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AFP eWire
September 7, 2004 |
Charities Not Charging Enough for Marketing, Sponsorship Deals Most charities are not charging their for-profit partners enough fees for marketing and sponsorship arrangements, according to a new study by Chicago-based IEG, a firm which studies the sponsorship industry.   |
AFP eWire
May 21, 2004 |
Is Too Much Volunteering Bad for Your Health? Study found that those respondents who volunteered their time to charities and other groups tended to have worse physical health than those who didn't volunteer. |
AFP eWire
May 12, 2006 |
Win a $100,000 Cause-Marketing Grant BBMG, a New York-based marketing agency focusing on nonprofits, is offering one charity and its for-profit partner $100,000 worth of in-kind marketing services to create and launch a cause-related marketing campaign. |
AFP eWire
November 3, 2008 |
Consumers Respond Positively to Cause-related Marketing Research shows that people are more likely to buy products from companies that associate themselves with a cause. |
The Motley Fool
November 16, 2007
Selena Maranjian |
Bigger Bucks for Savvy Companies Studies show that cause-related marketing, that is, when a company associates itself with a specific cause, can be surprisingly effective; sales increase on products linked to good social causes, even when prices are raised. |
