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The Motley Fool July 15, 2010 John Reeves	The Incredible Event That Turned Around Starbucks Howard Schultz says that it was his decision to take 10,000 store managers to a conference in New Orleans that made the difference.
The Motley Fool January 8, 2008 Alyce Lomax	Starbucks' Star Is Back Chairman and Starbucks luminary Howard Schultz has decided to resume his role as chief executive officer, a position he hasn't held in seven years.
The Motley Fool April 4, 2011 John Reeves	Making Starbucks Great Again CEO Howard Schultz writes a new book, Onward.
The Motley Fool May 10, 2004 D. Gardner & T. Gardner	Starbucks' Steady Game Think Starbucks has reached saturation? Think again, says Chairman Howard Schultz.
The Motley Fool February 26, 2007 Tim Beyers	Has Starbucks Lost Its Soul? The coffee king's former CEO says it has. Schultz is the spiritual leader of Starbucks. If he thinks the stores are losing their soul, they probably are.
HBS Working Knowledge August 25, 2014 Julia Hanna	Starbucks Reinvented Nancy Koehn's new case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence."
The Motley Fool May 12, 2004 D. Gardner & T. Gardner	Starbucks: Wooing America The coffee purveyor is working hard to win over non-coffee drinkers.
BusinessWeek August 6, 2009 Susan Berfield	Starbucks: Howard Schultz vs. Howard Schultz Starbucks' iconoclastic founder has gone through a reeducation in the rigors of running a more typical company.
The Motley Fool July 28, 2008 Alyce Lomax	Starbucks' Sandwiches Stay The java giant's breakfast sandwiches will keep their place on the menu.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	What Now, Starbucks? The return of Howard Schultz leads to more questions than answers.
The Motley Fool January 23, 2009 Alyce Lomax	Starbucks Misses a Chance to Shine Starbucks is reining in compensation for founder and CEO Howard Schultz and several top managers. That's a step in the right direction given the company's lagging performance lately, but is it really enough? It's been an awful year, folks.
Fast Company Pavithra Mohan	Starbucks Killed The Salon, And CEO Howard Schultz Can't Bring It Back Those who rely on Starbucks for their early-morning caffeine infusion aren't expecting a barista to do much more than take their orders and make small talk about the weather.
The Motley Fool January 11, 2008 Morgan Housel	When Companies Flounder, Bring Back the Founder Starbucks founder Howard Schultz joins Michael Dell at Dell, Steve Jobs at Apple, and Charles Schwab at Charles Schwab as leaders who've regained the reins of the businesses they built.
The Motley Fool September 24, 2008 Graham & Lomax	Fool Blog: Can Starbucks Be Saved? The java giant hits black and bitter times.
The Motley Fool April 24, 2008 Alyce Lomax	More Grounds for Pessimism at Starbucks The coffee giant may have better days ahead, but the latest news might leave investors jittery.
The Motley Fool June 9, 2010 Alyce Lomax	Weekly Walk of Fame: Starbucks Despite difficult times, CEO Howard Schultz made a healthy effort for workers.
CRM January 14, 2013 Judith Aquino	60 Minutes with The Container Store, Starbucks, and Whole Foods CEOs Leaders weigh in on the economy, government.
The Motley Fool May 14, 2004 D. Gardner & T. Gardner	Starbucks on the Fly Starbucks' chairman lets loose with The Motley Fool's "Buy, Sell, or Hold" game giving his option on certain events going on in the business world.
The Motley Fool October 13, 2004 Alyce Lomax	One Starbucks Star Moves On Starbucks' CEO Orin Smith will retire in March. Should investors worry?
The Motley Fool July 7, 2008 Rick Aristotle Munarriz	Stop Sticking Up for Starbucks Can Starbucks innovate in time? And how quickly will the market copy what works then?
The Motley Fool April 1, 2004 Alyce Lomax	Starbucks' Sustained Growth Forget "unsustainable." March same-store sales still sparkle.
The Motley Fool January 31, 2008 Alyce Lomax	Starbucks Stinks? Starbucks first-quarter earnings were lukewarm at best. Releasing lukewarm net income growth of 2% and 1% same-store sales, the numbers weren't even close to what long-time fans are used to seeing.
The Motley Fool June 9, 2010 Adrian Rush	Will Starbucks Score a Goal? Just last week, a new Starbucks store opened on the floor of the New York Stock Exchange, and now the company is selling its java in South Africa -- just in time for the World Cup.
The Motley Fool January 14, 2008 Todd Wenning	Worst Stock for 2008: Starbucks This analyst thinks that Starbucks will be the worst stock of 2008. Despite the return of its founder, he feels that improvement will take time.
The Motley Fool April 2, 2008 Joe Magyer	Stock Madness Final 4: Starbucks Which company will win the Stock Madness championship? Starbucks and Apple pair off in this match.
