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CRM
January 2015
Leonard Klie |
There's an App for That, But Does Anyone Care? Studies point to a decline in mobile app usage among smartphone owners.   |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
CRM
March 25, 2014
Maria Minsker |
Adobe Announces Strategic Partnership with SAP, Touts Updates to Marketing Cloud at Adobe Digital Marketing Summit (Video Interview) Adobe's innovations surround deeper Marketing Cloud integrations, the real-time enterprise, and mobile marketing. |
CRM
September 24, 2014
Maria Minsker |
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys. |
CRM
July 17, 2013
Maria Minsker |
ExactTarget Launches HubExchange App Marketplace Platform brings marketing technologies and data together. |
CRM
May 2015
Maria Minsker |
At Adobe Digital Marketing Summit, Adobe Adds to Campaign and Experience Manager, Marketing Cloud The vendor prepares for an era where the product is the marketing. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
CRM
November 16, 2012
Mayur Anadkat |
Mobile Application Success Strategies A pretty app is nice, but the key is giving customers a reason to come back. Brands should be creating apps with the intention that they will continually evolve and provide functional use to consumers. |
CRM
November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
Bank Technology News
June 2011
Tim Murphy |
App vs. Website For just about any banking need, there's a mobile banking app or a website you can hold in the palm of your hand. The question of the moment is app, website, or both? |
CRM
April 7, 2015 |
Monetate Launches Monetate Mobile Apps Solution allows marketers to personalize mobile apps and perform AB testing. |
CRM
April 29, 2011
Michael Colombo |
Applications Reign in the Kingdom of Content Applications will provide the context for consuming content of all kinds, and those who deliver the most compelling content will better engage their target audiences. They are the ones that will reign in the Age of Apps. |
Pharmaceutical Executive
December 1, 2012 |
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. |
CRM
November 2015
Phillip Britt |
Mobile-First Strategies Take Hold in Emerging Markets Improving technologies and economies enable marketers to connect with hard-to-reach consumers |
CRM
November 2014
Maria Minsker |
Stryker Takes Brochures into the Digital Age with Adobe's Publishing Suite Adobe DPS cuts production time and cost for the medical device company. |
CRM
August 2015
Maria Minsker |
The 2015 CRM Market Elite: Stryker Using the Adobe Digital Publishing Suite, Stryker cut down the cost and production time of marketing content. |
CRM
June 3, 2011
Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
CIO
April 30, 2013
Lauren Brousell |
5 Reasons to Build an Enterprise Mobile App Store IT departments can keep employees from using malware-infested mobile apps by creating an internal store of company-approved apps. The store can also collect feedback from users about their preferences. |
InternetNews
November 13, 2009 |
Microsoft Wants to Sell Windows Themes as Ads Microsoft officials said Friday they will experiment with selling marketers the right to place ads in Windows 7 themes on users' desktops. |
The Motley Fool
November 17, 2010
Carl Bagh |
Google Voice App Now on Apple iPhone Apple's acceptance of Google Voice and its recent acceptance of an app by Skyfire that translates Adobe flash code into HTML speaks of Apple's slow but imminent conversion towards an open approach regarding its app store. |
Entrepreneur
February 2010
Jason Ankeny |
Creating iPhone Apps on the Cheap These startups are enabling the low-cost creation of iPhone apps. No programming experience necessary. |
InternetNews
September 18, 2009 |
Mobile's Next Big Thing: Augmented Reality Developers have high hopes for smartphone apps that overlay data on images of the real world. First up, iPhone 3GS and Android devices. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
InternetNews
October 29, 2008
David Miller |
Jennifer Aniston: We're Coming for Your Sweater Whatever happened to the idea that we could instantly buy the cool duds on our favorite TV shows? |
PC Magazine
November 16, 2010
Wilson & Lendino |
The 50 Best iPad Apps We sift through Apple's App Store to find you the best free and paid apps for Apple's iPad that will entertain, inform, and make you more productive. |
CRM
August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CIO
May 1, 2012
Lauren Brousell |
3 Tips for Impactful Presentations If you want to make a strong impression while giving a presentation during a professional event, follow these three tips. |
Fast Company
Jul/Aug 2013
Alison Overholt |
How Smule Chief Product Officer Prerna Gupta Turned iPhones Into Mics, The App Store Into A Stage Smule boasts more than 90 million downloads of its music-creation apps, including Songify and LaDiDa, on which users have created more than 950 million original songs. |
Fast Company
Neal Ungerleider |
Apple's Latest iOS Update Is Bad News For Advertisers Apple is making big, privacy-friendly changes to the way iPhone and iPad apps work -- and many developers probably won't like them. |
The Motley Fool
August 28, 2010
Daniel Bailey |
App Store Crosses 250,000 Apps It's been little more than two years and Apple's app store is receiving some 600 new apps every day. |
Fast Company
May 2009
Farhad Manjoo |
Mobile App Mania Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market. |
Fast Company
July 1, 2007
Robert Scoble |
The New Web War Inside Adobe, Microsoft, and Sun's fight to power the next wave of rich Internet applications. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
PC Magazine
May 1, 2010
Alan Henry |
Best Of the Internet App Brain... Friendgiftr... Suite Arrival... |
CRM
May 16, 2014
Woody Driggs |
Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success. |
IEEE Spectrum
January 2012
Grotta & Grotta |
Preview: Adobe Creative Cloud and Adobe Touch Apps for Android A new product suite for tablets is just the start of Adobe's move from desktops to clouds. |
CRM
June 2015
Maria Minsker |
The 3 Ds of the Internet of Things It's all about connecting devices, data, and development platforms |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
CRM
January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
CRM
April 2012
Judith Aquino |
Consumers Want More Personalized Shopping Experiences Studies show customers are willing to share data for better services, even though privacy is still a concern. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
The Motley Fool
April 30, 2011
Arundhati Parmar |
iPad Makes Medtronic More Than Just Cool Roughly 5,000 Apple iPads being used within Medtronic have kept the world's largest medical device company pretty busy developing apps. |
CRM
March 2007
Jessica Sebor |
The Potent Mesh This will be a watershed year for online marketers experimenting with the web as a channel -- here's how to reach beyond the banner ad. |
Fast Company
May 2012
Kate Rockwood |
Three Tricks To Dress Up Your iPhone Photos With new technology comes new obsessive tricks -- like these from Adam Bronkhorst's new book, SnApp Shots: How to Take Great Pictures With Smartphones and Apps. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
InternetNews
July 28, 2010 |
Mobile Apps Are Hot, But Are They Safe? The proliferation of mobile apps for the smartphone market is big business but security experts are warning that many of the apps are built on third-party code that may not be properly vetted for security risks. |
Search Engine Watch
April 18, 2011
Bas van den Beld |
Social Media Marketing Basics: Think First Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply. |
Fast Company
September 2010
Christianna McCausland |
Major Brands Look to Point About, Zumobi, NellyMoser to Create Apps New developers like Zumobi, NellyMoser and Point About usher major brands into an app-centric world. |
