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The Motley Fool December 19, 2011 Isaac Pino	Can This Stock Turn the Corner? Thanks to a lead on the competition, Zipcar will gain traction in 2012.
The Motley Fool September 16, 2011 Molly McCluskey	What Happens When These Companies Collide? Ford has partnered with Zipcar on college campuses nationwide, making it the first car manufacturer to tackle the ownership-eroding threat of car-sharing companies head-on.
The Motley Fool October 7, 2011 John Maxfield	An Up-and-Coming Company Poised for Dramatic Growth Zipcar could hypothetically turn a $6,975 investment into $1 million.
The Motley Fool April 15, 2011 Travis Hoium	Zipcar Sizzles in IPO Zipcar shot higher yesterday, but is this business built to last?
The Motley Fool September 1, 2011 Rick Aristotle Munarriz	Zipcar Is Ford Tough The automaker and leading car-sharing service team up in a win-win deal.
The Motley Fool October 27, 2011 David Meier	Zipcar Is Poised for Explosive Performance. I'm Buying. Performance at the leading car-sharing company is ready to explode.
The Motley Fool August 29, 2011 Brian Stoffel	I'm Buying This Stock for My Roth IRA This Week Zipcar is changing our relationship to cars.
The Motley Fool October 27, 2011 John Reeves	How to Think About Growth Stocks Advisor Dave Meier talks about his favorite questions to ask about stocks and about Zipcar.
The Motley Fool December 16, 2011 David Meier	3 Portfolio Moves to Make for 2012 Fearful investors bring opportunities for the brave. Think of Zipcar as the Netflix of automobiles.
The Motley Fool September 23, 2011 Brian Stoffel	5 Super-Cheap Growth Stocks All five of these companies are significantly cheaper today than they have been at any point in the recent past: Zipcar... Travelzoo... Netflix... Solazyme... Ancestry.com...
The Motley Fool January 10, 2012 Patrick Martin	I Will Not Touch That Hot IPO in 2012 Let's revisit my biggest investing mistakes of 2011.
The Motley Fool June 2, 2011 Rick Aristotle Munarriz	Zipcar's in a Fender-Bender Zipcar gets knocked for its damage policy.
The Motley Fool August 2, 2006 Alyce Lomax	Coke Rocks Out Through a new agreement, Coke will offer codes for 70 million free iTunes songs to thirsty European music fans. Although Coke's brand is strong, its growth and stock price over the last several years haven't exactly impressed many investors.
BusinessWeek December 20, 2004 Dean Foust	Gone Flat Former Coca-Cola Co. executive E. Neville Isdell returned to the helm at the beleaguered soda giant brimming with confidence. All it took was a tour of Coke's operations in 16 key markets for him to see a different reality: Coca-Cola was a troubled company.
The Motley Fool February 2, 2009 Rich Smith	The Day the Brand Name Died When killing off tainted brand names, better late than never.
The Motley Fool August 4, 2011 Rick Aristotle Munarriz	Zipcar's Flooring It Zipcar blows past the pros and raises its guidance.
The Motley Fool October 27, 2004 Brian Gorman	Coke's Misspent Energy The company needs to focus on its core brand rather than launching new products.
The Motley Fool February 28, 2007 Tim Beyers	Fool on the Street: Chilling With Coke Let's hope they like sugar water in Japan. If so, Coke investors could reap big rewards in the long term.
BusinessWeek March 1, 2004 Foust & Grow	Coke: Wooing The TiVo Generation The cola giant's quest for brand loyalty is leading it away from 30-second TV spots. Coke is luring young buyers with lounge areas promoting their products.
The Motley Fool September 23, 2011 Robert Eberhard	1 Refreshing Stock That Has What This Fool Wants Coca-Cola looks like it will continue to dominate the soda industry.
The Motley Fool April 29, 2011 Jordan DiPietro	Should You Buy and Hold Coca-Cola? Does this company have the traits of a good retirement stock? Coke has a beta of 0.5, which is pretty low. Generally speaking, I like to see a beta below 1.2 for retirees. In this case, Coke fits the bill.
The Motley Fool July 15, 2004 Rich Duprey	Coke's New "New Coke" Coke's more expensive C2 bubbles up just as the low-carb frenzy starts to wane. It's looking to boost its flat stock price, which has been stuck at about $50 a share since the beginning of the year.
The Motley Fool April 27, 2011 Matt Koppenheffer	What You Really Need to Know About Coke's Quarter Coca-Cola announced first-quarter results. What should long-term investors take away from this report?
The Motley Fool November 7, 2005 Alyce Lomax	No More Plain Vanilla for Coke In the soda wars, it appears that novelty is going to be the name of the game. Spinning new flavors or formulas into the mix is not always successful, however.
The Motley Fool February 9, 2005 Steven Mallas	Diet Coke's Makeover Will the new Diet Coke help grow case volume?
