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Pharmaceutical Executive
June 1, 2012
Amy Smith |
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities.   |
Pharmaceutical Executive
August 1, 2005
Lena Chow |
Docs of Shanghai They're short on status, pay, and respect, but China's young doctors hold keys to the world's fastest growing pharmaceutical market. |
Knowledge@Wharton
March 26, 2003 |
An Aging, Fatter Population Drives Demand for New Medical Devices The use of implantable devices to treat heart disease, orthopedic complaints and other conditions is growing strongly because of advancing technology, increasing demand from an ageing and overweight population, and greater acceptance by physicians and patients of implantation. |
HBS Working Knowledge
November 22, 2004
Martha Lagace |
The Changing Roles of Doctors and Patients Doctors are becoming systems managers while some patients are increasingly willing and able to care for their own conditions. The result: Changing models of healthcare delivery. |
AskMen.com
Dustin Driver |
How To Check A Doctor's Credentials Here's a five-step plan to finding a good doctor. |
AskMen.com
April 15, 2001
Joshua Levine |
Choosing The Right Doctor Choosing a doctor is one of the most important decisions you can make. It's probably best made when you are healthy and have some time to think about a number of possibilities. If you don't have a doctor or are thinking about changing doctors, now may be the best time to look... |
HBS Working Knowledge
November 17, 2003
Martha Lagace |
Curbing the Costs of Disease Runaway healthcare costs are driven by multiple symptoms. A conference panel tells how the industry as a whole can get better treatment. |
Managed Care
August 2001 |
Four Views of Managed Care Ethics The evolution of managed care has posed ethical problems for physicians, plan administrators, and even patients. Four ethicists find that questions are many, while satisfactory answers are in short supply... |
Registered Rep.
January 1, 2007
Gresham & Gresham |
The Price Isn't Right Know Your Worth: Here are four ways financial advisors can improve their pricing models -- and boost their reputations. |
Salon.com
March 2, 2001
Dawn MacKeen |
Your heart has been recalled In the brave new world of body-part implants, what happens when you get a lemon of a ticker? |
Managed Care
October 2002
Michael S. Victoroff |
When Patients Repay Docs By Putting Them in Their Wills The other day, a lawyer called to ask me whether it was ethical for a doctor to accept a large bequest from a patient's estate. |
Pharmaceutical Executive
March 1, 2006
Sharyn Lee |
Invisible Prescribers: What You Do and Don't Know About NPs and PAs How many prescriptions are written each year by nurse practitioners and physician assistants? Pharmaceutical companies not only fail to market to this sector, they neglect to invite nurse practitioners and physician assistants to meetings or to include them in plans for continuing medical education. |
Knowledge@Wharton
August 27, 2003 |
Code Blue: Combating Rising Healthcare Costs Calls for Strong Medicine It's been said many times over that the U.S. healthcare industry is a sick patient in search of a cure. The metaphor is a grim reflection of how the country is coping with an aging population, rising costs and an inefficient healthcare delivery system. |
Pharmaceutical Executive
September 1, 2005
Charlene Prounis |
Marketing to Professionals: Doctor-Patient Communication Improving doctor-patient relations can lead to increased patient compliance. |
BusinessWeek
March 28, 2005
Timothy J. Mullaney |
Saving Lives Shouldn't Be This Hard The health-care system doesn't give patients the tools or the support they need to make confident decisions about choosing doctors, treatments, or hospitals. |
Pharmaceutical Executive
May 1, 2005
Ame Wadler |
PR: In the Loop Pharma marketers can help doctors stay abreast of the news. |
The Motley Fool
April 26, 2005
Stephen D. Simpson |
Growth Is Knee-High Zimmer turns in another fine quarter, with strength in knee implants leading the way. |
Managed Care
April 2000
Mark Abernathy |
Avoid Common Problems In Risk-Sharing Contracts These arrangements too often become a hindrance instead of a help. Simple precautions today can help prevent major headaches later on. |
Managed Care
November 2002
Michael S. Victoroff |
When Falling in Love Falls Out of Bounds The subject of physician-patient boundaries illustrates how well-intentioned policy can be written in a way that is simply too shallow to serve the goals of ethics |
The Motley Fool
February 9, 2006
Stephen D. Simpson |
Growth Not Enough for Smith & Nephew This orthopedic company has market-leading growth, but just not enough cash flow. Investors shouldn't get too excited about these shares. |
Pharmaceutical Executive
January 1, 2006
Maggie Helmig |
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. |
BusinessWeek
June 13, 2005
Timothy J. Mullaney |
Hunting For Hospitals That Measure Up New Web sites can help you become an educated health-care consumer |
Pharmaceutical Executive
September 1, 2005
Wolfgang Klietmann |
Thought Leader: (Eco)systemic Change The author discusses how various players within the healthcare system interact. |
Managed Care
October 2002
Pamela L. Popp |
How To -- And Not To -- Disclose Medical Errors to Patients Health care facilities and physician practices must commence development and implementation of a disclosure policy. The policy should include a statement of the need and willingness of the patient and physician to have an open and honest relationship and a constant dialogue. |
