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Inc.
December 2003
Bo Burlingham
The Sweet Smell of a Settlement After an epic battle of their perfume brands, Terri Williamson and J.Lo both ended up as winners. mark for My Articles similar articles
Inc.
May 1, 2003
Bo Burlingham
Whose Brand Is It, Anyway? Terri Williamson did a textbook job of launching Glow. Jennifer Lopez and her team did a textbook job of launching Glow by J.Lo. And then their worlds collided. mark for My Articles similar articles
Entrepreneur
January 2005
Jane Easter Bahls
The Name Game Normally, lawsuits over trademarks involve a big company trying to fend off a copycat. But under a legal doctrine called "reverse confusion," a small company can fight back when a giant threatens to overpower it by adopting a confusingly similar trade name. mark for My Articles similar articles