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The Motley Fool March 21, 2005 Alyce Lomax	The Sofa Stock Hunter The world is full of stock ideas -- for some consumer brands, picking the dominant players may be as easy as sitting on your couch watching the hottest new show, taking in a flick, or chatting with friends and family.
The Motley Fool January 25, 2005 Alyce Lomax	Are You a Rebel Investor? Rebels find stocks that smash through limits -- for unlimited growth. Stocks that people may argue are overpriced. Stocks with killer brands that people say look "expensive" or even "hyped."
The Motley Fool January 6, 2011 Alyce Lomax	Has Starbucks Lost Its Soul? (Again?) Starbucks' strange logo change might be a bad sign.
The Motley Fool April 28, 2005 Rick Aristotle Munarriz	I'd Like to Buy a Verb When's the last time you bought a verb? You know, a company so original that it takes a wrecking ball to conventional wisdom. The best stocks are more than just nouns.
The Motley Fool June 13, 2005 Paul Elliott	Do You Have the Guts to Buy? Paying up for growth is never easy. Can you spot those rare birds before they change the world? Do have the guts to buy them when you do? Can it even be done?
The Motley Fool August 26, 2004 Jeff Hwang	Sell Starbucks? Starbucks shares are getting smashed, trading down 7% to $42.72 this morning after the coffee retailer posted a strong but relatively disappointing August.
The Motley Fool March 19, 2007 Joseph Khattab	The 9 Best Rule Maker Stocks Who's the best of the best? Nike... Coca-Cola... Google... Disney... etc.
The Motley Fool February 4, 2005 Paul Elliott	Do You Have the Guts to Buy? Buying great stocks can be painful. Growth investing is best served by a knack for spotting those rare birds that change the world -- and having the nerve to buy them when you do.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
The Motley Fool July 5, 2006 Anders Bylund	To Google or Not to Google According to The Oxford English Dictionary, you can now Google away to your heart's content. But verbing isn't always a good thing. Is Google doomed to become just another word in the dictionary?
The Motley Fool February 23, 2005	"Rule Breakers," Explained One of several investing approaches is the aggressive Rule Breaker strategy, which aims to invest in market-outperforming stocks. Here's how.
Entrepreneur September 2001 Chris Penttila	Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try?
The Motley Fool March 4, 2005 Paul Elliott	Do You Have the Guts to Buy? High-growth investing is best served by spotting those rare birds that change the world -- and having the nerve to buy them when you see them. But can it really be done?
Fast Company February 2002 Scott Bedbury	Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?
The Motley Fool February 10, 2005 Alyce Lomax	Stocks Fools Love: Starbucks There's no misplaced love here. Current negativity may give investors a sweet period for investing in this stellar stock, since it recently reached levels not seen since last October.
The Motley Fool December 8, 2010 April Taylor	Starbucks Says It Wants Its Brand Back Here's an expensive lesson for a premium brand. Starbucks asserts that Kraft mismanaged the marketing and distribution of its packaged coffee products.
The Motley Fool May 8, 2006 Alyce Lomax	TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories.
The Motley Fool January 26, 2005 Tim Beyers	The Rules of Rule Breaking The next ultimate growth stock is out there. Here is how to find it.
The Motley Fool August 29, 2005 Seth Jayson	Is Your Brand Bogus? Wall Street's dustbin is littered with "great brands" that weren't. In the end, a company -- and a brand's -- survival doesn't depend on hype. It depends on real profits.
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
The Motley Fool February 9, 2005 Beirne White	Spotting Great Brands Early Recognizing the winners before they become megabrands can bring investment riches.
The Motley Fool May 6, 2005 Tim Beyers	Is Google a Rule Breaker? First, it defied the odds to make a better search engine. Then it spurned Wall Street in going public. And then it created a whole industry helping others host paid search advertisements.
The Motley Fool December 16, 2004 Paul Elliott	Do You Have the Guts to Buy? Growth investing is best served by a knack for spotting those rare birds that change the world -- and having the nerve to buy them when you do. But can it be done? You can't argue with success.
The Motley Fool March 12, 2004 Alyce Lomax	Et Tu, Krispy Kreme? This doughnut fears the police -- the fat police, that is.
The Motley Fool June 21, 2005 Tim Beyers	5 Signs of Winning Growth Stocks The author reveals five tests our analysts use in searching for the next ultimate growth stock and then applies them to one of our favorite tech pioneers.
The Motley Fool April 1, 2005 Paul Elliott	Do You Have the Guts to Buy? High-growth investing is best served by spotting those rare birds that change the world -- and having the nerve to buy them when you see them. But can it really be done?
