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CRM August 21, 2013 Maria Minsker	Why Your Social CRM Is Failing Roughly 50 percent of companies are unsuccessful at social CRM.
HBS Working Knowledge February 22, 2010 William George	Tragedy at Toyota: How Not to Lead in Crisis This is not a crisis of faulty brakes and accelerators, but a leadership crisis. Toyota needs a credible leader with a strong, cohesive plan. Here are seven recommendations for Akio Toyoda to get his company back on track.
Popular Mechanics January 22, 2010 David Kiley	Toyota Tackles Sudden Acceleration With New Recall The Japanese automaker announced a recall of 2.3 million Toyota vehicles on Jan. 21, admitting to a problem with accelerator pedals it sourced dating back to 2005 from Indiana-based supplier CTS Automotive Products.
BusinessWeek February 3, 2010 David Welch	Toyota's Recalls: A Tough Road Back Why Toyota may take years to win back the confidence of car buyers, assuming the flurry of recalls is over.
The Motley Fool February 12, 2010 Tom Jacobs	Is Toyota on Sale? Recalls have punished the automaker's stock. Does that make it a buy?
The Motley Fool February 9, 2010 John Rosevear	Toyota's Problems: 8.5 Million and Counting At least Toyota is owning up to its Prius recall in semiprompt fashion.
The Motley Fool May 6, 2010 Brian Orelli	Johnson & Johnson, What Have You Done? We're not sure, but Congress wants to find out. The House Committee on Oversight and Government Reform launched an investigation yesterday into the recall JNJ announced last week.
BusinessWeek February 18, 2010 Green & Fisk	Did Toyota Sway Traffic Safety Regulators? The Japanese automaker fended off four U.S. auto defect probes dating back to 2004 with the help of two ex-regulators on its payroll.
The Motley Fool February 4, 2010 John Rosevear	Like Its Cars, Toyota's Woes Aren't Stopping The problems with the Prius's brakes are just the tip of a nasty iceberg.
The Motley Fool October 22, 2010 John Rosevear	Huge Toyota Recall? No Big Deal. As recalls go, this most recent one of Toyota's is a mixed bag.
The Motley Fool February 1, 2010 Selena Maranjian	Are Toyota's Troubles an Opportunity? A massive recall of Toyota's most popular models has left a nasty dent in its share price, reputation, and bottom line, which may present a tantalizing opportunity for investors.
Popular Mechanics February 9, 2010 James B. Meigs	Target Toyota: Why the Recall Backlash Is Overblown In the midst of three major recalls, Toyota has been hammered by daily newspaper and TV pieces suggesting it has been slow to address safety problems.
The Motley Fool February 17, 2010 John Rosevear	Toyota: It's Getting Even Worse There's no end in sight to the automaker's troubles.
The Motley Fool July 14, 2010 John Rosevear	Toyota Blames the Victims Did they really just blame their customers for all those accidents?
The Motley Fool February 3, 2010 John Rosevear	Toyota: The New Japanese Word for "Toast"? The company that could do no wrong is suddenly in big trouble.
BusinessWeek April 8, 2010 Richard Tedlow	Toyota Was in Denial. How About You? A failure to deal with obvious problems was Toyota's biggest problem. But instead of just shaking your head, take a look at your own company.
Popular Mechanics March 1, 2010 David Kiley	What's Next for Toyota: Your Top Recall Questions, Answered Questions still linger, notably, what will be the ultimate consequence of Toyota's nightmare episode.
The Motley Fool February 25, 2010 John Rosevear	What Really Happened to Toyota How the company got here, and how it can come back.
IndustryWeek September 14, 2011	Are You Prepared for a Product Recall? Experts urge manufacturers to be proactive as costs, scrutiny of recalls continue to escalate.
The Motley Fool October 21, 2010 Rich Smith	Picture of the Day: Toyota -- Moving Backward Citing a range of problems newly discovered -- problems with fuel pumps, problems with the brake fluid -- Toyota this morning announced it must recall 740,000 Lexus, Avalon, and Highlander models in the U.S.
The Motley Fool April 5, 2011 Tim Beyers	Southwest Airlines Will Still Beat the Market But earning outsized returns may take longer than expected.
The Motley Fool April 20, 2010 John Rosevear	Toyota's Shameful Wrist-Slap So much for facing the consequences.
CRM May 6, 2011 Alex Cohen	Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list
The Motley Fool January 29, 2010 Tim Beyers	Toyota's Troubles Are Just Beginning A recall could force a reevaluation of the entire business.
BusinessWeek February 11, 2010 David Welch et al.	How Detroit Can Gain from Toyota's Recalls GM and Ford have an opportunity to steal buyers from a bloodied Toyota. The trick is not to seem predatory.
CIO September 29, 2014 Kim S. Nash	How Social Media Can Influence High-Stakes Business Decisions Social media is more than just amassing likes. Companies are using advanced social techniques to rehabilitate corporate reputations, uncover ideas for breakthrough products, and figure out what competitors are up to.
