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Fast Company
August 2001
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Don't Shout, Listen At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P&G has turned the Internet into a device for listening to customers -- and for experimenting with its brands...   |
IndustryWeek
February 1, 2002
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The Promise Remains The consumer packaged goods value chain inches toward b2b e-commerce, but trading partners remain committed... |
The Motley Fool
February 2, 2010
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Taking a Gamble: P&G Bets on Silicon Valley Can P&G, a consumer products behemoth, embrace open-source innovation? |
IndustryWeek
January 1, 2007
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The Perfect Order As customers get even more demanding, manufacturers are under pressure to get it right every single time... or else. |
BusinessWeek
November 11, 2010
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The Staying Power of Pop-Up Stores Procter & Gamble and Levi Strauss are using pop-up stores to connect with customers and build their brands in new ways. |
CRM
November 3, 2003
Martin Schneider |
Vertical Focus: Consumer Packaged Goods Recent developments and an industry-wide shift in attitude have made the sector a hot spot for some vendors offering products that can help improve manufacturer/retailer relationships, gain insight into marketing efforts, and help increase margins. |
Food Processing
May 2013
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Top-selling new products of 2012: IRI Reveals Annual New Product Pacesetters The product analyst group finds consumer-centric innovation is driving revenue growth for CPG marketers. |
Food Processing
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The Recession's Over; Get Growing! Grocery Manufacturers Association-commissioned report recommends shifting gears into innovation. |
CRM
October 2013
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More CPG Companies Are Selling Directly to Consumers Learning from Amazon.com's success, businesses leverage e-commerce to bypass retailers. |
IndustryWeek
October 1, 2008
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Grading Design Performance A look at product development initiatives across vertical industries. |
IndustryWeek
September 1, 2005
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Consumer Packaged Goods: Muscling In For manufacturers, private label brands turn retailers into both customer and competitor. |
