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Food Processing
August 2010
Kate Bertrand Connolly |
Packaging Performs in the Marketing Mix Promotional campaigns use packaging to deepen the consumer/brand relationship -- even on the web.   |
The Motley Fool
August 30, 2005
Rick Aristotle Munarriz |
Pepsi's Got Game Its latest Mountain Dew promotion perfectly targets its core audience. |
Food Processing
February 2007
Kate Bertrand Connolly |
Packaging gets psyched How some food marketers use emotional triggers and sensory cues in packaging design to attract buyers and to create a bond with the brand. |
Food Processing
June 2011
Dave Fusaro |
Institute of Packaging Professionals Announces AmeriStar Package Awards 32 packages including 13 food & beverage containers, honored in packaging competition. |
Food Processing
March 2009
Kate Bertrand Connolly |
Innovative Food Packaging Catches the Eye -- and More Innovative package design, particularly structural design, is driving development of food packaging that attracts consumer attention at retail and delivers more functionality than ever. |
Food Processing
August 2012
Kate Bertrand Connolly |
Private Label Packaging Steps Out Store-wide private label lines and premium-tier store brands dress up to compete with the nationals. |
Food Processing
November 2007
Kate Bertrand Connolly |
Got milk ... packaging? Lessons can be learned from dairy processors that are designing packages to attract kids, boost brands and deliver convenience. |
Food Processing
October 2012
Kate Bertrand Connolly |
Gourmet Packages Team Substance With Style Packaging that looks great and performs well is the name of the foodie game. |
Food Processing
June 2009 |
Packaging from Major Snack Brands Gets a New Purpose Pepsico's Frito-Lay and TerraCycle partner to start chip bag brigades to upcycle used packaging. |
Food Processing
August 2013
Kate Bertrand Connolly |
Private Label Packaging Playing an Essential Role in Retailer Brand Strategies Manufacturers and retailers are partnering to create innovative ideas that have a big impact. |
Fast Company
January 9, 2012
Jason Feifer |
Forget QR Codes: Pongr Easily Turns Your Photos Into Brand Rewards When brands ask consumers to snap a product photo and text or email it in, Pongr recognizes the image and replies. Is that really better than QR codes? We asked its president. |
Food Processing
October 2009 |
Equipment Round Up: Packaging Materials Protect foods from oxygen and lower your carbon footprint with these new food packaging options. |
The Motley Fool
May 25, 2005
Steven Mallas |
PepsiCo and Microsoft in the Game Microsoft enlists PepsiCo to sell its Xbox 360 console. |
Food Processing
November 2009
Kate Bertrand Connolly |
Active Packaging Solution: Where the Action Is The trends toward natural and organic foods and products featuring oxygen-sensitive unsaturated fats fuel the development of active packaging solutions in flexible and rigid formats. |
Search Engine Watch
April 26, 2011
Angie Schottmuller |
Top 14 Things Marketers Need to Know About QR Codes A comprehensive guide to jumpstart a 2D barcode marketing campaign -- code types, tools, best practices, and more. |
Food Processing
November 2006
Kate Bertrand Connolly |
The convenience quotient New innovations provide single-serve solutions for products ranging from vegetables to wine. |
Food Engineering
August 1, 2005
Kathryn Martin |
Food Packaging Materials & Containers Aluminum bottles spark beer sales... Labatt, Canada first with DuPont's insulating label... Carrying case adds feminine appeal to ready-to-drink cocktails... Stand-up pouch protects chocolate covered berries... Reclosable rigid packaging for sliced cheeses, luncheon meats... etc. |
Food Processing
July 2007
Kate Bertrand Connolly |
Meat Packaging Aims to Please New packaging techniques for meat and poultry take consumer desires - and fears - seriously. |
Food Processing
September 2006
Kate Bertrand |
The perfect demographic Demographic segmentation is becoming a more common packaging strategy as food companies develop line extensions to appeal to every conceivable sliver of the population. |
Food Processing
January 2012
Kate Bertrand Connolly |
New Ways to Green Your Food and Beverage Packaging Food processors look to compostability, recyclability and lightweighting to make their packages ever greener. |
Food Processing
December 2005 |
For the Floor: Packaging Materials This roundup of packaging materials will help processors meet consumers' expectations. |
Food Processing
August 2007 |
Equipment Round-Up: Packaging materials August's equipment round-up features packaging materials, including a vacuum barrier shrink bag, colored aluminum cans, polymer additives, and clear aseptic packaging. |
Food Processing
September 2007
Kate Bertrand Connolly |
Move to earth-friendly packaging A new generation of packaging materials makes it difficult not to go green. |
Search Engine Watch
March 3, 2011
Jason Cormier |
Separating Trend from Fad with QR Codes in Social Media A common challenge in the world of social media marketing is separating trends from fads. Today, I'm proclaiming "trend" regarding the use of Quick Response (QR) codes for social media. |
Food Processing
September 2013
Kate Bertrand Connolly |
Metal Package Design Increasing in Popularity Cans, tins and even aluminum bottles are tackling new challenges in brand-building and functionality. |
Food Processing
February 2006
Kate Bertrand |
Improve security through packaging Emerging technologies can help create a package that safeguards products from tampering and protects your brand from counterfeiting. |
Food Engineering
October 3, 2007
Kevin T. Higgins |
Organic Suppliers, Wal-Mart Lead Sustainable Packaging Front The options are increasing, and organic suppliers are interested. |
Food Processing
July 2006
Kate Bertrand |
Packaging: The look says gourmet Gourmet and luxury consumables continue to gain a strong foothold in the consumer packaged goods arena, and that's creating some interesting packaging challenges. |
Food Processing
October 2006 |
Perfecting the plastic package The 19th annual DuPont Awards find innovation the world over. Here's a look at this year's winners. |
Food Processing
June 2007 |
Food Biz Kids: A spicier ranch, but not much buffalo A panel of eighth-graders discuss the latest flavor installment of Frito Lay's Blazin' Buffalo & Ranch Doritos. |
Food Processing
October 2007 |
The year's best glass packages Winners of the Glass Packaging Institute's 2007 Clear Choice Awards. |
Information Today
February 4, 2014
Brandi Scardilli |
Making the Most of QR Codes QR codes have moved beyond advertising -- here are some current uses for the technology. |
Food Processing
November 2010 |
DuPont Awards for Packaging Innovation For 22 years, the polymer company has honored the best in new packages. |
Food Processing
November 2012
Kate Bertrand Connolly |
Box-Free Cereal Packaging Yields Green Payoffs Food processors find less packaging good for the environment and delivers business benefits by reducing packaging costs. |
