| Similar Articles |
|---|
 |
Search Engine Watch
April 4, 2000 |
The Vortals Are Coming! The Vortals Are Coming! Specialty search engines, topical search engines, vertical portals or "vortals" -- these are web sites which focus on particular topics and which especially allow you to search for information relating to those topics....   |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Submitting For Free Now that all of LookSmart's major partners are offering the paid LookSmart Express Submit program on their own Add URL pages, a number of people believe that they must also pay a fee to be listed in the non LookSmart-powered portions of these search engines... |
Search Engine Watch
August 2, 2000
Danny Sullivan |
LookSmart First To Charge Commercial Sites After months of beta testing, LookSmart has become the first major search service to charge commercial sites to be reviewed for inclusion in its listings. In addition, the revenue-generating move appears to have helped LookSmart win back its former position as AltaVista's directory provider. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
January 3, 2001
Danny Sullivan |
LookSmart Ups Basic Submit Price The price of LookSmart's "Basic Submit" service has been increased from $79 to $99. Basic Submit guarantees that a site will be reviewed within eight weeks for possible inclusion into the directory... |
Search Engine Watch
February 3, 2000 |
LookSmart Launches Express Submission Service LookSmart is currently testing a new submission service where by paying a fee, you can get a fast answer as to whether your site will be listed. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
August 2, 2001
Danny Sullivan |
LookSmart Overhauls Submission Process, Increases Prices The good news is that over the past month, LookSmart has given site owners greater flexibility than ever before to get listed with the service. The changes make getting listed more complicated, but are especially beneficial for those with non-commercial content... |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Letters About LookSmart's Cost-Per-Click Change A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
LookSmart Changes To Cost-Per-Click Listings Pay -- and keep paying -- or don't appear, LookSmart told existing and new listing customers last month, in a significant change to how the human-powered search engine lists web pages from commercial web sites... |
Search Engine Watch
June 2, 2000 |
Free Listings Gone At LookSmart In mid-May, LookSmart ceased accepting free submissions to the US-edition of its directory. The company says that this is not yet a permanent move. |
Search Engine Watch
November 16, 2000
Danny Sullivan |
Yahoo Drops Free Submit For Commercial Categories Yahoo is now charging for all sites that wish to submit to certain commercial categories of its directory... |
Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Search Engine Watch
December 4, 2000
Danny Sullivan |
iWon Gets Factual iWon is trying a new tact of providing factual information directly within its search results... |
Search Engine Watch
March 5, 2001
Danny Sullivan |
LookSmart Submission Data Was Left Vulnerable Information in LookSmart's submission queue has been left open to the public, giving access to the names, phone numbers and email addresses of those who have submitted sites to the service. Credit card data, however, was not exposed... |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
April 2, 2002
Danny Sullivan |
LookSmart Changing To Cost-Per-Click Basis Next week, LookSmart plans a shift to a model where most new listings in the commercial portions of its directory will be sold a cost-per-click basis... |
Search Engine Watch
August 2, 2000
Danny Sullivan |
Inktomi To Offer Paid Submit Option In the wake of LookSmart's new pay-for-consideration system, Inktomi has just announced that it will offer a pay for inclusion service later this year. |
Search Engine Watch
June 3, 2002
Danny Sullivan |
LookSmart Hit With Potential Class Action Lawsuit Over Submission Program A proposed class action lawsuit claiming breach of contract, fraudulent business practices and misleading advertising has been filed against LookSmart over a recent change in how the company sells some of its commercial web site listings |
Search Engine Watch
August 5, 2002
Danny Sullivan |
European Search Engine News Yahoo makes paid submission mandatory for businesses in the UK and a new option for those in Italy. LookSmart UK begins powering former rival UK Plus and has launched a paid placement service. And Excite is back -- at least in some European countries, powered by FAST. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
March 5, 2001
Danny Sullivan |
Being Search Boxed To Death General purpose search engines often can do many different jobs. Nevertheless, your results might be better if you turn to a vertical tool. This may be the year that the general purpose search engines finally figure out a way to get the right vertical tools into the hands of their users... |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
Information Today
December 17, 2001
Paula J. Hane |
xrefer Launches xreferplus Digital Reference Service for Libraries xreferplus is a giant online reference library that provides access to an aggregated and integrated collection of 100 reference books from 21 leading publishers, including Oxford University Press, Penguin, Grove, Houghton Mifflin, Columbia, and Macmillan... |
Search Engine Watch
March 4, 2003
Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Search Engine Watch
March 3, 2000 |
Growing Pains At Volunteer Directories The use of volunteers generates a different set of problems that webmasters may encounter during the submission process at the Open Directory and Go Guides. |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
July 17, 2001
Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
Search Engine Watch
June 4, 2001
Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
Search Engine Watch
February 6, 2001
Danny Sullivan |
LookSmart Cuts Staff But Gains Big Amazon Deal LookSmart cut its staff by nearly one-third last month, but this was due primarily to the continuing refocus at LookSmart on selling listings that are distributed to partners, rather than trying to sell advertising on its own site... |
Search Engine Watch
December 3, 2001
Danny Sullivan |
LookSmart Adds Paid Listings Option For Small Businesses A new program from LookSmart has made it possible for small businesses and others with low publicity budgets to get listed within the paid placement area of its search results... |
Information Today
April 2001
Peter Jacso |
Internet Insights - xrefer: An Xcellent British Dot-Com This free service masterfully integrates the best British ready-reference sources via cross-references and cross-links... |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Search Engine Watch
May 11, 2009
Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. |
PC World
September 1, 2000
Kim Zetter & Harry McCracken |
How to Stop Searching and Start Finding Tired of wading through useless search-engine results? We test 20 engines to pinpoint the ones that really deliver the goods.... |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Search Engine Watch
August 5, 2002
Danny Sullivan |
LookSmart Extends Credits LookSmart is extending the period of credit given to those who failed to activate LookListings Small Business accounts. |
InternetNews
August 9, 2005
Susan Kuchinskas |
Doing a Vertical Search Search engine marketers grapple with the proliferation of alternative search engines. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
October 7, 2003
Danny Sullivan |
MSN To Drop LookSmart LookSmart has announced that its deal to provide Microsoft with listings for its MSN Search service is not being renewed, leaving the company without its most important partner. |
Search Engine Watch
July 21, 2004
Christine Churchill |
Meet The Crawlers Representatives of Yahoo, Google, Ask Jeeves and Looksmart offer an inside glimpse of recent developments at the major search engines. The general focus for the major search engines continues to be on the user experience. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Information Today
June 5, 2000
Barbara Quint |
Gale Full-Text Content Free on LookSmart? Well, Some of It ... LookSmart announced that the company had signed an exclusive agreement with Gale Group, a leading full-text aggregator. However, information professionals may find the quantity of material actually delivered through the service to be, at least initially, a lot less than the press release leads one to believe. |