BusinessWeek May 17, 2004 Dean Foust	Things Go Better With...Juice The Coca-Cola Co. has made "great strides" with soda extensions such as Vanilla Coke and Diet Coke with Lemon, but they could do with more innovation on the noncarbonated juice and water side.
The Motley Fool April 21, 2006 Steven Mallas	Coca-Cola's Cash Challenge Coke may have experienced a decline in cash flow, but it's still a great business. But is it still a great investment?
The Motley Fool January 5, 2010 Rick Steier	Is Coke Still Teaching the World to Sing? Or has the venerable brand finally run out of room to grow?
The Motley Fool April 26, 2011 Alyce Lomax	A Wary Watch on a Revved-Up Stock Ignore the post-IPO frenzy and put the emergency brakes on Zipcar.
The Motley Fool July 18, 2008 Alyce Lomax	I Can't Afford My Coke Habit Coke, you're killing me!
The Motley Fool February 10, 2011 Matt Koppenheffer	How Can You Not Love Coca-Cola? The beverage giant announced solid fourth-quarter earnings.
The Motley Fool June 8, 2007 Tim Beyers	Coke Is Virtually It Coca-Cola announced plans for a new social network based on Sprite, its signature drink for teens. Will Coke succeed in creating a virtual hangout for on-the-go data junkies? Investors, take note.
The Motley Fool August 9, 2011 John Grgurich	1 Stock Knocking Out the Competition Have a Coke and smile. Because if you're a Coca-Cola investor, there's every reason to.
The Motley Fool December 1, 2011 Rick Aristotle Munarriz	What Was Coca-Cola Thinking? The only reason the Atlanta icon is actually abandoning the campaign -- is that too many consumers are confusing the new holiday white cans with the silver Diet Coke cans.
The Motley Fool October 19, 2011 Matt Koppenheffer	Did Coca-Cola Just Disappoint? Coca-Cola's stock slumped on third-quarter earnings, but is that reason for shareholders to jump ship?
The Motley Fool July 20, 2011 Brian Stoffel	Only a Crazy Person Would Buy These Stocks! Sometimes, taking a different approach can yield surprising results, as with these stocks: Qihoo 360... Country Style Cooking... Netflix... MAKO... Zipcar...
The Motley Fool April 26, 2011 Chris Hill	Why Netflix Has Us Seeing Red Listen up! We have things to say about Netflix, Ford, and Coca Cola.
The Motley Fool August 26, 2004 Steven Mallas	Coca-Cola KO'd by Quiznos The sandwich shop chain Quiznos decides to replace Coca-Cola with Pepsi.
The Motley Fool June 12, 2006 Rich Smith	Coke Is an Idiot Free marketing? No, thanks. Investors, Coke shouldn't be giving Mentos the cold shoulder here. Coke should be partnering with Perfetti to turn Mentos-fueled Diet Coke geysers into The Fad of the Summer of '06.
PC Magazine February 17, 2004 Brad Grimes	Leave the Driving To Zipcar With the help of the internet and wireless technology, car sharing revs up in urban areas.
The Motley Fool August 24, 2006 Rick Aristotle Munarriz	Dueling Fools: Coca-Cola Bear Investors, the cola company is too big to grow into its share price.
The Motley Fool June 30, 2010 Jim Royal	Coke Teaches the World Cup to Sing If Coca-Cola knows how to do anything, it's marketing, and as World Cup fever sweeps the world, the company's showing that it knows how to keep everyone cool.
The Motley Fool August 24, 2011 Brian Stoffel	5 Stocks for the Greedy Investor's Watchlist These high fliers have been grounded, and you should think about jumping on.
The Motley Fool June 14, 2007 Steven Mallas	Stocks for Dad: Coca-Cola For those looking for an investment idea for Dad, look no further than the world's most celebrated soft drink: Coca-Cola.
The Motley Fool December 30, 2010 Roger Friedman	Revealing the Most-Watched Player in Food and Beverages Looking at the aggregate data, we can see that Coca-Cola is the runaway leader in terms of watch interest.
The Motley Fool February 17, 2005 W.D. Crotty	Coke's a Value Stock Coca-Cola management expresses disappointment, but signs point to fizzier times ahead. With improving margins, and with Coke selling for 20.3 times free cash flow to enterprise value (vs. 27.3 times for Pepsi), the stock is still value-priced.
The Motley Fool May 12, 2011 Rick Aristotle Munarriz	Zipcar Is a Dangerous Driver Zipcar posts strong top-line growth in its first public quarter.
The Motley Fool February 17, 2009 Rich Smith	Coke vs. Pepsi? Both Are Long-Term Losers While these stocks are fine in moderation, you shouldn't binge on either.
The Motley Fool May 3, 2007 Nathan Parmelee	Quick Take: Pleasantly Surprised by Diet Coke Plus The soft-drink maker may have a new hit on its hands.
The Motley Fool April 21, 2004 Steven Mallas	Coke Pours a Strong One Coca-Cola reports some lively earnings that investors will find refreshing. Still, there is work to be done.