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IBM's Tour de Force For MOMA IBM's John Tolva and Stan Litow explain the thinking behind the renovated Museum of Modern Art's new "cinematic" guide technology. |
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IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. |
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May 13, 2014
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IBM Unifies Offerings with ExperienceOne Tie together products for better end-to-end customer engagement. |
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IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies. |
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IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
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Big Data Is Only One Part of the Personalization Equation The IBM Smarter Commerce speakers tout the importance of the customer. |
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November 22, 2004
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Modern Isn't Even The Word For It New York's refurbished Museum of Modern Art boasts futuristic technology to guide and inform visitors. |
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September 2015
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When Customer Experience Is the Ticket What can companies learn from organizations that sell experiences rather than services or products? |
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The 2013 CRM Influential Leaders All of this year's Influential Leaders are at big, multibillion-dollar companies so, naturally, big things are expected of them. And this year they delivered. |
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December 8, 2011
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IBM Plans to Acquire DemandTec The deal expands IBM's cloud-based analytics offerings and beefs up its Smarter Commerce portfolio. |
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MoMA's Discreet Use of Bold Tech The CIO of the New York Museum of Modern Art made sure that technology improved the experience for museum viewers and workers, while at the same time making sure the technology didn't take attention away from the art. |
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IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. |
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Why Customer Experience Is the True King Content and context play essential supporting roles. |
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Is IBM a Buy? While other tech companies -- such as Apple -- take a lot of heat for hoarding cash, IBM leverages its balance sheet better than any other tech company. |
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September 16, 2013 |
IBM Expands Its Digital Marketing Network New cloud offering adds real-time analytics to marketing. |
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IBM Expands Cloud Delivery of Smarter Commerce New solutions and services help businesses respond in real time to shifting customer preferences. |
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A Fresh Look at Diane Arbus A new retrospective featuring an unprecedented number of the troubled photographer's images makes the case for her innovative artistry. |
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August 28, 2013 |
Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors. |
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February 2010
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IBM "Frames" Its Approach to Banks After a year of acquisitions, partnerships and innovation, IBM creates the Banking Industry Framework to serve an industry facing historic challenges. |
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A Big Blue Feeding Frenzy Rapid-fire acquisitions have made software IBM's fastest-growing business. |
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Searching for Big Blue IBM is moving aggressively into the software space. |
