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CIO
October 28, 2011
Jack Bergstrand |
How CIOs Can Build a Better Brand Great brands result from robust business models, innovation and IT-enabled competitive advantage.   |
AskMen.com
Duke Sigulinski |
Sneaker Brands: The New And The Classic As men, we have always loved sneakers. |
BusinessWeek
December 15, 2003
Wendy Zellner |
Lessons From A Faded Levi Strauss It has one of the world's best-known brands, but it's not hip. And sales are dismal. |
AskMen.com
Adam Fox |
Levi's 501 Jeans It took a near economic apocalypse to make us open our eyes, but we're now ready to get reacquainted with the first (and arguably the best) name in denim: Levi Strauss. Where to start? The Levi's 501 jeans. |
AskMen.com
Suzy Small |
Tokyo Fashion Blog: Sneakers The sneakers pounding the streets of Tokyo these days are evidence of the power of globalization. |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
| AskMen.com |
Men's Jeans Under $50: Spring 2014 There's something brand-new about stepping outside without a winter jacket on, in sneakers, a T-shirt, and jeans. |
The Motley Fool
March 9, 2006
Rich Duprey |
Levi's Saggy Pants The iconic privately held denim maker's sales sag as much as 8% because of shrinking demand. |
The Motley Fool
January 30, 2008
Alyce Lomax |
Wal-Mart Strips Down The discount retailer plans to reorganize its flagging apparel business. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
The Motley Fool
January 12, 2006
Alyce Lomax |
iPod Gets in Your Pants The latest from denim manufacturer Levi's fits you and your iPod. iPod jeans may be just a tad ridiculous, but given the craze at hand, is it just crazy enough to work? |
The Motley Fool
August 23, 2011
Reza Handley-Namavar |
1 Secret to Finding Great Stocks What makes a lasting brand you can profit from? |
HBS Working Knowledge
September 20, 2004
Holt, Quelch, & Taylor |
How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions. |
AskMen.com
Karin Eldor |
The Scoop On Spring 2004 Take a look at what's in store for this spring's fashions. |
Reason
February 2007
Charles Paul Freund |
The Politics of Pants It was consumers, not marketers, that made jeans a symbol of youthful revolt. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
The Motley Fool
January 16, 2004
Alyce Lomax |
Levi's Aims at Target The jeans brand slips into Target stores. |
AskMen.com
November 9, 2001
Chris Rovny |
Sneakers: Get On Track If performance is secondary and style is your main concern, then this piece will help you find exactly what you're looking for... |
Entrepreneur
January 2005
Karen E. Spaeder |
In the Jeans Everyone's mad about premium jeans and entrepreneurs are making crazy profits. |
| AskMen.com |
How Much Should You Pay For Jeans? Why are we so quick to judge? Maybe there's something to be said for high-end jeans. |
CRM
July 5, 2013
Mitch Rose |
Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
AskMen.com
February 11, 2004
Karin Eldor |
Hit The Scene With Cool Sneakers If you want the scoop on one of the hottest trends to hit the men's footwear market, then you're in the right place. Sneakers seem to be running off the courts and onto the feet of most fashionable men today. |
AskMen.com
May 9, 2001
Karin Eldor |
Summer's Back: Look Great This Season The summer sun is finally here, and it's time to heat things up a bit with this year's summer styles. With an emphasis on fabric, denim, tailoring, and patterns, this summer is all about being simple, getting colorful, looking relaxed, and going out in style... |
Fast Company
November 2002
Fara Warner |
Levi's Fashions a New Strategy A dynamic new team looks to stamp innovation on an old brand. |
CRM
May 23, 2013
Maria Minsker |
Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year. |
BusinessWeek
August 4, 2003
Khermouch & Brady |
Brands in an Age of Anti-Americanism BusinessWeek/Interbrand's annual ranking of the world's most valuable brands shows that American labels are still potent |
CIO
July 15, 2003
Kim Girard |
How Levi's Got Its Jeans into Wal-Mart CIO David Bergen joined Levi Strauss almost three years ago with a mission: Get ready for the number-one retailer. This summer will tell if his company's IT transformation will help turn around this American icon. |
