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The Motley Fool December 28, 2004 Dayana Yochim	Stuff Half Off in Limited Quantities! Why do we buy? Because marketers know we can't help it. Here are six retailing tricks outlined by psychology professor Robert Cialdini in his book, Influence: Science and Practice.
The Motley Fool October 20, 2009 Jennifer Schonberger	The Power of Influence An interview with Robert Cialdini, professor of psychology and marketing at Arizona State University, founder and president of consulting firm Influence at Work, and author of the book Influence.