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HBS Working Knowledge
July 21, 2008
Sean Silverthorne
Solving the Market Resources Allocation Puzzle Harvard Business School professors offer a way for managers to conceptualize the most effective approach for deciding between the myriad marketing options at their disposal. mark for My Articles similar articles
HBS Working Knowledge
November 1, 2004
Manda Salls
Bypass Marketing: Are Docs Influenced? Does direct-to-consumer advertising inform or persuade consumers about prescription drugs? Do physicians prescribe brands based on their patients' requests? Two Harvard professors discuss their study, which recently investigated these questions. mark for My Articles similar articles
Managed Care
March 2005
Martin Sipkoff
Direct-to-Consumer Ads Garner Mixed Outcomes DTC advertising's reputation as a bully may be largely overstated. There's little evidence that sales of specific drugs increase, and there may be some benefit. mark for My Articles similar articles
The Motley Fool
June 16, 2005
Stephen D. Simpson
Media Drug Withdrawal? Are pharmaceutical companies turning away from mass marketing through TV? mark for My Articles similar articles
Managed Care
February 2007
MargaretAnn Cross
How Much Trouble Does Health Care Marketing Cause? Whether for drugs, imaging, surgery, or emergency services, direct-to-consumer advertising sparks lively debate. mark for My Articles similar articles