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BusinessWeek May 27, 2010 Ari Levy |
Twitter Cracks Down on Third-Party Ads Websites and mobile-phone apps have consolidated tweets with streams of messages from Facebook, LinkedIn, and other social networks. Twitter is putting an end to that. |
Search Engine Watch April 8, 2010 Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
CRM October 2014 Leonard Klie |
Twitter Updates Its Analytics Offering Tweet Activity Dashboard helps companies see how posts perform. |
Fast Company Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
Search Engine Watch February 23, 2011 Marc Poirier |
Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. |
Fast Company Pavithra Mohan |
Pandora Wants You To Get Intimate With Brands In Exchange For Ad-Free Streaming The online radio platform has introduced Sponsored Listening, a new advertising product that lets listeners trade 15 seconds of "engagement" with a brand for an hour of uninterrupted radio time. |
Fast Company Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
BusinessWeek September 22, 2010 Douglas MacMillan |
Twitter's Redesign Ruffles Some Developers' Feathers Twitter grew partly by relying on outside developers. As its features increase, however, it is competing with some of those developers. |
Fast Company John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
Fast Company David Lumb |
Watch Your Back, Facebook: Twitter's Testing Video Autoplay Too Don't be startled by the cacophony suddenly emanating from your Twitter feed: The company started testing video autoplay yesterday, according to Advertising Age |
PC Magazine April 14, 2010 Lance Ulanoff |
Please Twitter, Don't Kill TweetDeck Organize Twitter with TweetDeck. |
The Motley Fool September 1, 2006 Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
Search Engine Watch June 14, 2010 Greg Habermann |
TubeMogul: Tracking Your Videos Across Multiple Sites The days of only uploading videos to YouTube are now in the past. Here's how to use TubeMogul's online video analytics to quickly and easily measure the success of your campaigns. |
InternetNews March 3, 2010 |
Twitter Surpasses 70,000 Apps Biz Stone, co-founder of the popular microblogging service, notes the growth of the company and the launch of its first developer event. |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
InternetNews March 11, 2011 |
Twitter Aims to Clean Up 'Fractured Landscape' New developer road-map gives thumbs down to third party Twitter clients. |
AFP eWire December 1, 2009 |
Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement. |
CRM February 2013 Judith Aquino |
Product Placement Goes Interactive Shoppable videos enable users to buy products shown in films. |
The Motley Fool August 18, 2005 Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
Fast Company February 2015 McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
InternetNews November 15, 2005 Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace. |
Fast Company Pavithra Mohan |
Facebook Follows Netflix's Lead With Post-Play Videos Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site, sharing ad revenue with publishers. |
The Motley Fool February 21, 2008 Rick Aristotle Munarriz |
Google Is Watching You In the latest evolutionary step in online-marketing domination, Google will now begin canvassing the Web with contextual ads on third-party videos. |
Fast Company Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
CRM October 2014 Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
CRM November 28, 2012 Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
Fast Company Pavithra Mohan |
Twitter Claims Its Audience Is Comparable To Facebook's--And It Might Have A Point Twitter CFO Anthony Noto said that Twitter's reach is actually far greater than user numbers suggest -- potentially even bigger than that of Facebook. Here's why. |
InternetNews August 23, 2007 Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews March 13, 2009 David Needle |
Twitterers Get a New Video Channel Twitmatic provides a real-time stream of videos from Twitter users. |
Information Today December 16, 2014 |
IBM Releases Freemium Version of Watson Analytics IBM rolled out a public beta version of its cloud-based IBM Watson Analytics service. |
Search Engine Watch August 27, 2010 Marty Weintraub |
Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies. |
InternetNews April 15, 2010 |
Twitter Chats Up Developers The micro-blogging phenom hints at what's to come for users and developers looking to build applications using its service. |
InternetNews February 21, 2008 Kenneth Corbin |
Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race. |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
Search Engine Watch February 10, 2010 Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Fast Company Chris Gayomali |
Do You Write Good Tweets? Twitter Opens Its Analytics Dashboard For All Anyone can access Twitter's new analytics dashboard, which you can check out at analytics.twitter.com. |
InternetNews February 2, 2010 |
Twitter Responds to Phishing Attack Twitter's popularity has once again made it the target of the bad guys. |
InternetNews June 1, 2007 Andy Patrizio |
It's Official, Google Buys FeedBurner FeedBurner announced on Friday it had agreed to be acquired by Google. FeedBurner is a privately-held Chicago company that syndicates more than 700,000 bloggers and podcasters. |
Search Engine Watch October 14, 2010 Jason Tabeling |
Why You Should Combine Your PPC & SEO Strategies Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings. |
InternetNews April 2, 2009 Andy Patrizio |
Profit Potential Seen in Updated Twitter Search Users can now search through tweets for relevant keywords, giving users an idea whom to follow and Twitter a chance to monetize its service. |
Fast Company April 2014 Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
InternetNews September 11, 2009 |
Twitter Updates Usage Policy, Still Open to Ads Twitter says it's still considering an ad-based revenue model, but looks to its users to steer the evolution of the service. |
The Motley Fool June 10, 2010 Nathan Alderman |
Google's Bid to Rule Mobile Ads The search giant scoffs at Apple's iAds with its own open framework. |
Search Engine Watch April 29, 2010 Jason Tabeling |
3 Reasons to Spend Money on Branded Terms Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how. |
The Motley Fool November 23, 2009 Tim Beyers |
How Twitter Will Destroy Google Robert Scoble lays out a compelling case for Twitter ads. |
InternetNews December 19, 2003 Pamela Parker |
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets. |
InternetNews November 29, 2007 Kenneth Corbin |
Ads Coming to PDFs Courtesy of Adobe, Yahoo Adobe and Yahoo today announced a new service that will allow marketers to place ads in Adobe's Portable Document Format. |
The Motley Fool March 28, 2011 Anders Bylund |
No Camera? You Can Still Post YouTube Videos! Who needs a camera when there are so many animation tools available for free? Google has a stranglehold on the personal video market and is only gripping it a little tighter today. |
Entrepreneur April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
InternetNews January 31, 2008 David Needle |
Visualize This: With So Much Video, It's Hard Not To Companies look to improve the quality and quantity of movies, clips and other video in general. |