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Fast Company July 2004 Alison Overholt	Thinking Outside The Cup Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.
BusinessWeek November 22, 2004 Stanley Holmes	First the Music, Then The Coffee Starbucks' new chain of Media Bars is grabbing customers by the ears. Now the Seattle company is making a major push to add new ways of listening -- and buying -- music for its 35 million weekly customers. Collaborating with record labels is just one element of that strategy.
The Motley Fool May 11, 2004 D. Gardner & T. Gardner	Starbucks' New Wavelength The coffee purveyor adds CD burning to stores. What's next?
The Motley Fool June 28, 2005 Brian Gorman	Starbucks Nabs Dylan The coffee outfit's exclusive deal to sell a Bob Dylan album illustrates the continued potential of the firm's strategy. Investors, take note.
CIO January 25, 2008 Thomas Wailgum	How IT Systems Can Help Starbucks Fix Itself Too much growth and an executive shake-up bring a new IT chief. But just what can CIO Chris Bruzzo do to keep Starbucks from going stale? A Retail Systems Research analyst has a couple of good ideas.
BusinessWeek June 20, 2005 Stanley Holmes	BW 50: Strong Lattes, Sour Notes at Starbucks Starbucks' Hear Music media bars aren't playing out as planned.
The Motley Fool January 14, 2008 Todd Wenning	Worst Stock for 2008: Starbucks This analyst thinks that Starbucks will be the worst stock of 2008. Despite the return of its founder, he feels that improvement will take time.
BusinessWeek August 6, 2009 Susan Berfield	Starbucks: Howard Schultz vs. Howard Schultz Starbucks' iconoclastic founder has gone through a reeducation in the rigors of running a more typical company.
The Motley Fool May 10, 2004 D. Gardner & T. Gardner	Starbucks' Steady Game Think Starbucks has reached saturation? Think again, says Chairman Howard Schultz.
BusinessWeek November 22, 2004	A Full-Bodied Talk with Mr. Starbucks Chairman Howard Schultz discusses the Starbucks biggest problem, its philosophy, and its future strategy.
Fast Company July 1, 2007 Cora Daniels	Fast Talk: Coffee Maker Brews Fans Ken Lombard is signing up artists for Starbucks's own record label, Hear Music, which will use the company's stores as a significant distribution channel. The first artist to commit: Paul McCartney.
HBS Working Knowledge August 25, 2014 Julia Hanna	Starbucks Reinvented Nancy Koehn's new case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence."
The Motley Fool February 26, 2007 Tim Beyers	Has Starbucks Lost Its Soul? The coffee king's former CEO says it has. Schultz is the spiritual leader of Starbucks. If he thinks the stores are losing their soul, they probably are.
The Motley Fool September 28, 2006 Alyce Lomax	Dueling Fools: Starbucks Bull Starbucks has numerous strategies that should help it continue to provide the double-digit increases in earnings and sales investors have come to expect. Wall Street bears have underestimated Starbucks before, and it seems likely that they're doing so once again.
The Motley Fool March 20, 2009 Alyce Lomax	Starbucks Sweats the Excess Now, according to media reports, Starbucks wants to shed its image as the coffee equivalent of Tiffany or Nordstrom? Should the company dispel it?
The Motley Fool December 12, 2011 Jeremy Bowman	I Was Wrong About Starbucks It was nearsighted of me to think the coffee king wouldn't recover from its 2008 follies.
The Motley Fool September 24, 2008 Graham & Lomax	Fool Blog: Can Starbucks Be Saved? The java giant hits black and bitter times.
The Motley Fool May 12, 2004 D. Gardner & T. Gardner	Starbucks: Wooing America The coffee purveyor is working hard to win over non-coffee drinkers.
The Motley Fool April 1, 2004 Alyce Lomax	Starbucks' Sustained Growth Forget "unsustainable." March same-store sales still sparkle.
The Motley Fool January 8, 2008 Alyce Lomax	Starbucks' Star Is Back Chairman and Starbucks luminary Howard Schultz has decided to resume his role as chief executive officer, a position he hasn't held in seven years.
Fast Company August 2001 George Anders	Starbucks Brews a New Strategy In the physical world, Starbucks seems to be everywhere. Two years ago, its leaders hoped to build an equally strong presence on the Internet. Now they're trying to reach customers with a more modest blend of Net-related offerings...
AskMen.com Ross Bonander	5 Things You Didn't Know: Starbucks Love 'em or hate 'em, here are five things you may not know about Starbucks, your friendly, ubiquitous coffee house.
The Motley Fool March 19, 2008 Todd Wenning	Starbucks: Value or Value Trap? Is Starbucks still the value stock it once was, or not?
The Motley Fool May 2, 2005 Timothy M. Otte	No Coffee Break Here How big could Starbucks be? Lunch and tunes may help it prosper in many more stores. Investors, is it time to buy in?
