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The Motley Fool July 15, 2010 John Reeves	The Incredible Event That Turned Around Starbucks Howard Schultz says that it was his decision to take 10,000 store managers to a conference in New Orleans that made the difference.
BusinessWeek August 6, 2009 Susan Berfield	Starbucks: Howard Schultz vs. Howard Schultz Starbucks' iconoclastic founder has gone through a reeducation in the rigors of running a more typical company.
The Motley Fool February 26, 2007 Tim Beyers	Has Starbucks Lost Its Soul? The coffee king's former CEO says it has. Schultz is the spiritual leader of Starbucks. If he thinks the stores are losing their soul, they probably are.
The Motley Fool January 8, 2008 Alyce Lomax	Starbucks' Star Is Back Chairman and Starbucks luminary Howard Schultz has decided to resume his role as chief executive officer, a position he hasn't held in seven years.
CIO January 25, 2008 Thomas Wailgum	How IT Systems Can Help Starbucks Fix Itself Too much growth and an executive shake-up bring a new IT chief. But just what can CIO Chris Bruzzo do to keep Starbucks from going stale? A Retail Systems Research analyst has a couple of good ideas.
The Motley Fool April 4, 2011 John Reeves	Making Starbucks Great Again CEO Howard Schultz writes a new book, Onward.
The Motley Fool May 10, 2004 D. Gardner & T. Gardner	Starbucks' Steady Game Think Starbucks has reached saturation? Think again, says Chairman Howard Schultz.
The Motley Fool December 12, 2011 Jeremy Bowman	I Was Wrong About Starbucks It was nearsighted of me to think the coffee king wouldn't recover from its 2008 follies.
The Motley Fool January 14, 2008 Todd Wenning	Worst Stock for 2008: Starbucks This analyst thinks that Starbucks will be the worst stock of 2008. Despite the return of its founder, he feels that improvement will take time.
Inc. December 2007 Leigh Buchanan	Soul Searcher of the Year Starbucks will reexamine the company's direction in relation to its founding values. Has your definition of success changed with its achievement?
The Motley Fool September 24, 2008 Graham & Lomax	Fool Blog: Can Starbucks Be Saved? The java giant hits black and bitter times.
The Motley Fool March 20, 2008 Alyce Lomax	A Dramatic Return for Starbucks? Starbucks' announces a return to its roots (or, more specifically, grounds).
The Motley Fool January 31, 2008 Alyce Lomax	Starbucks Stinks? Starbucks first-quarter earnings were lukewarm at best. Releasing lukewarm net income growth of 2% and 1% same-store sales, the numbers weren't even close to what long-time fans are used to seeing.
HBS Working Knowledge July 9, 2008 John Quelch	Starbucks' Lessons for Premium Brands This Harvard Business School professor thinks Starbucks troubles began when the company went public.
The Motley Fool September 28, 2006 Alyce Lomax	Dueling Fools: Starbucks Bull Starbucks has numerous strategies that should help it continue to provide the double-digit increases in earnings and sales investors have come to expect. Wall Street bears have underestimated Starbucks before, and it seems likely that they're doing so once again.
The Motley Fool March 30, 2007 Alyce Lomax	Fool on the Street: What's in Store for Starbucks There's been lots of negativity about the coffee giant here lately, but should investors expect more?
The Motley Fool March 20, 2009 Alyce Lomax	Starbucks Sweats the Excess Now, according to media reports, Starbucks wants to shed its image as the coffee equivalent of Tiffany or Nordstrom? Should the company dispel it?
The Motley Fool August 2, 2007 Nathan Parmelee	I'm Part of the Problem for Starbucks Are Starbucks customers not as loyal as they once were? What can Starbucks do now to differentiate itself again and regain that loyalty.
The Motley Fool March 19, 2008 Todd Wenning	Starbucks: Value or Value Trap? Is Starbucks still the value stock it once was, or not?
Fast Company August 2001 George Anders	Starbucks Brews a New Strategy In the physical world, Starbucks seems to be everywhere. Two years ago, its leaders hoped to build an equally strong presence on the Internet. Now they're trying to reach customers with a more modest blend of Net-related offerings...
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	What Now, Starbucks? The return of Howard Schultz leads to more questions than answers.
The Motley Fool April 2, 2008 Joe Magyer	Stock Madness Final 4: Starbucks Which company will win the Stock Madness championship? Starbucks and Apple pair off in this match.
The Motley Fool April 1, 2004 Alyce Lomax	Starbucks' Sustained Growth Forget "unsustainable." March same-store sales still sparkle.
The Motley Fool March 22, 2007 Alyce Lomax	More Soul-Searching at Starbucks The coffee giant's chairman talks about the now-infamous memo. A situation in which investors flee so readily and so emotionally when a company's core business is still intact may be a good time to think just a little bit contrarian.
