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CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.   |
CRM
October 2014
Woody Driggs |
How to Grow Customer Trust Align actions with purpose to transform your business. |
CRM
August 2012
Judith Aquino |
Uncovering the Hidden Wealth of Your Customers In his new book, The Hidden Wealth of Customers, Bill Lee, president of the Customer Strategy Group, explains how organizations can maximize their "return on relationship" with their "rock star" customers. |
CRM
March 2013
Jim Dickie |
How Marketers Use Social CRM Getting noticed in today's world is a challenge. Building leads and communities are the most popular trends. |
Fast Company
May 1, 2007
Bill Breen |
Who Do You Love? Authenticity is the benchmark against which all brands are now judged. |
CRM
January 23, 2013
Judith Aquino |
NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems. |
CRM
March 2011
Marshall Lager |
The Jobs, They Are A-Changin' Social CRM technology requires learning new skills |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
CRM
November 2009
Clara Shih |
Facebook Is the Future of CRM Only social media can put the customer back into CRM. |
CRM
August 2012
Leonard Klie |
CRM Comes to Campus at a Frantic Pace Colleges and universities are starting to use CRM solutions to manage relationships with students at every stage. |
CRM
February 2014
Leonard Klie |
Law Firms Make the Case for CRM Sixty-three percent of firms plan additional investments in 2014, LexisNexis research finds. |
The Motley Fool
March 7, 2006
Rick Aristotle Munarriz |
Krispy Kreme Gets Krafty It's time to make the doughnuts for a former Kraft executive who takes over the troubled Krispy Kreme chain. Investors, take note. |
CRM
December 2012
Esteban Kolsky |
What's in a Name? Debating the future of social CRM. |
CRM
January 2012
Donna Fluss |
Redefining CRM It's time to say good-bye to the old definition of CRM -- it is no longer viable as a leading business or even systems strategy. |
CRM
August 2012
David Myron |
Where Are CRM Investments Going? The CRM industry is continuing its climb. Various factors are contributing to this growth, such as investments in social, mobile, and analytical applications. The biggest investments, however, are still in software as a service. |
CRM
December 2013
Esteban Kolsky |
The Digital Transformation of CRM When the world is changing, businesses must do the same. |
BusinessWeek
September 27, 2004
Robert Barker |
Why Krispy Kreme is Worth a Bite Don't expect the donut maker to regain its status as a cult stock. And the stock presents some glaring risks. Even so, the shares have room to rise. |
CRM
July 2010
J. David Lashar |
The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment. |
The Motley Fool
May 24, 2011
Sean Williams |
Are Krispy Kreme's Earnings Full of Filling? With little earnings substance and input prices remaining a formidable obstacle in the near future, it appears investors are perfectly happy investing in Kreme filling instead of sustainable results. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
The Motley Fool
May 7, 2004
Alyce Lomax |
Krispy Kreme: Deep Fried? Has it finally happened? Has the low-carb trend, which has plagued many a food company, finally hit Krispy Kreme Doughnuts? For the first time ever, the doughnut purveyor issued a profit warning today, pushing its stock price down nearly 25% in recent trading. |
CRM
August 22, 2014
Chuck Ganapathi |
A Back-to-Basics Guide to CRM Adoption When we realize that CRM systems have been optimized for the company and not for the end users, we can change our approach to create a mutually beneficial process and outcome. |
CRM
July 2003
Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM
January 2012 |
New Tools Require a New Mindset Which new technologies will have the biggest impact on marketers in 2012? |
Fast Company
October 2004
Fast Company |
Chatter Read about what some CEO's have to say about the low carb fad. |
CRM
August 2, 2004
Emmy Favilla |
Required Reading: Getting Back to Relationship Basics Author Pamela Danziger presents evidence that consumers will construct more meaningful relationships with suppliers and retailers. |
CRM
May 2003
Frederick Newell |
Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt. |
CRM
April 2012
Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM
September 19, 2014
Bryan Collins |
The Zen of a Connected Business Six benefits of integrating CRM and enterprise resource planning. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
