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CRM
March 2015
Maria Minsker |
Facebook Gets Real About Virtual Reality Oculus Rift, Facebook's $2 billion VR venture, could soon be a viable marketing channel.   |
National Defense
December 2015
Yasmin Tadjdeh |
Simulated Warfare Gets Real for Ground Troops At a test range at Marine Corps Base Quantico, troops prepared for battle. Helicopters flew overhead, tanks roamed the field and the echoes of artillery fire could be heard. These threats, however, were simulated. |
Fast Company
Eric Alt |
"You've Taken Your First Step Into A Larger World" The focus on gaming alone for the Oculus Rift VR headset seemed to reinforce a major issue for the technology -- how does it excite non-gamers? |
Fast Company
Pavithra Mohan |
The New York Times Is Giving Google Cardboard VR Headsets To Print Subscribers The newspaper is distributing over a million of Google's Cardboard virtual reality headsets to subscribers as part of NYT VR, a new virtual reality initiative launched in collaboration with Google. |
Fast Company
Pavithra Mohan |
The Oculus Rift Is Here, And You Can Preorder It For $599 As announced earlier this week, the Facebook-owned virtual reality company started accepting pre-orders for the Rift this morning. |
Fast Company
Daniel Terdiman |
What Americans Really Think About Virtual Reality A survey of consumer expectations and preferences about virtual reality will be released Tuesday by Greenlight VR, a virtual reality analysis and research firm, and Touchstone Research, which conducts online market studies. |
CRM
February 2014
Maria Minsker |
Augmented Reality Is a Real Marketing Tool Generating roughly $300 million in 2013. AR apps are catching marketers' attention. |
Fast Company
September 2015
Harry McCracken |
Will The Digital-Reality Revolution Be Virtual Or Augmented? Facebook And Microsoft Think They Know Stunning 3-D digital imagery, delivered directly to your eyeballs: This is the future of computing, say Facebook and Microsoft, which are placing big bets on virtual reality to be the new way we'll interact with technology. |
Fast Company
Neal Ungerleider |
Samsung's New Gear VR Headset Will Only Cost $99 Samsung is gearing up for the holiday shopping season with a new, affordable toy for virtual reality enthusiasts. |
Fast Company
Jen Vilaga |
Palmer Luckey When Facebook bought virtual-reality company Oculus VR in March for a head-spinning $2 billion, some people were confused. Palmer Luckey explains how he came up with his game-changing creation. |
Fast Company
Daniel Terdiman |
NBA Champion Golden State Warriors Kick Off Their Title Defense In VR The NBA, in partnership with Turner Sports, and the virtual reality technology company NextVR, is live-streaming tonight's Warriors game against the New Orleans Pelicans in VR. |
National Defense
February 2013
Valerie Insinna |
Companies Offer Cheaper Simulation Tools to Military As the Defense Department looks for more cost-effective ways to train its soldiers, the simulation industry has responded by promoting cheaper technology with roots in entertainment gaming. |
Fast Company
Daniel Terdiman |
One Step Closer To Reality: Oculus Rift Pre-Orders Open On January 6 The Rift is one of three high-end consumer VR rigs expected to go on sale in 2016, effectively launching that end of the mainstream VR market spectrum. |
Fast Company
Daniel Terdiman |
Samsung Launching Interactive, "Exploratory" VR Thriller For The Gear VR As Samsung gears up for the first-ever holiday shopping season with the consumer version of its Gear VR virtual reality headset on the market, it knows that great content is the key to attracting users. |
Fast Company
Neal Ungerleider |
Report: Google Considering A Microchip Play For Android New reports indicate that Google is actively intervening in the fate of hardware for future Android phones, and even considering making their own processors. |
CRM
January 2010
Jeremiah Owyang |
The New Reality Will Be Augmented Merging the digital and the real to create an engaging experience. |
InternetNews
October 23, 2009 |
Augmented Reality Apps Could Reap Big Ad Bucks Advertising on new augmented reality smartphone apps will be big business, according to a new study. |
InternetNews
September 18, 2009 |
Mobile's Next Big Thing: Augmented Reality Developers have high hopes for smartphone apps that overlay data on images of the real world. First up, iPhone 3GS and Android devices. |
Fast Company
Neal Ungerleider |
Report: $1.9 Billion Invested In Space Travel Startups Since 2014 Venture capital database CB Insights released the report, titled "Future of Frontier Tech," which also says that drone startups have raised $285 million since 2014 and virtual/augmented reality companies $1 billion. |
Information Today
July 14, 2008
Lori Bell |
