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IEEE Spectrum February 2009 Randy H. Katz	Tech Titans Building Boom Google, Microsoft, and other Internet giants race to build the mega data centers that will power cloud computing.
National Defense May 2011 Stew Magnuson	Army Looks to Industry To Reduce Computer Energy Consumption The Army, along with the information technology companies that serve it, are looking at ways to reduce the energy footprint of data centers.
CIO April 15, 2006 Susannah Patton	Powering Down Electricity-hungry equipment, combined with rising energy prices, are devouring data center budgets. Here's what you can do to get costs under control.
The Motley Fool January 25, 2010 Tim Beyers	This IPO Will Be Huge Money like this doesn't come easily. Anyone who still thinks social networking is a silly business is delusional.
Wired October 2006 George Gilder	The Information Factories The desktop is dead. Welcome to the Internet cloud, where massive facilities across the globe will store all the data you'll ever use.
IEEE Spectrum April 2005 Jane Wright	Blades Have The Edge Superslim machines are fomenting a quiet revolution in the server room.
Wired June 22, 2009 Fred Vogelstein	Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility.
IEEE Spectrum June 2011 Ariel Bleicher	The Making of Diaspora Armed with Google technologies, four young coders are planting the seeds for the post-Facebook future
InternetNews October 20, 2006 Drew Robb	Storage Turns Power Hungry The growing demand for storage capacity has brought with it power and cooling issues.
The Motley Fool October 31, 2006 Stephen Ellis	Rackable Systems Racks Up Growth With its recent IPO, server company Rackable Systems piles revenues ever higher. Should investors buy in?
CFO March 17, 2003 Doug Bartholomew	Centers of Attention Smaller, more-powerful servers are just one addition to the ever-evolving data center.
IEEE Spectrum September 2007 Prachi Patel-Predd	Cutting the Power in Data Centers Makers of servers and their processors get together to reduce the wasted watts (and sell some new hardware, too).
Wall Street & Technology April 26, 2007 Penny Crosman	Green Is the New Black Wall Street firms are working to reduce data center energy consumption. Google and Microsoft have been high-profile pioneers of this movement, but Wall Street may not be far behind.
Fast Company May 1, 2007 Ellen McGirt	Hacker. Dropout. CEO. When Mark Zuckerberg showed up in Palo Alto three years ago, he had no car, no house, and no job. Today, he's at the helm of a smokin'-hot social-networking site, Facebook, and turning down billion-dollar offers. Can this kid be for real?
IEEE Spectrum March 2012 Mark Anderson	Schools Pool to Stay Cool Massachusetts research universities set up joint computing center to save on power costs
IEEE Spectrum July 2007 Sandra Upson	Google Watches Its Watts Bill Weihl, director of energy strategy at Google, talks about energy-hogging computers and the trouble with power plugs.
InternetNews November 12, 2010	Facebook Building N.C. Data Center Facebook looks to bring its IT infrastructure in-house as rapid growth continues. Meanwhile, rivalry with Google comes into sharp focus over open data.
Wall Street & Technology April 27, 2004 Jim Middlemiss	IT Challenge: Blades The need to jam more computing power into less space has firms scrambling to manage their data centers.
InternetNews December 17, 2008 Andy Patrizio	Facebook: More Than 160 Million Served The Social Becomes a Stampede as the Site Adds 600,000 Users a Day. What's Its Secret?
InternetNews July 13, 2006 Roy Mark	House Green Lights EPA Data Centers Study Lawmakers today directed the Environmental Protection Agency to analyze the benefits of energy efficient computing and data center design on the energy supply chain.
Wall Street & Technology June 17, 2009 Penny Crosman	Energy Stars: Wall Street Firms' Sustainable IT Efforts Strained budgets combined with advances in virtualization technology and energy-efficient equipment are driving the efforts of Wall Street firms to make their data centers and broader IT infrastructures more sustainable.
Fast Company Harry McCracken	Inside Mark Zuckerberg's Bold Plan For The Future Of Facebook To further grow services and any others that Facebook develops or acquires, Zuckerberg is betting his company's future on three major technology initiatives.
CIO September 14, 2008 Steff Gelston	Spam from Angeline Jolie, Security Risks of Working from Home, Web 2.0 Adoption and more Data Centers... Web 2.0 adoption... India and R&D... Celebrity Spam... Security and Telework and more...
IEEE Spectrum January 2011 Sandra Upson	Cloud Computing: It's Always Sunny in the Cloud Cloud computing puts your desktop wherever you want it
Fast Company David Lumb	Why Apple Is Spending $1.9 Billion To Open Data Centers In Denmark And Ireland Apple is touting the usefulness of the new facilities to directly support its 18,300 European employees and indirectly support the 672,000 jobs of folks who make and build apps for its devices.
