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Digital Marketing Opportunities Grow in Emerging Markets Reaching consumers in Latin America and Asia-Pacific requires local targeting.   |
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June 26, 2006
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Lands of Opportunity The international opportunities for U.S. banks with the right IT and know-how can be huge, provided they follow the appropriate strategy. |
InternetNews
June 10, 2009
Michelle Megna |
Mobile Users Want Local Content Latest data supports local mobile content as emerging trend while smartphone sales show no sign of slowing down. |
Search Engine Watch
April 27, 2011
Christian Arno |
Mobile Search Marketing for BRIC -- Country by Country An overview of how you can take advantage of the mobile markets in Brazil, Russia, India, and China. |
Entrepreneur
June 2010
Dan O'Shea |
The New Power of Mobility With devices that can do more and more, apps that can unshackle any operation and innovations like mobile video coming on the scene, mobility is becoming the entrepreneur's most critical tech tool. |
Search Engine Watch
November 13, 2009
Gregg Stewart |
The Year of Mobile: Closer Than We Think? Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. |
Finance & Development
December 2010 |
Emerging Markets Come of Age These vibrant middle-income countries survived the global recession, but face bumps as they seek to solidify their place in the world economy. |
CRM
January 2015
Leonard Klie |
There's an App for That, But Does Anyone Care? Studies point to a decline in mobile app usage among smartphone owners. |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
Financial Planning
September 1, 2010
Margie Carpenter |
Where the Growth Is Advisors who follows a typical, traditional asset allocation model are likely to be surprisingly underweight in the highest-growth economies of the world. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
Finance & Development
December 2011
Antoinette Sayeh |
The Quality of Growth The questions that continually nag at me concern the quality of this growth in sub-Saharan Africa. In particular, is it inclusive -- are the poor and the young benefiting -- and is it sustainable? |
HBS Working Knowledge
April 2, 2015
Carmen Nobel |
Digital Initiative Summit: Big Messages, Small Screens, Many Choices How do companies profit from the fact that mobile users are more engaged than ever? Panelists discuss "Monetization in a Mobile World." |
Pharmaceutical Executive
September 1, 2012
Thomas Baker |
The Big Sell: Biologics In Emerging Markets High priced biologics may have a bright future in emerging markets, but winning access in the short term will be a hard sell without a tailored clinical profile, a compelling local message, and direct government support. |
BusinessWeek
January 14, 2010
Peter Burrows |
Apple vs. Google How the battle between Silicon Valley's superstars will shape the future of mobile computing. |
InternetNews
November 18, 2009 |
Top 10 Mobile App Trends to Come Gartner takes a look at where the action will be for developers of consumer mobile apps. |
IEEE Spectrum
January 2011
Joshua J. Romero |
Smartphones: The Pocketable PC Is your phone smarter than a fifth grader? |
Search Engine Watch
December 24, 2010
Adaline Lau |
Search in Asia: Insights for International SEMs Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country. |
CRM
July 1, 2009
Dave Rich |
New Routes to New Customers A customer-centric approach for emerging markets. |
Search Engine Watch
September 14, 2009
Ron Jones |
Mobile Search 101, Part 1 With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? |
Finance & Development
June 1, 2006
Raymond Lim |
Creating a Globally Connected Asian Community As Asia connects to the world, there is every reason to hope that the same principle and structure of a community based on complementary growth and positive competition, held together by overlapping political and economic relationships, can serve as a model for the rest of the world. |
Registered Rep.
