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Inc.
May 1, 2003
Bo Burlingham |
Whose Brand Is It, Anyway? Terri Williamson did a textbook job of launching Glow. Jennifer Lopez and her team did a textbook job of launching Glow by J.Lo. And then their worlds collided.   |
Inc.
July 1, 2003
Inc Staff |
Mail Jennifer Lopez: savvy brand builder or trademark thief? Plus: Sales commissions, employee stock ownership, and embezzlement. |
Entrepreneur
January 2005
Jane Easter Bahls |
The Name Game Normally, lawsuits over trademarks involve a big company trying to fend off a copycat. But under a legal doctrine called "reverse confusion," a small company can fight back when a giant threatens to overpower it by adopting a confusingly similar trade name. |
CFO
August 1, 2007
Marie Leone |
Coty's Michael Fishoff An interview with the French perfume purveyor's CFO about the yardstick he uses to measure brand performance -- and why he sometimes must slow down a marketing machine fueled by Hollywood hype. |
Salon.com
April 30, 2001
Janelle Brown |
Expensively girded for battle One can now accessorize one's chic military couture with a chastity belt and nipple enhancers... |
AskMen.com
Austin Silver |
What Is Jennifer Lopez Wearing? Why are fashion designers everywhere throwing their newfound creations at J.Lo? |