Salon.com
October 24, 2000
J.B. Orenstein |
Fighting for treatment These days, having cancer isn't enough to get you into the hospital -- you have to really be sick... |
Nursing Management
August 2005
Regina Foley |
Learn to Speak Finance To best prepare for developing nursing budgets, know your volume base. Realize who and where your competition is and plan accordingly. |
Pharmaceutical Executive
April 1, 2006
David Duplay |
Marketing to Professionals: A Sample Plan Sure, pharmaceutical e-sampling can save money. But there are plenty of other reasons to use it. |
American Family Physician
August 15, 2004 |
End-Of-Life Choices for Families An informational pamphlet for those making end-of-life decisions. |
Nutra Solutions
June 1, 2005 |
Hidden Drug Costs Up to five salespeople from the same company may call on the same doctor about the same product. Drug makers spend over $7 billion on such calls each year, compared to $4 billion on direct-to-consumer advertising. |
The Motley Fool
June 28, 2006
Stephen D. Simpson |
Feds Once Again Knocking on Ortho Doors A second round of subpoenas rattles the medical device sector. |
American Family Physician
September 1, 2000
Cheryl Winchell, M.D. |
Curbside Consultation What to do when a patient makes inappropriate, seductive advances to you, his/her physician... |
The Motley Fool
September 2, 2004
Rich Smith |
Translating Your Doctor Bill A lawsuit is currently in the works aiming to overturn an unfunded federal mandate that requires federally funded hospitals, clinics, and doctors to make translators available to patients who speak limited English. |
Bio-IT World
September 11, 2003 |
Show Me the Evidence ... Some emerging bio-IT services companies are beginning to attract venture capital. |
CIO
April 15, 2002
Alison Bass |
The Golden Rules In the drive to link medical data from hospitals, clinics and doctor's offices, California is once again leading the charge... |
BusinessWeek
August 2, 2004
Michael Arndt |
New Knees, No Big Deal Minimally invasive surgery uses smaller incisions, spares muscles and tendons, requires less medication, and gets patients up and out fast. |
Pharmaceutical Executive
January 1, 2006
Gene Guselli |
Marketing to Professionals: The Power of Positive Feedback Boost doctors' confidence in your brand by validating their prescription decisions. |
Fast Company
Elizabeth Segran |
Doctor Visits Are So 2014 For scrappy startups, going up against the health care system sometimes seems like an impossible task. But fortunately, major players in the industry, such as McKesson, are pushing for change as well |
CIO
February 1, 2003
Christopher Koch |
Off the Charts An electronic medical records system at the University of Illinois Medical Center did more than transform communication, it converted the least likely users into technology believers. |
Reactive Reports
Issue 43
David Bradley |
Polymer Technology Saves Face PolyHap readily bonds with bone with no adverse side effects. The material might ultimately replace titanium in prosthetics and bone repair surgery. The material is currently undergoing clinical trials in Moscow. |
Salon.com
June 19, 2000
Lisa Ochs |
In the shadow of a glass mountain One nurse observes how the fear of lawsuits causes healthcare professionals to neglect patients. |
CRM
February 2004
Lisa Picarille |
Mobile CRM Helps Smith & Nephew Reps Customized applications allow sales reps to have all the resources, technical knowledge, and credibility of their product development department. |
American Family Physician
March 1, 2004 |
Deaf or Hard-of-Hearing: Tips to Share with Your Doctor If you are hard of hearinf or deaf, here are some tips to make your next doctor's visit easier. |
Pharmaceutical Executive
May 1, 2005
Jason Hogg |
Marketing to Professionals: Diagnosing MD Behavior A centralized database allows pharma marketers to truly know doctors. |
Insurance & Technology
September 16, 2005
Katherine Burger |
Educating Consumers A truly technology-enabled offering, the idea behind consumer-directed healthcare is that everyone benefits when consumers have more information. |
Managed Care
December 2004
Adler & Schukman |
The Role of Managed Care In Patient Safety & Error Reduction Patient safety and medical errors have become the focus of increasing attention from the public, policymakers, and accreditation agencies. Managed care organizations clearly are important stakeholders in this issue. |
Salon.com
December 1, 1999
James B. Stewart |
Who's watching the docs? The code of silence in hospitals allows deadly mistakes to happen, but some simple reforms could help... |
American Family Physician
August 15, 2003
Kathy Soch |
Diary from a Week in Practice Trust helps a diagnosis of a child's ADHD go down easier... Sometimes good ideas come when you're sitting in traffic... An unusual case of dyspnea on exertion... etc. |
BusinessWeek
January 31, 2005
Carol Marie Cropper |
Between You, The Doctor, And The PC More physicians and hospitals are putting their medical records online |
Managed Care
February 2002
Ira Studin |
Reframing the Pharmaceutical Manufacturer/Health Plan Relationship in Managed Care It is suggested that health plans address "total cost-of-care savings" in their budget process, and the pharmaceutical manufacturers establish a "consultative service function" in their managed care divisions... |
IEEE Spectrum
November 2007
Prachi Patel-Predd |
Artificial Joints That Talk Smart technology could reduce risks of hip and knee replacement surgery. |
