| Similar Articles |
|---|
 |
CRM
October 15, 2013
Sarah Sluis |
DMA2013: Marketers Share How They Embrace Change, Data Taking action on big data findings requires collaboration, top-down support.   |
CRM
October 16, 2013
Sarah Sluis |
DMA 2013: Integrating Marketing and Technology Marketers voice value of big data, challenges of incorporating a 360-degree view. |
CRM
October 13, 2010
Juan Martinez |
Has Direct Marketing Lost Its Sense of Direction? With so many new products and channels, and an intensifying demand to show return on investment, what's approach can ensure that direct marketers remain effective? |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
October 28, 2014
Maria Minsker |
DMA 2014: As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges Brands must use data responsibly and strive to deliver highly personalized experiences. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
CRM
November 16, 2015
Tim Pickard |
Is Silo Mentality Hurting Your Customer Experience? Foster a collaborative mind-set within your company. Your customers will thank you for it. |
Fast Company
September 2008
Robert Levine |
The Success of Kayak.com Steve Hafner has built Kayak into the most popular Web 2.0 travel site. How does it fly as the airline industry suffers? |
CRM
December 1, 2006
Jessica Sebor |
Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing. |
CRM
July 5, 2013
Mitch Rose |
Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
CRM
January 2011
Juan Martinez |
Every Channel Has Its Thorn Marketers seek to tear down channel silos to improve customer data and build better campaigns |
Fast Company
August 2005
Alan Cohen |
Up The Creek The big problem with booking travel online is the gnawing sense that you've left a great deal on the table. Kayak.com tries to allay your worry by searching dozens of travel sites at once. |
CRM
December 11, 2015
Nipul Chokshi |
Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season. |
CRM
August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