The Motley Fool August 28, 2008 Alyce Lomax	Saving Starbucks, One Cup at a Time Are things looking up for the coffee giant and its shareholders?
The Motley Fool February 2, 2010 Alyce Lomax	CEOs Cash In at Your Expense At Starbucks, "business as usual" seems to make an unwelcome return.
The Motley Fool March 21, 2007 Tim Beyers	Starbucks vs. Apple: Starbucks In honor of the annual NCAA College Basketball Tournament, a.k.a. March Madness -- here is "Stock Madness 2007." Investors, a good team is tough to beat.
The Motley Fool February 7, 2005 David Gardner	Starbucks' Success Recently, Starbucks' CEO designate, Jim Donald, talked about the company's prospects. This is the first of five parts.
The Motley Fool March 27, 2008 Joe Magyer	Stock Madness Elite 8: Starbucks Starbucks is a company with an iconic brand, a beaten-down share price, and the makings for a strong second wind.
The Motley Fool March 20, 2008 Alyce Lomax	A Dramatic Return for Starbucks? Starbucks' announces a return to its roots (or, more specifically, grounds).
CIO January 25, 2008 Thomas Wailgum	How IT Systems Can Help Starbucks Fix Itself Too much growth and an executive shake-up bring a new IT chief. But just what can CIO Chris Bruzzo do to keep Starbucks from going stale? A Retail Systems Research analyst has a couple of good ideas.
Fast Company Jul/Aug 2015 Austin Carr	The Inside Story of Starbucks's Race Together Campaign, No Foam Starbucks made waves with the "Race Together" initiative, an effort to spark a national dialogue about race. It was a bold idea that backfired.
The Motley Fool July 30, 2010 Mac Greer	Starbucks' Future: Short, Tall, or Venti? The coffee giant has a lot of options.
The Motley Fool December 2, 2011 John Grgurich	A U.K. Gamble for Starbucks The company crosses the pond, again, in an attempt to caffeinate the U.K. -- American style.
The Motley Fool October 31, 2011 John Grgurich	3 Stocks Following in Apple's Footsteps If you build it, profits will come to Starbucks, Costco, and Amazon.com.
The Motley Fool December 12, 2011 Jeremy Bowman	I Was Wrong About Starbucks It was nearsighted of me to think the coffee king wouldn't recover from its 2008 follies.
Fast Company August 2001 George Anders	Starbucks Brews a New Strategy In the physical world, Starbucks seems to be everywhere. Two years ago, its leaders hoped to build an equally strong presence on the Internet. Now they're trying to reach customers with a more modest blend of Net-related offerings...
The Motley Fool September 2, 2009 Alyce Lomax	Has Starbucks Finally Pawned Its Soul? The coffee chain's recent initiatives feel depressingly desperate and blandly boring.
The Motley Fool March 30, 2007 Alyce Lomax	Fool on the Street: What's in Store for Starbucks There's been lots of negativity about the coffee giant here lately, but should investors expect more?
The Motley Fool May 13, 2004 D. Gardner & T. Gardner	A Starbucksian Epiphany It all started with a trip to Italy. But what keeps this coffee powerhouse chugging?
The Motley Fool February 26, 2004 Alyce Lomax	Success Stings Starbucks Some investors flipped out over "unsustainable" sales.
BusinessWeek November 11, 2009 Susan Berfield	Steaming Over Via Instant Coffee at Starbucks Baristas and customers are put out over the aggressive rollout of Starbucks' new just-add-water line.
The Motley Fool May 1, 2008 Alyce Lomax	Is a Starbucks Shakeup Brewing? While the coffee king faces tough times, some of its competitors may be faring better.
The Motley Fool January 6, 2011 Alyce Lomax	Has Starbucks Lost Its Soul? (Again?) Starbucks' strange logo change might be a bad sign.
The Motley Fool January 13, 2011 Rick Engdahl	Why the New Starbucks Logo Means Business If you're in a tizzy over the new Starbucks logo, you might be missing the point.
The Motley Fool October 8, 2011 Brian Richards	Friends, Rivals, Colleagues, Writers, and the President: Steve Jobs Remembered The visionary CEO, remembered by those whose lives he touched.
InternetNews January 21, 2009 Andy Patrizio	Apple Dodges Recession, Questions About Jobs Analysts never even ask about a rumored SEC investigation into the handling of the Apple's CEO's health concerns.
Fast Company April 2009 Kyle Berlin	Big Stretch Jamba Juice, Under Armour and Steve Madden are niche retailers trying to break out.
IndustryWeek August 18, 2010 Ebert & Natarajan	Transforming Quality Culture By employing a strategic mindset for quality, companies can improve performance and better address the challenges ahead.