The Motley Fool January 20, 2005 John Reeves	Making a Million Over Coffee How one soaring stock can rescue you from your bad decisions.
The Motley Fool February 2, 2005 John Reeves	Searching for 40,000% Returns Growth investing is highly volatile and will fray the nerves of those individuals with a low risk tolerance. That said, everyone should devote a portion of his or her portfolio to growth stocks.
The Motley Fool July 28, 2005 W.D. Crotty	Dueling Fools: Krispy Kreme Bull Krispy Kreme may just be the kreme of the turnaround crop. Investors need to shake off the follow-the-herd mentality and sink their teeth into a potentially rewarding multibagger.
The Motley Fool January 15, 2008 Morgan Housel	How Marlboro Friday Changed the World To defeat generic competition, clever companies use many approaches to achieve huge successes on the basis of their brand names.
The Motley Fool February 14, 2006 Alyce Lomax	Fools' First Loves: Primark There's nothing wrong with investing in the company you work for, especially if you understand its business. But as many crestfallen Enron employees learned, investors should still stay on their toes and diversify their portfolios.
The Motley Fool July 17, 2007 Alyce Lomax	Starbucks Forbidden in the Forbidden City Just when you thought Starbucks could go anywhere -- think again. After seven years, Starbucks is closing its store located smack dab in the middle of China's ancient Forbidden City. Investors, take note.
The Motley Fool March 4, 2005 Selena Maranjian	I Heart Google Do consumers love or hate the companies you own? If you're interested in investing in a company, finding out can give you useful insights into what kinds of public perceptions there are about it and what issues it might be facing.
The Motley Fool May 24, 2011 Sean Williams	Are Krispy Kreme's Earnings Full of Filling? With little earnings substance and input prices remaining a formidable obstacle in the near future, it appears investors are perfectly happy investing in Kreme filling instead of sustainable results.
Fast Company July 2005 Jory Des Jardins	Free Lunches Experts assess high-profile giveaways by Starbucks, Tivo, and Skype.
The Motley Fool December 12, 2011 Jeremy Bowman	I Was Wrong About Starbucks It was nearsighted of me to think the coffee king wouldn't recover from its 2008 follies.
The Motley Fool December 19, 2005 Alyce Lomax	Starbucks Spreads Surprise and Delight The company's ad campaign is obvious this holiday season. The idea that the company spread the word by spreading cheer this year seems in keeping with the culture that is Starbucks.
The Motley Fool January 31, 2006 Rick Aristotle Munarriz	5 Stocks Under $10 for 2006 Low-priced stocks are risky, but the returns can be huge. Here are some picks: Imax... TiVo... First Albany... Home Solutions of America... Sirius Satellite Radio...
The Motley Fool May 4, 2004	Mutual Funds: Big Can Be Bad It can be hard to perform well when you simply have too much money to invest.
The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
The Motley Fool July 29, 2011 Chris Baines	Green Mountain: Too Hot to Touch Despite soaring shares, I wouldn't buy the coffee contender.
The Motley Fool December 8, 2005 Rick Aristotle Munarriz	Coke Is Back in Blak Coca-Cola takes on Starbucks with a chilled coffee-based drink. Does that mean an investor should gobble up shares of Coca-Cola as a way to play on Blak's success?
The Motley Fool July 19, 2010 Eric Bleeker	Can Starbucks Reinvent Itself? Starbucks has emerged as a leaner, more focused company.
BusinessWeek June 16, 2011 Leslie Patton	Krispy Kreme Wants to Be Good for You The brand needs more sales, so it's adding healthier fare and coffee.
InternetNews March 31, 2008	Why Apple is Seen as Brand Champ The Apple brand has the biggest impact on the world's consumers, while Microsoft and the United States nation brand are those considered most in need of a remake, a survey showed on Monday.
The Motley Fool January 26, 2005 Alyce Lomax	Krispy Kreme: A Retrospective Taking a look back at Krispy Kreme. CEO Scott Livengood revealed a likeable character, but judging by the recent troubles and allegations, perhaps a questionable one.
Fast Company August 2004 Linda Tischler	The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.
The Motley Fool December 21, 2011 Alyce Lomax	2011: The Year Starbucks Redeemed Itself The coffee giant is regaining former glory.
The Motley Fool March 1, 2004 Bill Mann	Surprise Brands of the Year Even cement companies can profit from a powerful brand.
The Motley Fool January 27, 2009 Rick Aristotle Munarriz	TiVo in 2012 Looking three years into the future, the convergence of home theater with digital delivery was both cruel and kind to TiVo in the years leading up to 2012.