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CRM
May 2010
Joshua Weinberger
Manifestos Are Conversations More than 10 years after upending the balance between companies and customers, the authors of The Cluetrain Manifesto reflect on its creation - and its lasting influence. mark for My Articles similar articles
Fast Company
March 2000
Katharine Mieszkowski
Clued In? Sign On! The interconnection of hundreds of millions of people via the Web doesn't represent just another sales channel or merely another opportunity to do the same work faster. It offers the potential to reframe some fundamental questions about business. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2008
Marjorie Martin
All Aboard! What's it going to take for pharma to get on board Web 2.0 and depart from the "selling and telling" approach? mark for My Articles similar articles
CRM
May 2010
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Boarding the Cluetrain Transparency and authenticity are the cornerstones of trust between a company and its customers. mark for My Articles similar articles
Fast Company
April 2004
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Professionals, Publishing for the Public If it's true that markets are conversations, business blogs might help corporate conversations scale globally. mark for My Articles similar articles
CIO
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Gary Beach
Still Clueless When CIOs don't engage customers, companies lose. mark for My Articles similar articles
Reason
Aug/Sep 2007
Katherine Mangu-Ward
Soundbite In Praise of Digital Disorder: An interview with Internet guru and author David Weinberger on his newest effort, Everything is Miscellaneous, which is a defense of digital disorder with a pleasingly anti-authoritarian bent. mark for My Articles similar articles