Popular Mechanics March 10, 2010 Gregory Anderson	Driving Hazards More Dangerous Than Unintended Acceleration Accidents caused by unintended acceleration are tragic, but texting or talking on the phone while driving is far more likely to kill you. Here is a breakdown of the main offenders, by the numbers.
The Motley Fool October 14, 2005 Nathan Parmelee	Your Prius Needs a Reboot Toyota recalls its popular hybrid to fix software bugs. For investors, the recall really isn't a big deal.
The Motley Fool February 28, 2011 Brian Orelli	Johnson & Johnson Parties Like It's 1982 The big pharma announced that it was recalling 667,632 packages of Sudafed tablets because the instructions contained a typo.
CRM November 2011 David Myron	Build Your Brand Through Exceptional Customer Experiences Any interaction customers have with your company is a reflection of your brand.
BusinessWeek March 11, 2010 Alan Ohnsman et al.	The Humbling of Toyota A combination of high-speed global growth and ambitious cost cuts led to the quality lapses that have tarnished the once-mighty brand. How it all went wrong.
The Motley Fool May 23, 2011 Rick Aristotle Munarriz	Toyota and salesforce: Say Hello to My Little Friend Toyota and salesforce.com team up to make driving more social.
The Motley Fool April 15, 2010 John Rosevear	The Toyota Train Wreck Continues Shareholders should focus on the boardroom, not the headlines.
Popular Mechanics January 27, 2010 Larry Webster	Toyota Halts Production to Tackle Sticky Gas Pedals Toyota added to an already swollen recent recall list with another monstrous 2.3-million vehicle callback. Now the company will stop producing affected vehicles as it searches for a remedy.
The Motley Fool June 1, 2006 Tim Beyers	Prius Steers Toyota Wrong? Investors, the auto maker issues a voluntary recall of nearly a million Prius hybrids. Naturally, investors took to that news like a pig to a bubble bath, sending the stock lower by a little more than 2% as of Tuesday's close. But the shares have since rallied.
BusinessWeek February 18, 2010	U.S. Regulators Hired by Toyota Have Helped Deflect Past U.S. Car Safety Probes Court and government documents show that Christopher Tinto, Toyota's vice-president for regulatory affairs, and Christopher Santucci, who works for him, affected NHTSA investigations into alleged acceleration problems involving Toyota cars and pickups. Here's an overview.
The Motley Fool May 19, 2011 Shubh Datta	Toyota: Uncertainty Looms Ahead Toyota saw a decline in its profits by a whopping 77% in its last fiscal quarter.
The Motley Fool March 15, 2011 Shubh Datta	Japanese Carmakers Feel the Heat Post-Quake What automakers can expect in the aftermath of Japan's disaster.
BusinessWeek February 11, 2010 Patrick Lencioni	The Power of Saying 'We Blew It' New ads for Domino's Pizza display unusual corporate vulnerability - and the surprising effectiveness of talking straight.
The Motley Fool November 12, 2010 John Rosevear	Hey Toyota, Where'd That Profit Come From? Sales down, profits up. Smoke and mirrors? Or something else?
The Motley Fool June 21, 2010 Brian Richards	How Toyota Can Get Back on Track A new ad campaign is exactly what Toyota needs.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool July 9, 2010 Brian Orelli	Hey, Johnson & Johnson: Eight Is Enough If Johnson & Johnson can't overcome the negative image from recalls quickly, consumers will head to competing brand-name drugs or just grab generic versions of Johnson & Johnson's products.
IndustryWeek August 18, 2010 Ebert & Natarajan	Rebalancing Quality Priorities Many companies are susceptible to costly quality issues, as the recent Toyota crisis demonstrated. To reenergize their quality focus, companies should manage quality as a customer experience, address quality issues with sophisticated risk management approaches
Entrepreneur January 2009 Gwen Moran	Best and Worst Marketing Ideas . . . Ever Take a cue from these 13 killer marketing campaigns -- and 5 flops.
The Motley Fool February 24, 2010 Stephen Mauzy	For Toyota, This, Too, Shall Pass Toyota's imbroglio will be minor in the grand scheme of things.
The Motley Fool April 8, 2010 John Rosevear	Toyota's Getting That Nixon Look What's worse than a cover-up about product safety? Having Congress investigate it.
BusinessWeek January 22, 2007 Ian Rowley	Even Toyota Isn't Perfect A raft of recalls lately has Toyota scrambling to safeguard its reputation for quality.
The Motley Fool April 30, 2010 John Rosevear	This Week in Autos It was a week in which Ford reported another great quarter, General Motors continued to get skewered for its claim to have "paid back" the U.S. taxpayers, and Toyota found yet another variation on the recall tune.
CRM June 2012 Kelly Liyakasa	Transforming into a Social CRM Enterprise Being successful at social media often requires organizational change management. Here are some tips to follow.