Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

The Motley Fool June 16, 2004 Brian Gorman	NBC Keeps Its Perch General Electric's NBC won the ad race, but other networks can still steal the show.
The Motley Fool December 24, 2008 Rick Aristotle Munarriz	Super Bowl Playbook: FedEx Passes With FedEx scaling back on payroll and even on its 401(k) matching contributions, the company didn't feel it prudent to fork over as much as $3 million for a Super Bowl ad.
AskMen.com Steve Seepersaud	Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second!
The Motley Fool May 20, 2004 Rick Aristotle Munarriz	New Reality TV Television networks look to reinvent the wheel this year.
The Motley Fool September 10, 2004 Rick Aristotle Munarriz	Were You Ready for Some Football? Disney kicks off another season of Monday Night Football -- on a Thursday. For ABC, football means big business.
BusinessWeek January 15, 2007 Jon Fine	TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers.
The Motley Fool January 26, 2004 Rick Aristotle Munarriz	Big-Screen Pass Best Buy and Circuit City vie for your big-screen TV business as the Super Bowl inches closer.
AskMen.com January 24, 2001 Mark Simmons	Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun...
The Motley Fool May 7, 2004 Rick Aristotle Munarriz	Farewell to Friends The hit NBC show moves on but parent company General Electric will fill the shoes capably.
The Motley Fool February 2, 2004 Rick Aristotle Munarriz	Survivor of the Fittest Viacom gives its hit series a "Super" debut.
The Motley Fool July 6, 2004 Rick Aristotle Munarriz	Viacom's Amazing Race Tonight's debut of the reality series' third season has more than Viacom racing for the finish line.
InternetNews February 6, 2007 Nicholas Carlson	Super Bowl Ad Winners And Losers Spending a couple million dollars doesn't guarantee commercial success.
Knowledge@Wharton January 15, 2003	The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements?
AskMen.com Steve Seepersaud	Top 10: Highest-Rated Broadcasts Let's recap the 10 most-watched sports-related broadcasts of all time. No big shocker here -- the Super Bowl dominates.
InternetNews February 2, 2007 Nicholas Carlson	Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand?
Search Engine Watch February 8, 2006 Chris Sherman	Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns.
Search Engine Watch February 1, 2008 Peter Hershberg	Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media.
The Motley Fool April 20, 2004 Steven Mallas	Fox's Summer Job Fox intends to debut new programs in the summer... that's a great idea for all the networks.
The Motley Fool February 2, 2005 Nathan Slaughter	Souping Up for the Super Bowl What to expect from this year's Super Bowl advertisers, where the real contest will be waged.
The Motley Fool February 5, 2004 Alyce Lomax	TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry.
InternetNews February 3, 2005 Tim Gray	Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective.
The Motley Fool July 22, 2004 Tim Beyers	Viacom's Dazzling Performance Couch potatoes watch more ads as the firm grows its cash pile. It's too early to tell if Viacom shares really are a bargain, but cash flow could continue to improve after Blockbuster is finally spun off this fall.
The Motley Fool September 16, 2004 Rick Aristotle Munarriz	Survivor's Mesmerizing Beat The ninth installment of the hit CBS reality series kicks off its tribal warring ways.
InternetNews January 29, 2009 Kenneth Corbin	Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza.
PC World January 24, 2003 Frank Thorsberg	Super Bowl Goes Digital Fan polls, contests, trivia games, and more expand the NFL championship far beyond a single screen.
The Motley Fool October 4, 2004 Rick Aristotle Munarriz	Lost in Translation An edgy slate of dramas hopes to put Disney's ABC back on the map.
The Motley Fool January 20, 2004 Rick Aristotle Munarriz	Save Disney? Roy Disney Jr. continues to battle his former company, virtually.
The Motley Fool January 29, 2007 Rick Aristotle Munarriz	Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for?
