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InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective.   |
The Motley Fool
November 29, 2004
Rick Aristotle Munarriz |
It's All About the 'O' An edgy ad campaign and a growth rate that trumps its online rivals has Overstock dealing with the welcome problem of too much demand. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
Information Today
December 2000
Robin Peek |
Focus on Publishing: The Sinking of the Dot-Com Fleet Increasingly, we encounter a lonely Web page declaring yet another closing down of shop---another dot-com dream gone under. And, I predict, this will be common in 2001... |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
| Knowledge@Wharton |
That Ad is So Entertaining... But Can It Sell? Who Knows An entertaining commercial on a prime-time television show might be a good way to build a brand's image, but a straightforward spot with a prominent toll-free phone number is the best way for a company to move inventory fast. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
May 21, 2009
Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
InternetNews
June 11, 2007
Nicholas Carlson |
Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
Entrepreneur
December 2004
Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
PC World
June 19, 2007
Stephen Manes |
Web Ads: A Cat-and-Mouse Game Overrun by ads? New software is better at exterminating them. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
