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Financial Planning
July 1, 2005
John J. Bowen |
Narrow It Down Serve one affluent niche market--and serve it well--and you'll be better positioned to build your financial planning business.   |
Entrepreneur
August 2005
Laura Koss-Feder |
Scratch a Niche Targeting a narrow customer base with a niche business could be your key to success. |
Search Engine Watch
July 8, 2009
Carrie Hill |
Are 5 Sites Better than One? What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly. |
HBS Working Knowledge
August 23, 2004
Iansiti & Levien |
Strategy for Small Fish Microsoft, Wal-Mart, and eBay provide ecosystems in which other companies thrive or fail. But what are effective strategies for a small fish in a big pond? An excerpt from The Keystone Advantage by Harvard professor Marco Iansiti and Roy Levien. |
Financial Planning
June 1, 2012
Dave Grant |
To Grow, Think Small Niche marketing, by design, focuses on a small segment of the market. By choosing a smaller group to serve, you can become a specialist serving the needs of this population. |
Registered Rep.
April 21, 2014
Anne Field |
How to Find a Niche What is the most efficient niche strategy? |
Registered Rep.
August 7, 2012
Anne Field |
Nailing Your Niche Focusing on a niche market is often considered the road to success for advisors, but even the most promising niches don't always pan out. You may need to make a switch. |
Financial Planning
July 1, 2012
John J. Bowen, Jr. |
From Hunter to Farmer Hunting for new investors every day doesn't work well anymore, certainly not with highly desirable affluent prospects. Now, people don't want to be beaten over the head or be sold to. |
Search Engine Watch
August 6, 2010
Rob Chant |
Small Business and Search: Where's the Return? Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in. |
Search Engine Watch
May 14, 2010
Rob Chant |
The Small Business SEM Survival Guide Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards right, the challenges are far from insurmountable. |
Financial Advisor
September 2007
Joel Bruckenstein |
File Trials Today's regulatory, legal and security environments demand a more robust document management solution and financial advisors who downplay these issues may find themselves doing so at their own risk. |
Wall Street & Technology
November 19, 2007
Melanie Rodier |
Financial Services Outperform Other Industries in Records Management The financial services industry is doing a better job managing records than other industries, largely due to strict regulations. |
Entrepreneur
August 2004
Nichole L. Torres |
Start the Presses Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality. |
The Motley Fool
September 26, 2007
Lawrence A. Rothman |
Quick Take: Financial Federal Paves the Way Can Financial Federal continue reporting solid results? It's all about capitalizing on a niche. |
Entrepreneur
June 2006
Paul & Sarah Edwards |
Inheriting a Business that Isn't Profitable Increase your income without decreasing your parents' loyal customers. |
FAO Today
Nov/Dec 2007
Patrick Queen |
Outsourcing Records Management: What Every Organization Needs to Know An enterprise-wide records management program, for paper and electronic records (including e-mail), is essential for sound financial controls. |
Insurance & Technology
January 5, 2007
Anthony O'Donnell |
Markel Gets the Right Stuff David Egbert brings experience in decentralized IT environments to niche P&C player Markel Corp. |
Financial Planning
September 1, 2008
Glenn G. Kautt |
Let's Make a Deal Growing your company larger will allow you to compete if there are economies of scale, if you can establish a local or regional dominance, or if you can attract and larger and more profitable clients. |
Financial Planning
September 1, 2009
John J. Bowen Jr. |
Get Centered One of the smartest moves you can make right now is to pursue a target market of investors whom you are ideally suited to serve. Conducting interviews with centers of influence should play a major role in your efforts. |
Financial Advisor
November 2012
David Lawrence |
Finding Your Niche A value innovation approach can also help attract new clients. |
Search Engine Watch
October 27, 2009
Carrie Hill |
Alternatives to Google AdWords -- Worth Your Time? Advertising on a site that serves your niche may cost less than Google. Consider these options. |
