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Entrepreneur
December 2006
Kim T. Gordon |
Talk is Cheap... And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.   |
Entrepreneur
February 2005
Jerry Fisher |
Spread the Word If word-of-mouth advertising isn't included in your marketing plan, it should be. Get customers talking, and they'll do your advertising for you. |
The Motley Fool
April 7, 2005
Selena Maranjian |
Buzzing About Buzz Word-of-mouth marketing has gotten turbo-charged lately. |
Inc.
October 2008 |
Ask Robert Stephens What is the best way to boost word-of-mouth marketing? |
Fast Company
March 1, 2007
Andy Sernovitz |
Share This Article! This word-of-mouth guru talks about generating buzz. |
CRM
September 2006
Carol Ellison |
Fever Pitch Viral marketing and its ability to generate buzz around brands can turn relative unknowns into celebrities and put the names of their products on the tongues and in the email boxes of millions overnight. But that isn't easy. |
Search Engine Watch
September 7, 2010
Eric Enge |
Social Media Marketing is a PR Function The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. |
InternetNews
February 11, 2010 |
Google's Newest Service Not So Buzzworthy? Google Buzz's list of features appears attractive, yet the actual implementation offers the worst of two platforms. |
Fast Company
October 2004
Heath Row |
Ideas From Smart Friends An online discussion led by Indian business school students revisits a Fast Company feature from last year -- "Buzz Without Bucks" -- and yields some new ideas and insights. |
Search Engine Watch
January 22, 2009
Justilien Gaspard |
Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. |
Inc.
December 2006
David H. Freedman |
What's Next: Blinded by the Buzz Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. |
Search Engine Watch
April 16, 2009
Justilien Gaspard |
Create Something Newsworthy -- Branding, Marketing, Links How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. |
CRM
November 1, 2007
Jessica Tsai |
Have You Caught It? Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame. |
Search Engine Watch
May 12, 2010
Peter van der Graaf |
Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for. |
CRM
May 18, 2012
Andy Sernovitz |
5 Steps to Boosting Word-of-Mouth Referrals Achieve big results for your small business on a minimal budget. |
CRM
October 1, 2009
Jessica Tsai |
The Cure for the Common Virus Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions. |
CRM
April 1, 2007
Jessica Sebor |
Guerrilla Marketing's Monkey Business No matter whether deployed outdoors or on the Internet, viral campaigns are out of marketers' hands once released. The word-of-mouth element leaves the shape of the campaign almost completely in the hands of consumers. |
CRM
March 29, 2012 |
StrongMail Adds Pinterest Sharing to Customer Acquisition Solution StrongMail's referral marketing platform now allows consumers to share images via Pinterest. |
CRM
December 1, 2007 |
The Pulse What do you think of viral marketing? |
Inc.
March 2007
Mike Hofman |
Q&A With Andy Sernovitz Andy Sernovitz, the co-founder of the Word of Mouth Marketing Association and author of a new book that bears the straightforward title Word of Mouth Marketing, explained how bosses can change the behavior within their companies. |
