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CRM August 1, 2007 Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM May 10, 2012 |
Analytics and Data Visualization Converge in Cardinal Path-Klipfolio Partnership This is a new partnership centered on delivering online marketing metrics using web and mobile accessible BI dashboards. |
IndustryWeek February 1, 2009 Nick Zubko |
Who's Keeping Score? Collaborative development and meaningful metrics can unlock the potential of supplier scorecards. |
InternetNews February 23, 2004 Kevin Newcomb |
WebSideStory Bows HBX The next-generation data collection and mining service has a straightforward goal -- to be simple, relevant and real-time. |
CRM August 1, 2009 Donna Fluss |
Doing More of What You Already Do Performance management is a contact center requirement. |
CRM November 2007 Coreen Bailor |
Checking the Pulse of the Contact Center Contact center performance management provides a holistic view of agent performance; use that data to spur desirable behaviors that will help reps beat center and corporate goals. |
IndustryWeek July 21, 2010 |
Seven Characteristics of KPIs Companies are failing to link metrics to critical success factors. |
Search Engine Watch May 9, 2008 William Flaiz |
Optimization by Numbers The automotive and online marketing industries share a common thread. Both reflect the growing complexity of modern culture. |
Insurance & Technology August 14, 2006 Peggy Bresnick Kendler |
Measuring Success Experts comment on what metrics are best for determining the success of technology investments, and which key performance indicators are the most valuable for insurance IT initiatives? |
Search Engine Watch January 19, 2009 Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
Search Engine Watch May 5, 2010 Gareth Owen |
Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. |
Search Engine Watch March 17, 2010 Alex Cohen |
Paid Search Freakonomics: Finding and Ostracizing Losers Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. |
CRM November 12, 2015 |
TAS Group Releases Sales Performance Manager Sales Performance Manager offers built-in sales management expertise, insights, and best practices with complete visibility into pipeline and performance. |
Search Engine Watch June 2, 2010 Kevin Gibbons |
How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements. |
CRM December 13, 2004 Jason Compton |
Revitalizing a CRM Strategy True change to customer-centric thinking can only come about when businesses structure their KPIs (key performance indicator) around customer lifecycles. |
CRM August 22, 2014 Sean Gordon |
5 Ways Small Data Can Be More Valuable than Big Data Real-time information lets your business act more quickly. |
IndustryWeek April 15, 2009 David Blanchard |
Measure What You're Managing Supply chain performance is all about improving efficiency of the entire operation. |
CRM November 4, 2015 |
Zoho Launches Motivator, a Gamification Tool for Sales Teams Zoho Motivator helps companies increase sales team engagement. |
CRM December 2013 Leonard Klie |
Overcome Multichannel Customer Service Challenges Effective strategies start with talking to customers. |
CRM June 13, 2014 Kyle Shepherd |
4 Steps to Realizing the Promise of Customer-Centric Marketing Focus on your customers' lifetime value. |
Search Engine Watch July 20, 2010 Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |