Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

Investment Advisor July 1, 2011 Bill Bongiorno	Summer Doldrums? Time to Grow Through Media Exposure Take advantage of down time this summer and market your firm to the media.
Registered Rep. August 1, 2006 William J. Bongiorno	Summer Sales As an investment advisor you are missing a chance to promote your business and show your knowledge to the investing public if you decide to take a break this season. Forget about the sunscreen, it's time to get some ink (and air).
Financial Advisor January 2005 Marla Brill	Mining The Media Advisors are working with local media outlets to establish credibility.
Financial Planning September 1, 2005 Ed McCarthy	Ready for Prime Time To get regular media exposure, you must deliver information in the right package. Here's advice for the financial professional.
Financial Planning September 1, 2011 John J. Bowen, Jr.	I Write, Therefore I Am You're proud of your practice and are ready to share your credibility and expertise with more clients, prospects and, possibly, strategic partners. In the Internet era of the Information Age, tell your story in the media.
Financial Planning October 1, 2006 Swift & Gary	12 Media Don'ts As a financial advisor, print media can boost your profile and sales, but you have to treat journalists right to keep them coming back for more. Here's how.
Commercial Investment Real Estate May/Jun 2006 Peter L. Mosca	Meet the Press Media surrounds us in our daily lives and whether we seek the spotlight or hide from it, sooner or later, a commercial real estate professional may be required to play a public role. Build your brand by becoming a go-to media source in your market.
Investment Advisor August 2007 Robert F. Keane	Speaking Out Don't be shy about marketing yourself. You have a story to tell. The reality is that most financial advisors think marketing is a dirty word, but properly promoting yourself can bring you more of the types of clients that you want.
Financial Planning July 1, 2005 Melanie DeCarolis	Practice Tips Using the media is a powerful and cost-effective way for motivated financial planners to build both credibility and their books of business. Here are a few ways to encourage journalists to seek you out.
Financial Advisor March 2007 Tracey Longo	Can You Afford PR? Here's some insight from industry experts on the media bang financial advisors should get for their marketing buck.
Salon.com March 21, 2000 Katharine Mieszkowski	My dot-com business mags have fallen on me and I can't get up! Ad-fat magazines like the Industry Standard, Business 2.0 and the Red Herring have swelled to telephone-book size. But who has time to read 3,000 pages a month?
Financial Advisor November 2008 Andrew Gluck	Crisis Communication If you take a step back from the torturous panic terrorizing markets to see the bigger picture, it's clear that the self-destruction of Wall Street's giant brokerage firms creates the opportunity of a lifetime for independent advisors.
Searcher October 2007 Barbara Quint	Searcher's Voice - Have You Published Yet? Communicating with the world via the printed word.
Entrepreneur May 2008 Barry Farber	Fresh Perspective Feeling Stale? Head into uncharted territory to see opportunities with new eyes.
Search Engine Watch February 11, 2010 Justilien Gaspard	How to Build Links, Increase Traffic and Exposure Getting your company's content published on third-party Web sites helps generate links and increases traffic and exposure. Five tips for streamlining the process.
Registered Rep. April 21, 2011 Matt Oechsli	Developing Rainmaking Strategic Intent Typically advisors make one of two mistakes at social events: They can't help coming across like salespeople, or, they're so fearful of coming across as pushy that they have no rainmaker game plan for the event.
Financial Planning May 1, 2011 Mike Byrnes	The Snowball Effect Smart advisors define their goals so that they don't waste time when using social media. They decide who to "follow," "friend" and "link in" to, and the news sources they and their clients will want to read.
Financial Planning August 1, 2010 John J. Bowen, Jr.	Publish or Perish If you can show people that your ideas are valuable enough to be in print, they will see you as an expert whom they should work with.
PC Magazine February 1, 2008 Dan Costa	Print Is Dead. Long Live Print. How publishing-on-demand will transform the publishing industry.
Investment Advisor December 2009 Bob Clark	Clark at Large: An Expert's Expert To regain former asset levels independent advisors will have to do a better job of getting out their client-oriented message.
AskMen.com Wil Schroter	How To Make Your Name Professionally Think of yourself as a product on a grocery store shelf: Do you want to be a popular, sought-after brand like Kraft or do you want to be a generic, lifeless brand? Make your name professionally and you'll be that much closer to finding success.
Investment Advisor January 2006 Bob Clark	Clark at Large: Robert's Rules For financial advisors who pen their own articles, here are some tips on being a more effective writer.
Financial Advisor December 2006 Mary Rowland	The Real Scoop On Manipulating The Press Financial advisors need to understand that talking to journalists is not a substitute for working on a marketing plan.