The Motley Fool August 28, 2008 Alyce Lomax	Saving Starbucks, One Cup at a Time Are things looking up for the coffee giant and its shareholders?
The Motley Fool December 21, 2011 Alyce Lomax	2011: The Year Starbucks Redeemed Itself The coffee giant is regaining former glory.
The Motley Fool February 14, 2011 Jason Moser	Rising Star Buy: Starbucks Starbucks is on the menu.
The Motley Fool June 14, 2007 Alyce Lomax	Romance Fizzles for Starbucks and Jones When it comes to brands, can a small deal be a big deal? Investors, take note.
The Motley Fool January 31, 2008 Alyce Lomax	Starbucks Stinks? Starbucks first-quarter earnings were lukewarm at best. Releasing lukewarm net income growth of 2% and 1% same-store sales, the numbers weren't even close to what long-time fans are used to seeing.
The Motley Fool April 29, 2011 Shubh Datta	Starbucks Is Looking Very Bullish Starbucks attempts to strengthen its position in emerging markets.
BusinessWeek April 9, 2007 Burt Helm	Saving Starbucks' Soul Chairman Howard Schultz is on a mission to take Starbucks back to its roots.
The Motley Fool March 27, 2008 Joe Magyer	Stock Madness Elite 8: Starbucks Starbucks is a company with an iconic brand, a beaten-down share price, and the makings for a strong second wind.
The Motley Fool February 13, 2009 Alyce Lomax	No, Starbucks, Please Don't! The company will start offering Starbucks Via instant coffee in its cafes next month in packs of three or 12.
The Motley Fool June 9, 2010 Adrian Rush	Will Starbucks Score a Goal? Just last week, a new Starbucks store opened on the floor of the New York Stock Exchange, and now the company is selling its java in South Africa -- just in time for the World Cup.
The Motley Fool July 15, 2010 John Reeves	The Incredible Event That Turned Around Starbucks Howard Schultz says that it was his decision to take 10,000 store managers to a conference in New Orleans that made the difference.
The Motley Fool March 24, 2010 Jim Royal	Is Starbucks a Buy Now? The dividend looks pretty good to us.
The Motley Fool July 7, 2008 Rick Aristotle Munarriz	Stop Sticking Up for Starbucks Can Starbucks innovate in time? And how quickly will the market copy what works then?
The Motley Fool May 14, 2004 D. Gardner & T. Gardner	Starbucks on the Fly Starbucks' chairman lets loose with The Motley Fool's "Buy, Sell, or Hold" game giving his option on certain events going on in the business world.
The Motley Fool December 2, 2011 John Grgurich	A U.K. Gamble for Starbucks The company crosses the pond, again, in an attempt to caffeinate the U.K. -- American style.
The Motley Fool June 10, 2011 Sean Williams	Starbucks Tries to Find Grounds for Growth in China Single-store sales in China average 40% lower than in the United States. This is the stark reality of the struggle Starbucks will face in getting the Chinese to drink more coffee.
The Motley Fool March 20, 2008 Alyce Lomax	A Dramatic Return for Starbucks? Starbucks' announces a return to its roots (or, more specifically, grounds).
The Motley Fool December 8, 2010 April Taylor	Starbucks Says It Wants Its Brand Back Here's an expensive lesson for a premium brand. Starbucks asserts that Kraft mismanaged the marketing and distribution of its packaged coffee products.
The Motley Fool August 2, 2007 Nathan Parmelee	I'm Part of the Problem for Starbucks Are Starbucks customers not as loyal as they once were? What can Starbucks do now to differentiate itself again and regain that loyalty.
HBS Working Knowledge July 9, 2008 John Quelch	Starbucks' Lessons for Premium Brands This Harvard Business School professor thinks Starbucks troubles began when the company went public.
The Motley Fool February 26, 2004 Alyce Lomax	Success Stings Starbucks Some investors flipped out over "unsustainable" sales.
CRM January 14, 2013 Judith Aquino	60 Minutes with The Container Store, Starbucks, and Whole Foods CEOs Leaders weigh in on the economy, government.
The Motley Fool November 5, 2010 Alyce Lomax	Starbucks Turns in a Bang-up Quarter Impressive earnings from the coffee giant give investors a caffeine buzz.
The Motley Fool January 6, 2011 Alyce Lomax	Has Starbucks Lost Its Soul? (Again?) Starbucks' strange logo change might be a bad sign.
The Motley Fool February 4, 2004 Gardner & Gardner	Starbucks Fights French Resistance What does it take to bring American tastes to a discerning culture?
Fast Company Jul/Aug 2015 Austin Carr	The Inside Story of Starbucks's Race Together Campaign, No Foam Starbucks made waves with the "Race Together" initiative, an effort to spark a national dialogue about race. It was a bold idea that backfired.