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AFP eWire
November 29, 2011 |
Raising Awareness With Cause Marketing Done well, a cause-marketing issue promotion campaign can heighten awareness of your cause in the broader community, well beyond your current base of supporters.   |
AFP eWire
September 7, 2004 |
Charities Not Charging Enough for Marketing, Sponsorship Deals Most charities are not charging their for-profit partners enough fees for marketing and sponsorship arrangements, according to a new study by Chicago-based IEG, a firm which studies the sponsorship industry. |
AFP eWire
July 14, 2008 |
AFP Responds to L.A. Times Report on Fundraising Inefficiencies A response to a recent article stating that only a small percentage of money reaches California nonprofits when they use a for-profit fundraising company to raise funds. |
The Motley Fool
November 1, 2006
Dan Caplinger |
How Charities Do Good Charities have a few lessons for the business world. |
HBS Working Knowledge
October 27, 2008
Sean Silverthorne |
Achieving Excellence in Nonprofits Nonprofit boards and executives are confronted by a confusing landscape of conflicting demands, rapidly evolving rules, and changing opportunities for finding resources. |
AFP eWire
July 6, 2004 |
U.S. Corporations Embracing Cause-Related Marketing A recent study has found that U.S. corporations are strongly committed to cause-related marketing, with many businesses planning to increase funding for these types of programs. |
AFP eWire
September 8, 2008 |
Recruit and Retain Quality Nonprofit Employees Organizations hoping to hire quality employees need to sell prospects on the big picture - focusing on rewards that come in other forms than a big paycheck, according to a recent roundtable of nonprofit recruiters, workforce experts and nonprofit practitioners. |
AFP eWire
May 15, 2006 |
Charities Face Major Challenges in Finding Funds for Capital Projects A new survey has found that while numerous charities have significant investment capital needs, including technology, program development and strategic planning, they face substantial challenges in accessing that capital. |
HBS Working Knowledge
March 14, 2005
Manda Salls |
The Tricky Business of Nonprofit Brands Coca-Cola, move over. Many of the world's best-known brands belong to nonprofits, but the brand management issues these organizations face can be quite different. |
AFP eWire
November 3, 2008 |
Website Features User Feedback on U.S. Charities A new website called GreatNonprofits allows donors to post reviews and ratings of charities. Charities, in turn, are able to customize their page and ask for donations. |
Entrepreneur
March 2005
Scott Bernard Nelson |
Charity Check Using the Internet, it's easy to do a thorough job of checking up on do-gooders to make sure your money will be helping a good cause. |
AFP eWire
August 27, 2007 |
Finding the Right Match: Nonprofit Board Speed Dating Speed dating isn't just for the romantically inclined anymore. Nonprofits can now use a similar service to find the right board members for their organizations. |
AFP eWire
June 6, 2005 |
Americans Prefer Charities and Corporations to Work Together Nearly nine out of 10 Americans now believe that corporations and nonprofits should work together to raise awareness and funding for charitable causes. |
AFP eWire
February 4, 2014 |
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. |
Entrepreneur
June 2005
Nichole L. Torres |
Turn a Profit This competition for nonprofits encourages for-profit ideas. |
Job Journal
November 30, 2008 |
First Steps on a Nonprofit Career Path Inside insights on how to be in the right place at the right cause. |
Foundation News & Commentary
Sep/Oct 2004
Allison H. Fine |
Blending the Bottom Line Nonprofits and grantmakers must meet each other halfway to move toward outcomes-focused approaches to collaboration. |
HBS Working Knowledge
September 15, 2008
Roger Thompson |
The Coming Transformation of Social Enterprise Social enterprise as an entity is primarily in the business of creating social value, regardless of whether it's for-profit or nonprofit. |
Job Journal
November 23, 2008
Shelly Cryer |
A New Day in the Nonprofit Sector The dynamic, evolving, and rapidly expanding nonprofit sector offers abundant career opportunities -- and plenty of jobs providing a livable salary. |
AskMen.com
Samuel Hui |
Fine Living: Smart Philanthropy To help develop a sound and effective donation strategy, here are a few prudent financial management tips to guide you along the way. |
CRM
October 2013
Marshall Lager |
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. |
Pharmaceutical Executive
October 1, 2005
Fine & Meyer |
An 11-Step Program to Navigating Partnerships Commercial partnerships are an effective way to differentiate both research institutes and biotech companies. It is critical to recognize that while financial return is the primary driver of a commercial partnership, the cultural fit can sustain its success. |
Searcher
February 2004
Hazel Cameron |
The Nonprofit Phenomenon Internet resources for nonprofit organizations |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
The Motley Fool
November 1, 2006
Mary Dalrymple |
Check Out a Charity How to find out whether your donation dollars will support the good cause. |
PC World
December 2005
Anne Kandra |
Consumer Watch: Charity Starts at Your Home PC Tips on using online resources to safely and securely make the most of your charitable donations. |
Searcher
February 2007
Cecilia Hogan |
Philanthropy -- Not Just for Rock Stars: "Real People" and Digital Donations A look at trends in online giving, the impact of disasters, being effective in your philanthropy, and resources for researching charities. |
The Motley Fool
November 29, 2006
Mary Dalrymple |
A Few Cures for Charity Fatigue It may seem miserly to put your charitable donations on a budget, but sometimes, you just can't help it. Still, that doesn't mean you can't make a contribution to your favorite cause. You can help in other ways besides writing a check. Let's go through some ideas. |
The Motley Fool
December 4, 2007
Selena Maranjian |
Don't Fall for Charity Scams Don't get taken for a ride when you're trying to give someone a lift. Watch out for these charity scams. |
Registered Rep.
April 1, 2006
Tami Kamin-Meyer |
Charitable Miss-Givings As a financial advisor, you should perform due diligence on charities before advising high-net-worth clients to donate money. |
Financial Planning
March 1, 2007
David A. Twibell |
Helping Nonprofits Profit Small and midsize nonprofit organizations can be great clients for financial advisors, but understanding their unique needs is critical to success. |
