You Invest Matters, Too! Shares are flying high after another stellar quarter. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
The Motley Fool
May 11, 2010
Rick Aristotle Munarriz |
Throw This Stock Away The "name your own price" travel portal posted mixed results yesterday. |
Search Engine Watch
October 4, 2010
Paul Burani |
5 Reasons Google's New Keyword Tool is Better While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
IEEE Spectrum
June 2008
Monica Heger |
Human Travel Patterns Surprisingly Predictable Individual travel routines, as tracked by cellphone signals, provide useful data on human travel behavior. |
