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Wired
February 2006
Brendan I. Koerner |
Geeks in Toyland Lego built a global empire out of little plastic blocks, then conquered the wired world with a robot kit called Mindstorms. So when the time came for an upgrade, they turned to their obsessed fans and rewrote the rules of the innovation game.   |
Job Journal
June 12, 2005
Marty Nemko |
Quick Fix: The Two-Minute Struggle Don't let stumbling blocks turn into roadblocks. |
PC Magazine
November 2, 2005
Neil J. Rubenking |
Lego Factory Lego Factory seems like every kid's dream -- design your own model using the free Lego Digital Designer, then build it in real life. |
BusinessWeek
September 4, 2006
Stephen H. Wildstrom |
Brainier Robots, Brainier Kids? LEGO's robot kit could help spark an early interest in science. |
Fast Company
September 2001
Charles Fishman |
Why Can't Lego Click? The giant Danish toymaker has a history and a reputation that most companies can only dream of. Yet its efforts to change and grow with the times just won't click... |
PC Magazine
September 15, 2006
Lance Ulanoff |
LEGO Mindstorms NXT LEGO Mindstorms NXT is an excellent upgrade to an already worthy robot-building kit. |
IEEE Spectrum
July 2010
David Kushner |
Building the Lego Universe Online Lego tries to construct a new empire with pixels, not plastic |
T.H.E. Journal
November 2007 |
Lego Mindstorms NXT by Lego and National Instruments The Lego Group and education technology developer National Instruments have released an update to the Lego Mindstorms NXT robotics invention system. |
Fast Company
September 2005
Michael A. Prospero |
Brick by Brick: Lego's New Building Blocks If you design it, they'll help you build it. Lego is the latest company to try mass customization. |
PC Magazine
April 4, 2008
John Brandon |
Create Office Building Blocks Building blocks are a convenient and easy way to format pages without having to commit to a template that locks you into a style for all page elements. |
HBS Working Knowledge
April 5, 2004
Susan Young |
Toy Story: Educational Products Paying Off If you're not a kid, the toy industry can be brutal. One bright spot is the educational market. Harvard Business School graduates share their experiences at LEGO, Cranium, and Neurosmith. |
The Motley Fool
October 11, 2004
Rich Duprey |
Let Go My LEGO! The world's fourth-largest toymaker is hit with price-fixing charges. |
Fast Company
February 2015
Jonathan Ringen |
How Lego Became The Apple Of Toys Every September, a group of around 50 Lego employees descends upon Spain's Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a decade's worth of research into the ways children play. |
The Motley Fool
January 23, 2004
Rich Smith |
Lego Adrift in Space Danish toy maker Lego needs to get back to basics if it is to return to profitability. |
