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Phillip Britt |
Mobile-First Strategies Take Hold in Emerging Markets Improving technologies and economies enable marketers to connect with hard-to-reach consumers   |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
BusinessWeek
July 15, 2010
Duane Stanford |
Coke's World Cup Song is a Marketing Winner Wavin' the Flag has boosted sales and light-heartedly tied its brand to things young consumers care about - soccer and pop music. |
CRM
August 26, 2013
Maria Minsker |
Asia-Pacific Mobile Marketing Budget Expected to Get Big Boost A survey finds that one-third of marketers' budgets are expected to rise by 75 percent. The rise is largely due to mobile brands looking to capitalize on what has become an increasingly preferred channel choice for consumers. |
The Motley Fool
June 27, 2011
Eric Bleeker |
Here's What Drives Coca-Cola's International Cash Machine Let's look at where Coca-Cola's sales and earnings come from, and how its sales abroad have changed over time. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
The Motley Fool
December 23, 2009
Tom Winner |
Yum! Will Make Its Move in India Already established in China, Yum! Brands, operator of Pizza Hut, Taco Bell, and KFC, recently outlined its growth plans for India. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
The Motley Fool
July 19, 2011
Matt Koppenheffer |
Coca-Cola's Earnings: Enjoy. Coca-Cola's second-quarter earnings topped analysts' estimates on strong global growth. |
CRM
October 2014
Leonard Klie |
Twitter Updates Its Analytics Offering Tweet Activity Dashboard helps companies see how posts perform. |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
Food Processing
December 2011
Diane Toops |
Toops' Scoops: The Real Thing Turns 125 Two American icons, Coca-Cola and Lady Liberty, celebrate their anniversaries. Back in May, the Coca-Cola Foundation donated $1 million to support the Statue of Liberty-Ellis Island Foundation's Peopling of America Center. |
BusinessWeek
September 16, 2010
Mehul Srivastava |
For India's Consumers, Pepsi Is the Real Thing It entered the market just as Indians were engaging with the West |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
The Motley Fool
May 4, 2009
Ivan Martchev |
India Still Looks Strong Some very smart people are buying Indian equities right now. Here's why you should consider doing the same. |
Search Engine Watch
May 1, 2009
Gregg Stewart |
Should Local Marketers Get Twitterpated? The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
The Motley Fool
February 12, 2010
Mike Pienciak |
Is PepsiCo the Better Play? There are pros and cons to this food and beverage giant. |
The Motley Fool
July 22, 2009
Colleen Paulson |
The Real World KO's Coca-Cola Earnings are hit by currency fluctuations and North American volume declines. |
HBS Working Knowledge
May 31, 2004
Manda Salls |
The Strategic Role of Marketing In the book Marketing as Strategy, London Business School's Nirmalya Kumar argues that marketing must help drive organizational change. |
The Motley Fool
June 13, 2008
Ryan Freund |
Sharing a Coke With Warren Buffett Coca-Cola is a wonderful company at a fair price. Just ask Warren Buffett. |
The Motley Fool
February 21, 2007
Will Frankenhoff |
Coca-Cola FEMSA: Bottling Profits for Investors Add a little pop (soda pop, that is) to your emerging-market portfolio with this Mexican-based beverage giant. |
IEEE Spectrum
April 2013
Paul McFedries |
Let's Talk About Hashtags Twitter continues to spawn new social practices, and new words to talk about them |
The Motley Fool
June 8, 2004
Nathan Parmelee |
Coca-Cola C2: the Real Thing? Coca-Cola's new middle-of-the-road carb beverage is also middle of the road in taste. |
The Motley Fool
October 19, 2010
Selena Maranjian |
7 Companies Building Business by Tweeting Social networking for fun and profit. |
The Motley Fool
October 20, 2010
Matt Koppenheffer |
Coke Is Still King of the World Coca-Cola's third quarter results were fizzier than analysts were expecting. |
The Motley Fool
June 14, 2008
Chuck Saletta |
Why It Really Is Different This Time America's economy is teetering on the bridge of a recession, yet the price of commodities -- oil in particular -- keeps climbing ever higher. That would have been impossible just a few decades ago. |
CRM
November 11, 2011
Judith Aquino |
Brands Cannot Pay Their Way to Greatness Anymore Coca-Cola's marketing head shares tips. |
The Motley Fool
April 27, 2011
Matt Koppenheffer |
What You Really Need to Know About Coke's Quarter Coca-Cola announced first-quarter results. What should long-term investors take away from this report? |
The Motley Fool
February 10, 2011
Matt Koppenheffer |
How Can You Not Love Coca-Cola? The beverage giant announced solid fourth-quarter earnings. |
