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The Motley Fool
November 9, 2006
Tom Taulli |
LookSmart Looking Like a Growth Company Is a strong third quarter at the online advertising company the beginning of sustainable growth? Investors, take note.   |
Search Engine Watch
February 6, 2001
Danny Sullivan |
LookSmart Cuts Staff But Gains Big Amazon Deal LookSmart cut its staff by nearly one-third last month, but this was due primarily to the continuing refocus at LookSmart on selling listings that are distributed to partners, rather than trying to sell advertising on its own site... |
The Motley Fool
August 1, 2005
Tom Taulli |
LookSmart's Dim Outlook Looking at these results, it's hard to believe that LookSmart is in the online search business. Isn't this an industry in hypergrowth? Given the severity of its losses, it will take time for LookSmart to turn the corner, if at all. |
Search Engine Watch
August 2, 1999 |
LookSmart Live Looks-Up Answers Looking for an answer? Look no further than LookSmart, which is providing custom research to frustrated searchers through its new LookSmart Live program. |
The Motley Fool
January 28, 2005
Rick Aristotle Munarriz |
LookSmart FeelDumb LookSmart is proving to be the bust in the paid search boom. |
Search Engine Watch
December 3, 2003
Chris Sherman |
Search Engine Milestones for November 2003 Bizrate.com Launches Next Generation Shopping Search Engine... GO TOAST Unveils CampaignOptimizer... Yahoo Expands Search Functionality... Ask Jeeves Launches Smart Search for Products... Newsknife Reports Google News Watch Results... etc. |
InternetNews
April 14, 2006
Susan Kuchinskas |
A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search. |
Information Today
June 5, 2000
Barbara Quint |
Gale Full-Text Content Free on LookSmart? Well, Some of It ... LookSmart announced that the company had signed an exclusive agreement with Gale Group, a leading full-text aggregator. However, information professionals may find the quantity of material actually delivered through the service to be, at least initially, a lot less than the press release leads one to believe. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
LookSmart Changes To Cost-Per-Click Listings Pay -- and keep paying -- or don't appear, LookSmart told existing and new listing customers last month, in a significant change to how the human-powered search engine lists web pages from commercial web sites... |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
August 2, 2000
Danny Sullivan |
LookSmart First To Charge Commercial Sites After months of beta testing, LookSmart has become the first major search service to charge commercial sites to be reviewed for inclusion in its listings. In addition, the revenue-generating move appears to have helped LookSmart win back its former position as AltaVista's directory provider. |
Search Engine Watch
April 2, 2002
Danny Sullivan |
LookSmart To Buy WiseNut LookSmart announced last month its intention to purchase the WiseNut search engine, which it hopes will turn LookSmart into an all-in-one solution for portals, internet service providers and others who need a search solution... |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Search Engine Watch
October 3, 2000
Danny Sullivan |
LookSmart Acquires Zeal Community Directory LookSmart has purchased the Zeal.com community search site. Similar to the Open Directory, Zeal.com uses volunteer editors to organize web sites into categories. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
LookSmart Extends Credits LookSmart is extending the period of credit given to those who failed to activate LookListings Small Business accounts. |
The Motley Fool
July 30, 2004
Rick Aristotle Munarriz |
Is LookSmart Looking Up? The company is trimming its deficits while raising targets. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Letters About LookSmart's Cost-Per-Click Change A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing... |
Search Engine Watch
November 4, 2004
Dana Todd |
Search Marketing Beyond Google and Overture When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities. |
InternetNews
January 21, 2004
Zachary Rodgers |
LookSmart CEO Out Kellerman departs after a year in which the search player's fortunes declined in inverse proportion to the search industry's growth. |
The Motley Fool
January 29, 2004
Rick Aristotle Munarriz |
Honor Among Jeeves Paid searches continue to propel online content providers. |
Search Engine Watch
February 3, 2000 |
LookSmart Launches Express Submission Service LookSmart is currently testing a new submission service where by paying a fee, you can get a fast answer as to whether your site will be listed. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
Search Engine Watch
March 22, 2007
Kevin Newcomb |