IEEE Spectrum January 2011 Ariel Bleicher	Social Networking: Friended Bandwidth, digital cameras, and a hunger for connectedness have created a virtual dinner party
Insurance & Technology September 5, 2007 Peggy Bresnick Kendler	Insurance Carriers Reap Operational and Financial Benefits From Going Green Insurance carriers can reap operational, financial and reputational benefits by investing in energy efficiency.
Fast Company Jul/Aug 2014 Carr & Wilson	Facebook's Plan To Own Your Phone To make Facebook more relevant than ever, the company has targeted the very core of the app economy to fulfill its vision for the next half-decade.
InternetNews April 8, 2011	Facebook's Open Compute - Good for IT? HP explains why they're part of Facebook effort to open up computing and why it's not a competitive threat either.
Bank Systems & Technology January 29, 2008 Nancy Feig	Banks Increasingly Deploying Green Technologies in Data Centers It's hip to be green. Now banks are joining the green crusade too, by pledging billions of dollars to promote environmentally sustainable business practices in the coming years.
Fast Company March 2014 Om Malik	Masters of Their Own Destiny The A7 processor in the new iPhone 5S neatly sums up the reality of our always-connected world: Every market is ripe for upheaval, competition can come from anywhere, and today's customer could very well be the one who knocks you from your perch.
InternetNews January 29, 2009 Andy Patrizio	Clean Your Datacenter, Cut Your Electric Bill? You can achieve drastic savings in your datacenter so long as you don't let it look like a teenager's room.
Wall Street & Technology April 28, 2007 Penny Crosman	Energy-Saving Ideas Put computers to sleep... Reconfigure the data center to optimize cooling... Consider water cooling... Virtualize... Outsource or collocate data centers... etc.
InternetNews August 22, 2007 Paul Rubens	Greening Your Data Center -- You May Have No Choice Limited IT budgets and skyrocketing electricity costs combined with the possibility of more government intervention may force enterprises to create environmentally friendly data centers.
Fast Company Steven Melendez	How Facebook's Massive Open-Source Push Delivers Better Code And Better Engineers Publishing useful and impressive code helps boost the company's reputation in the developer community, making it easier to recruit and retain talented engineers.
CIO May 15, 2004 John Edwards	The Inevitability of Blade - Essential Technology Blade servers helped the Mars rover land safely while saving NASA money. That combination of high power and low cost is driving blade technology mainstream.
InternetNews July 22, 2010	The Open Source Software That Runs Facebook The head of Facebook's open source products details how the company delivers social networking to 500 million people.
Information Today March 2008 Thomas Krivak	Facebook 101: Ten Things You Need to Know About Facebook Nowadays, more businesses and corporate folks are joining Facebook. Advertisers are even turning their attention to this growing market. So what should you know about Facebook? Here are 10 things for starters.
InternetNews August 28, 2008 Richard Adhikari	Enterprises Looking to the Clouds, Dell Says System provider Dell pushing hardware, infrastructure help to oil giants, Facebook, Goldman Sachs and others.
IndustryWeek September 1, 2008	How to Get IT Energy Costs Under Control Virtualization offers an energy-efficient solution to reduce power consumption.
InternetNews April 13, 2009 Andy Patrizio	Schooner Serves Up Faster Web 2.0 Caches Startup offers custom cache servers that greatly increase the performance of often-used data from Web pages or MySQL databases.
InternetNews June 25, 2009 Andy Patrizio	Intel, AMD Get Thumbs Down from Facebook Head of the social network's technical operations say the latest and greatest from Intel and AMD don't make the grade.
CIO January 1, 2007 Robert Mullins	Throw Cold Water on Data Center Costs IBM will license its technology for cooling servers with water instead of air to Panduit, a global networking and electrical manufacturer, hoping to encourage adoption of IBM energy-saving techniques for data centers.
InternetNews May 5, 2006 David Needle	Be Cool and Save Your Data Center HP says a holistic approach to energy savings in the data center will cut costs.
PC Magazine March 17, 2008 John Brandon	Saving Energy in the Server Room Companies are looking for new ways to green up their data centers.
Search Engine Watch November 2, 2009 Ron Jones	Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.
InternetNews May 25, 2007 David Needle	The Microsoft of Social Networks? Facebook launches a kind of operating system for social networks.
Bank Systems & Technology March 30, 2007 Nancy Feig	Solutions for Cooling the Datacenter Over the past five years, server energy use has doubled. Before banks could even understand what was happening, data centers began generating huge amounts of heat. Several vendors are offering solutions to help banks keep their energy usage under control.
The Motley Fool February 25, 2011 Aditi Baid	War of the Web Giants Some people believe that what Google did to Microsoft years ago is exactly what Facebook might be doing to Google right now.
Entrepreneur November 2007 Amanda C. Kooser	Smart Facebook Applications for Your Biz Now that Facebook-based applications can flourish, the social networking site is open for business.