The Motley Fool September 30, 2004 Brian Gorman	NBC's Non-News The network needs more than publicity stunts to keep its status as a leader.
AskMen.com Dave Golokhov	Super Bowl Events The average Super Bowl party host will dish out $118.80 this year, which includes food, drinks and all sorts of other knickknacks.
The Motley Fool January 18, 2007 Steven Mallas	Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike.
InternetNews February 9, 2010	How Did Super Bowl Advertisers Follow Up Online? Gomez, a specialist in Web performance, examines which of the companies that shelled out for Super Bowl spots did the best job keeping their sites hopping after the big game.
The Motley Fool January 27, 2004 Selena Maranjian	Can You Say That on TV? Congressional leaders ponder the future of bad words on the air.
The Motley Fool May 18, 2005 Rick Aristotle Munarriz	See You Next Fall The major broadcasting networks are announcing their new fall schedules this week. Keep an eye on the players as faltering ratings go hand-in-hand with lower sponsor revenues.
The Motley Fool March 12, 2004 Brian Gorman	Indecent Proposal New indecency legislation may change the face of broadcasting.
The Motley Fool February 8, 2010 Anders Bylund	Google Scores Big at the Super Bowl Google throws its hat in the traditional-marketing ring. Was this Super Bowl ad a touchdown or a fumble?
The Motley Fool August 20, 2004 Steven Mallas	The Networks' Horror Is NBC Universal getting into the horror business? Like Fox's foray into a network for reality TV, NBC Universal will find that creating another market will serve it well in terms of synergizing with its own library.
InternetNews February 3, 2006 David Miller	Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones.
AskMen.com Steve Seepersaud	Top TV Network Contracts Televised sporting events have huge audiences. The bigger the game, the bigger the audience. In America, no game is bigger than the Super Bowl. More than half of all the television sets in the U.S. are tuned in to the NFL's championship game.
The Motley Fool February 7, 2011 Chris Hill	One Company's Big Superbowl Fumble We review this year's Super Bowl TV commercials and ask some questions.
InternetNews December 26, 2003 Janis Mara	Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads.
The Motley Fool October 1, 2004 Rick Aristotle Munarriz	Broken Political Promises Media stocks don't live up to election year promises.
The Motley Fool April 13, 2004 Alyce Lomax	Victoria's Secret Is Safe Sorry, guys. The Victoria's Secret fashion show is out of style this year.
The Motley Fool December 15, 2003 Rick Aristotle Munarriz	Monday Night Foolball Disney, the parent company behind ABC and ESPN is trying to get the National Football League to grant it the luxury of picking between two different games to broadcast nationally on Mondays.
The Motley Fool May 16, 2005 Brian Gorman	NBC: Praying for Ratings NBC is embracing religious-themed programming to help its ratings slump. The benefits are less than clear.
The Motley Fool August 13, 2004 Rick Aristotle Munarriz	Olympic Malaise With the Olympics kicking off two weeks of heated global competition, I'm left asking some obvious questions. Will General Electric achieve a decent return on the $793 million it is paying for exclusive stateside broadcasting rights?
The Motley Fool September 29, 2011 Robert Eberhard	Spending Money to Make Money With the NFL Various NFL partners are responsible for games every week and will benefit from the league's popularity.
InternetNews February 6, 2009 Kenneth Corbin	Web Crowns Super Bowl Ad Winners, Losers User-generated Doritos spot takes top honors all around, nets creators $1 million.
The Motley Fool December 18, 2003	Dodge Drops Lingerie Bowl In a bid to boost sales of Dodge vehicles, Chrysler Group signed up months ago to be a main sponsor of the "Lingerie Bowl" pay-per-view halftime event at the upcoming Super Bowl. But underwear advertising simply got too hot to handle.
The Motley Fool February 20, 2004 W.D. Crotty	Univision Gets Dear Business is booming, but so is the stock's valuation. Is this companies growth worth the asking price?