As the (Virtual) Worlds Turn Google released Lively, a public beta version of its much-anticipated three-dimensional virtual world. |
Fast Company
Daniel Terdiman |
YouTube Adds VR To Its Android App YouTube wrote that it's now possible to watch VR videos -- which can provide an immersive, 360-degree view of a wide range of content -- via the Android app. |
Information Today
January 28, 2014 |
Augmented Reality Book Debuts Emerald Group Publishing Ltd. published Digital Humanities, Volume 7 in the Cutting-Edge Technologies in Higher Education series, as its first book with augmented reality technology. |
Fast Company
Steven Melendez |
21st Century Fox to Take Stake in Augmented Reality Startup Osterhout The deal will make 21st Century Fox the principal outside investor in ODG, and the companies will enter a strategic partnership to combine ODG's augmented reality and smartglasses technology with the studio's content. |
CRM
January 2010
Christopher Musico |
5 for '10 Cutting-edge technologies are altering the possibilities that are open to us. Is your company prepared to embrace the new? |
Fast Company
November 2009
Farhad Manjoo |
Augmented Reality Is Both a Fad and the Future -- Here's Why Why layering data on top of smartphones and computer screens is both a fad and the future. |
IEEE Spectrum
March 2013
Susan Karlin |
Augmented Reality for Public Spaces BC "Heavy" Biermann creates high-tech art projects with a civic mission |
Financial Planning
February 1, 2005
Brent Hicks |
Practice Tips A virtual office doesn't have an actual, physical location. Here are three important practical considerations when setting up a virtual financial advisory office. |
Science News
June 2, 2007 |
Science Safari: NOAA's Virtual World Players of the virtual reality game Second Life can now soar through a virtual hurricane at NOAA's new site. |
Search Engine Watch
October 2, 2010
Jonathan Allen |
9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods Convergence of web, mobile and TV may create stronger emotional connections between audiences. |
Fast Company
Sarah Kessler |
Watch What Happens When You Become Part Of The Movie You're Viewing Zero Point is the first virtual reality film from a company called Condition One. It is a half documentary, half Matrix, and uses Oculus Rift's VR Tech. It could change the way we look at movies. |
CRM
January 2010
David Myron |
A New Decade Brings New Ideas Organizations must position themselves in a way that promotes innovation. |
Scientific American
October 2008
Steven Ashley |
Augmented Reality Makes Commercial Headway New technology can integrate useful virtual information with the real world. |
Fast Company
Chris Gayomali |
Hands-On With Gear VR: Samsung's Brave, Awkward Leap Into Virtual Reality Rich media will be part of Samsung's new Gear VR platform, the Korean technology giant's first, fancy foray into virtual reality. |
Inc.
April 1, 2010
J.J. McCorvey |
Using Augmented Reality to Market Your Business CytoSport uses augmented reality to make Shaquille O'Neal pop out of its Muscle Milk bottles. |
IEEE Spectrum
August 2007
Bolter & Macintyre |
Is It Live or Is It AR? By blending digital creations with our view of the world, augmented reality is set to transform the way we entertain and educate ourselves. |
IEEE Spectrum
June 2012
Rachel Courtland |
Virtual Currency Gets Real Will Facebook Credits and other social scrip challenge government-backed currencies? |
D-Lib
February 2003
Barth & Bejune |
The Virtual Reference Librarian's Handbook, by Anne Grodzins Lipow Instead of advocating a 'one-size-fits-all' approach to virtual reference planning, Lipow has created a set of questions and exercises that help guide librarians through the maze of complex issues surrounding the extension of a library's current reference services into the virtual realm. |
CIO
July 2, 2012
Joab Jackson |
IBM to Pitch Augmented Reality as a Retail Sales Aid As part of the company's Smarter Commerce marketing effort, IBM is investigating the possibility of using augmented reality to help retailers provide more product information to their customers, as well as to gather more information about customers. |
Fast Company
July 2009
Michael Fitzgerald |
Boomtown Virtual goods, such as avatars and Facebook gifts, are attracting major brands, celebrities, and venture capital. The money is real. |
Fast Company
Harry McCracken |
Hands On With Microsoft's HoloLens: Windows In Its Most Daring And Unexpected Form After 90 minutes or so of mostly straightforward demos of Windows 10 features, the company introduced what may be the most daring version of Windows ever: Windows Holographic. |
PC Magazine
February 1, 2008
Bill Dyszel |
Windows in a Window Virtual machines let you muck around with older versions of Windows and even other operating systems without consequences! |