The Motley Fool February 14, 2011 Jason Moser	Rising Star Buy: Starbucks Starbucks is on the menu.
The Motley Fool May 13, 2004 D. Gardner & T. Gardner	A Starbucksian Epiphany It all started with a trip to Italy. But what keeps this coffee powerhouse chugging?
The Motley Fool May 14, 2004 D. Gardner & T. Gardner	Starbucks on the Fly Starbucks' chairman lets loose with The Motley Fool's "Buy, Sell, or Hold" game giving his option on certain events going on in the business world.
The Motley Fool August 28, 2008 Alyce Lomax	Saving Starbucks, One Cup at a Time Are things looking up for the coffee giant and its shareholders?
BusinessWeek April 9, 2007 Burt Helm	Saving Starbucks' Soul Chairman Howard Schultz is on a mission to take Starbucks back to its roots.
The Motley Fool July 30, 2010 Mac Greer	Starbucks' Future: Short, Tall, or Venti? The coffee giant has a lot of options.
The Motley Fool March 24, 2010 Jim Royal	Is Starbucks a Buy Now? The dividend looks pretty good to us.
The Motley Fool December 21, 2011 Alyce Lomax	2011: The Year Starbucks Redeemed Itself The coffee giant is regaining former glory.
Fast Company Jul/Aug 2015 Austin Carr	The Inside Story of Starbucks's Race Together Campaign, No Foam Starbucks made waves with the "Race Together" initiative, an effort to spark a national dialogue about race. It was a bold idea that backfired.
The Motley Fool March 1, 2007 Alyce Lomax	McDonalds' Thirst for Power Thirsty and cheap? McDonald's may soon have what you're looking for. Investors, take note.
The Motley Fool March 27, 2008 Joe Magyer	Stock Madness Elite 8: Starbucks Starbucks is a company with an iconic brand, a beaten-down share price, and the makings for a strong second wind.
The Motley Fool September 2, 2009 Alyce Lomax	Has Starbucks Finally Pawned Its Soul? The coffee chain's recent initiatives feel depressingly desperate and blandly boring.
The Motley Fool July 28, 2008 Alyce Lomax	Starbucks' Sandwiches Stay The java giant's breakfast sandwiches will keep their place on the menu.
Fast Company Pavithra Mohan	Starbucks Killed The Salon, And CEO Howard Schultz Can't Bring It Back Those who rely on Starbucks for their early-morning caffeine infusion aren't expecting a barista to do much more than take their orders and make small talk about the weather.
The Motley Fool December 2, 2011 John Grgurich	A U.K. Gamble for Starbucks The company crosses the pond, again, in an attempt to caffeinate the U.K. -- American style.
BusinessWeek November 11, 2009 Susan Berfield	Steaming Over Via Instant Coffee at Starbucks Baristas and customers are put out over the aggressive rollout of Starbucks' new just-add-water line.
The Motley Fool February 7, 2005 David Gardner	Starbucks' Success Recently, Starbucks' CEO designate, Jim Donald, talked about the company's prospects. This is the first of five parts.
The Motley Fool February 5, 2007 Jeremy MacNealy	Fool on Call: Planet Starbucks Rapid "green" growth best summarizes the coffee specialist's strategic plans as it expands globally. Investors, take note.
The Motley Fool February 13, 2009 Alyce Lomax	No, Starbucks, Please Don't! The company will start offering Starbucks Via instant coffee in its cafes next month in packs of three or 12.
The Motley Fool April 24, 2008 Alyce Lomax	More Grounds for Pessimism at Starbucks The coffee giant may have better days ahead, but the latest news might leave investors jittery.
The Motley Fool November 11, 2008 Alyce Lomax	Is Starbucks Nearing Its Demise? In troubled times, misery loves company, and Starbucks is among the miserable right now.
AskMen.com Ross Bonander	5 Things You Didn't Know: Starbucks Love 'em or hate 'em, here are five things you may not know about Starbucks, your friendly, ubiquitous coffee house.
The Motley Fool May 12, 2004 D. Gardner & T. Gardner	Starbucks: Wooing America The coffee purveyor is working hard to win over non-coffee drinkers.
CRM January 14, 2013 Judith Aquino	60 Minutes with The Container Store, Starbucks, and Whole Foods CEOs Leaders weigh in on the economy, government.
The Motley Fool July 7, 2008 Rick Aristotle Munarriz	Stop Sticking Up for Starbucks Can Starbucks innovate in time? And how quickly will the market copy what works then?
The Motley Fool June 9, 2010 Adrian Rush	Will Starbucks Score a Goal? Just last week, a new Starbucks store opened on the floor of the New York Stock Exchange, and now the company is selling its java in South Africa -- just in time for the World Cup.