October 29, 2010
Stan Luxenberg |
Emerging Market Stocks Still Have Room To Rise With economies soaring in Asia and Latin America, stocks have climbed throughout the emerging markets over the past decade. |
The Motley Fool
July 26, 2010
Wolfgang Gruener |
Would You Buy India's $35 Tablet Computer? Why spend $500 on an iPad if India's got a tablet for $35? |
IDB America
February 2007 |
Who Benefits From Trade with China? Economist Guillermo Calvo warns that soaring commodity exports to the Asian giant would only benefit a minority of Latin Americans. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
Search Engine Watch
April 17, 2011
Dean Stephens |
Growth in Mobile Health Search How consumers and health care professionals search for health-related information online is trending toward mobile. With this easy access to information, what will be the next evolution in mobile health search? |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
Finance & Development
March 2011
Clements et al. |
Healing Health Care Finances Health care presents a daunting fiscal challenge in advanced and emerging economies alike, but reforms can help manage the growth of spending fairly and efficiently. |
InternetNews
January 25, 2011 |
Tablet Explosion Puts Developers Into Overdrive The onslaught of new tablets running on multiple platforms is giving mobile app developers more choices and opportunities to cash in. |
CRM
June 17, 2010
Koa Beck |
Technology's Everyday Impact on the Everyman Consumer The increased use and purchase of mobile devices has opened a new, successful channel for commercial advertising, with customers more receptive to advertisements on their personal devices. |
CRM
April 13, 2012
Robert Carroll |
The Alchemy of Behavioral Targeting Getting to know today's customer requires a new level of engagement. |
The Motley Fool
December 17, 2007
Kristin Graham |
Hot Returns South of the Border Dodge China's bubble. Invest in an emerging market that's still selling for a bargain. |
Search Engine Watch
July 18, 2006
Sara Holoubek |
Search, the South American Way With over 80 million Internet users, Latin America offers attractive opportunities for search marketers who take time to understand the region's unique search landscape. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
CFO
September 1, 2012
Rogers & Hyatt |
Looking for Growth in All the Same Places With so many economies pinning their growth prospects to emerging markets, the race for resources - human and otherwise - is certain to intensify. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
Finance & Development
March 2011
Nicolas Eyzaguirre |
Sustaining Latin America's Transformation Building on recent successes, Latin America now has a chance to raise its profile in the global marketplace. |
Search Engine Watch
November 16, 2006
Grant Crowell |
Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2 Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market. |
CRM
December 3, 2015
Oren Smilansky |
Gilbane Conference 2015: Understand Customer Reactions, and Deliver Content Accordingly Marketers must keep customers top of mind when working on their content strategies. |
InternetNews
March 27, 2009
Michelle Megna |
Smartphone App Use Set to Quadruple The growth of app stores, and the devices that run them, signify a hot new platform for advertisers. |
CRM
June 2013
Leonard Klie |
Social, Local, Mobile Transcend Business Searches Consumers increasingly search for local businesses on mobile devices. |
Finance & Development
June 2010
Anoop Singh |
Asia Leading the Way Asia is moving into a leadership role in the world economy. |
Registered Rep.
May 10, 2012
Jennifer Duell Popovec |
Emerging Real Estate in Emerging Markets While most investors lack a deep understanding of emerging markets overall, most of them know enough to be excited about these countries and the investment opportunities they offer. |
InternetNews
December 13, 2010 |
IDC: Mobile Apps Will Be $35B Business By 2014 Market research firm sees big things ahead for mobile application whether they're downloaded to smartphones, tablets or TVs. |
U.S. Banker
July 2011
Glen Fest |
Smart Strategies for Dumb Phones Banks must balance the urge to make investments for a smartphone world against the needs of today s customers -- and a majority of them use standard cell phones. |
Entrepreneur
December 2005
Catherine Seda |
Straight Shooting Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies. |
PC Magazine
October 11, 2006
Sascha Segan |
Get Smart, Stay Connected With a smartphone in hand, there's never a reason to leave your office, the Net, or your favorite media behind. These devices will make you smarter and more productive. Really. |
Finance & Development
June 1, 2006 |
Asia's Role in the World Economy Asia boasts three of the ten largest economies (China, Japan and India)... Asia's share of world GDP is rising... Asia has also integrated into global capital markets... etc. |
CIO
April 6, 2011
Stephanie Overby |
IT Outsourcing in Latin America: 9 Things Your Vendor Won't Tell You The Latin American IT services market is heating up, but buyer beware: There are hidden costs and issues that could affect your nearer-shore outsourcing deal. |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