Investment Advisor March 2010 James J. Green	Editor's Note: A Word Not From Our Sponsors The Editor speaks: The truth is that at Investment Advisor we're not for sale. Content is either all advertising or all editorial.
Job Journal August 19, 2007 Michael Kinsman	Forget the Speech -- Be a Storyteller Do you dread being chosen to speak before a large group? Fear not. You can ease some of the stress by changing your perspective from speaker to storyteller. Here are some talking points.
The Motley Fool February 16, 2007 Dale Baker	Whom Do the Market Gurus Speak For? Those talking heads on the tube have their own agenda, and it isn't your investment returns. Who do you never see on CNBC, or on any financial talk show? Ordinary investors.
Financial Planning April 1, 2008 John J Bowen	Referrals for the Asking The majority of advisors are ignoring one of the most effective, efficient and obvious sources for new referrals: their existing clients.
Financial Planning September 1, 2007 John J. Bowen Jr.	Authority Figure Establishing credibility and becoming a recognized authority to your clients can't happen overnight. You need to start with a base and then build upon it layer by layer. This 12-step process can get you going.
Food Processing December 2005 John Stanton	Market View: Marketing 101: The final chapter After about 100 columns, John Stanton is retiring. Who will take up his crusade against brand erosion and bean counters?
Information Today December 14, 2009 Nancy Herther	Can `Living Stories' Bring Newspapers Into the 21st Century? Created in collaboration with partners The Washington Post and The New York Times, Google's Living Stories is a new, collaborative effort to experiment with "news made for the web."
Investment Advisor August 2006 Susan L. Hirshman	The Wealth Advisor: Lessons From the Best With a targeted client plan consisting of an integrated approach for client segmentation, actively pursuing referrals, and furthering meaningful client contact, financial advisors will be on their way to meeting their clients' financial needs.
D-Lib Sep/Oct 2013 Laurence Lannom	Science, Publishing, and Digital Libraries (Again) The five articles in our September/October issue were all presented at the 2nd International Workshop on Mining Scientific Publications.
D-Lib Nov/Dec 2014 Laurence Lannom	Editorial The changes in both scientific journal and data publication, too slow for some, too fast for others, continues to accelerate.
Fast Company December 1, 2007 Elizabeth Spiers	The Idiot Box If you want to learn something about the world of business, turn off your TV.
IEEE Spectrum August 2007 Carl Selinger	Dealing With the Media At some point in your engineering career you'll probably need to have this soft skill: to explain, defend, or promote a project to your boss, a reporter, or your company's communications manager. Here are guidelines on how to handle it.
Registered Rep. June 1, 2011 Matt Oechsli	The Secrets of Successful Intimate Client Events Many advisors, need to take a step back in order to build client receptiveness toward their events. This isn't a one-and-done effort, but rather an ongoing process.
Investment Advisor May 1, 2011 Joni Youngwirth	Marketing 101: Answers to 10 Common Questions The long-term rewards of a good marketing campaign will more than pay for the challenges
Search Engine Watch May 28, 2009 Justilien Gaspard	Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership.
Financial Planning December 1, 2007 Bob Veres	Easy Efficiencies Why should it be hard or expensive to make your financial advisory office run more smoothly and save hours of time each week?
On Wall Street July 1, 2011 Todd Colbeck	How to Avoid 12 Big Marketing Mistakes The primary principle of building a marketing plan is to use a comprehensive and strategic approach. Here are mistakes to avoid and advice on how to do it right.
Search Engine Watch October 9, 2008 Sage Lewis	My Wife, the Editor Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. If you want the quote, if you want the link, treat these people with the respect they've come to know and love.
Entrepreneur November 2005 Kim T. Gordon	Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.
Search Engine Watch November 13, 2008 Justilien Gaspard	Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously.
D-Lib Jul/Aug 2012 Laurence Lannom	Science, Publishing, and Digital Libraries The steady and sometimes overwhelming increase in the output of science, both in publications and especially in data, is a great challenge and a great opportunity.
AskMen.com Elizabeth Damus	How To: Do A Television Interview To nail your own interview, keep these tips in mind.
On Wall Street October 1, 2008 Frances A. McMorris	Proving Your Worth in Today's Tough Markets As we head into the final months of the year, volatility in the markets remains unchecked. Now is the time for advisors to prove their worth to their clients.
CIO December 15, 2008 Abbie Lundberg	New Year, New Start The editor in chief of CIO writes her last column for the magazine.
Salon.com December 6, 2000 JoAnn Gutin	Freedom from choice From short stories to sports and science writing, "Best of" anthologies prove that readers like their books preselected...