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. |
Search Engine Watch
August 2, 2001
Danny Sullivan |
LookSmart Overhauls Submission Process, Increases Prices The good news is that over the past month, LookSmart has given site owners greater flexibility than ever before to get listed with the service. The changes make getting listed more complicated, but are especially beneficial for those with non-commercial content... |
Search Engine Watch
December 3, 2001
Danny Sullivan |
LookSmart Adds Paid Listings Option For Small Businesses A new program from LookSmart has made it possible for small businesses and others with low publicity budgets to get listed within the paid placement area of its search results... |
The Motley Fool
September 22, 2005
Rick Aristotle Munarriz |
A Tale of Two Stock Splits Share splits cut both ways, as we learned this week with Starbucks and LookSmart. Smart investors know that stock splits are zero sum games. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
September 23, 2004
Chris Sherman |
Looksmart Acquires Furl.net Looksmart has thrown its hat into the 'personal web' ring, with the acquisition of Furl.net, a web page clipping and archiving service. |
Search Engine Watch
June 2, 2000 |
Free Listings Gone At LookSmart In mid-May, LookSmart ceased accepting free submissions to the US-edition of its directory. The company says that this is not yet a permanent move. |
Search Engine Watch
June 3, 2002
Danny Sullivan |
LookSmart Hit With Potential Class Action Lawsuit Over Submission Program A proposed class action lawsuit claiming breach of contract, fraudulent business practices and misleading advertising has been filed against LookSmart over a recent change in how the company sells some of its commercial web site listings |
Search Engine Watch
November 13, 2003
Dick Larkin |
Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search. |
Search Engine Watch
December 9, 2010
Jason Tabeling |
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
European Search Engine News Yahoo makes paid submission mandatory for businesses in the UK and a new option for those in Italy. LookSmart UK begins powering former rival UK Plus and has launched a paid placement service. And Excite is back -- at least in some European countries, powered by FAST. |
Search Engine Watch
April 2, 2002
Danny Sullivan |
LookSmart Changing To Cost-Per-Click Basis Next week, LookSmart plans a shift to a model where most new listings in the commercial portions of its directory will be sold a cost-per-click basis... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Submitting For Free Now that all of LookSmart's major partners are offering the paid LookSmart Express Submit program on their own Add URL pages, a number of people believe that they must also pay a fee to be listed in the non LookSmart-powered portions of these search engines... |
The Motley Fool
September 30, 2005
Rick Aristotle Munarriz |
A Fool Looks Back Powerful computers and competitors were fit to be featured this past week: Dude, you are so not getting a Dell... And Mr. Softy makes three... |
The Motley Fool
February 6, 2004
Rick Aristotle Munarriz |
Look Away, LookSmart An online search specialist gets ready for a fall. |
The Motley Fool
March 29, 2006
Rick Aristotle Munarriz |
MSN Clicks Closer MSN.com inches toward a public launch of its paid search product. The world's largest software company has some intriguing revenue streams worth paddling these days. Let's hope that the company doesn't leave its shareholders up the creek. |
Search Engine Watch
January 3, 2001
Danny Sullivan |
LookSmart Ups Basic Submit Price The price of LookSmart's "Basic Submit" service has been increased from $79 to $99. Basic Submit guarantees that a site will be reviewed within eight weeks for possible inclusion into the directory... |
The Motley Fool
May 16, 2006
Tom Taulli |
MySpace's Next Frontier: Video Online video is hot -- and MySpace has the audience to make it work. News Corp. is doing what any smart media company enjoys: convergence. The company is allowing its users to download episodes of its popular series 24 for $1.99 a pop. Investors, take note. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool
April 21, 2004
Rick Munarriz |
Hail to the Jeeves Online content providers continue to rock in 2004 -- just Ask Jeeves. Paid search is the place to be. |
The Motley Fool
October 24, 2006
Rick Aristotle Munarriz |
This Is Not My Earnings Report It's more of a revenue report, when CNET can't show investors everything. |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
October 7, 2003
Danny Sullivan |
MSN To Drop LookSmart LookSmart has announced that its deal to provide Microsoft with listings for its MSN Search service is not being renewed, leaving the company without its most important partner. |
