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Change By Design In his new book, Change by Design, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change.   |
Information Today
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IDEO: Designing Better Libraries The IDEO team has turned its attention to libraries with its newest offering, Design Thinking for Libraries, First Edition: A Toolkit for Patron-Centered Design. |
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CRM
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How Big Data Supports Value-Based Selling First-line sales managers must use data insights to nurture sales teams. |
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BusinessWeek
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The Power Of Design From its inception, IDEO has designed hundreds of products and won more design awards over the past decade than any other firm. Now, this company is transferring its ability to create consumer products into designing consumer experiences in services, from shopping and banking to health care and wireless communication. |
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Applying Data Analytics to Customer Interactions A three-part framework for making data work for your business. |
HBS Working Knowledge
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Search Engine Watch
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Putting the 'Search' in Research Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publicly available data and inexpensive testing opportunities. |
