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Fast Company
Neal Ungerleider |
Even Barbie Can Be Hacked Toy manufacturers are learning a hard lesson about Wi-Fi-enabled dolls, action figures, and building sets: They can be hacked pretty easily.   |
The Motley Fool
October 28, 2005
M.D. Mitchell |
Mattel: So Cheap, It's Scary With the toy maker's stock near five-year lows, is it finally time to buy? |
BusinessWeek
July 28, 2003
Christopher Palmeri |
To Really Be a Player, Mattel Needs Hotter Toys Mattel is selling toys, not soap or cornflakes. Good brand management goes only so far in a business that caters to children's whims. Like it or not, the key to success is launching innovative products and promoting the heck out of them. If you don't do it, your competitors will. |
BusinessWeek
May 7, 2007
Christopher Palmeri |
Barbie Goes From Vinyl To Virtual Mattel is betting its online Barbie Girl will hold kids who've outgrown real dolls. |
The Motley Fool
September 16, 2008
Rich Duprey |
Bratz Pout Over Mattel Settlement The battle over Bratz has been something of a Pyrrhic victory for Mattel. While the jurors in the trial sided with the toymaker, the damage done to its own iconic Barbie brand has been substantial. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Kiss and Mattel Mattel wraps up the year with another strong quarter. Investors, take note. |
The Motley Fool
August 27, 2008
Rick Aristotle Munarriz |
Barbie 1, Bratz 0 A federal court jury is awarding Mattel $100 million in its long-standing case against MGA Entertainment over the Bratz doll line. |
CIO
May 15, 2003
Julie Hanson |
Because It's There Mount Everest poses many challenges. Rough, variable weather. Altitude acclimatization. Hazardous icefalls. And then there's setting up an Internet cafe on a glacier that moves up to three feet a day. |
Reason
May 2005
Holiday Dmitri |
Barbie's Taiwanese Homecoming A plastic, fantastic tale of globalization: Barbie is revered like a messiah in Taishan, a municipality nine miles southwest of Taipei that the blonde doll transformed from an agricultural village of 5,000 to a manufacturing center nearly the size of Boston. |
Fast Company
April 2010
Kate Rockwood |
How Spin Master Mixes Tech and Toys -- And Keeps Mattel Looking Over Its Shoulder How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder. |
