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Search Engine Watch
February 1, 2011
Garrett French |
The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.   |
Search Engine Watch
September 2, 2010
Garrett French |
Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. |
Search Engine Watch
March 1, 2011
Garrett French |
Resource Page Cocitation Analysis for Authority Link Builders (and Other Content Marketers) By using this six-step process, link builders can determine what's in demand and the quality and characteristics of the most link-worthy content for their vertical. |
Search Engine Watch
May 13, 2010
Garrett French |
The Link Builder's Guide to Competitive 'How-To' Content Analysis Eight tips on how you can quickly create your list of must-have "how-to/tips" content, and how to use this content for developing links to your site. |
Search Engine Watch
June 15, 2010
Kristi Hines |
Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use. |
Search Engine Watch
December 2, 2008
Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch
April 28, 2011
Jeremy Bencken |
50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible. |
Search Engine Watch
March 3, 2011
Jeremy Bencken |
21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links. |
Search Engine Watch
February 3, 2011
Jeremy Bencken |
Fixing the Web's Lost Content: An 8 Step Guide for Link Builders This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it. |
Search Engine Watch
September 7, 2010
Kristi Hines |
How to Find the Best Internal Site Pages Based on PageRank and Backlinks With this simple process, and two free tools, you can find the best pages on a website to get great links. |
Search Engine Watch
September 28, 2010
Jeremy Bencken |
5 Tips to Kick Start Your Link Building via Social Media Monitoring It's important to start your social media link building with a thorough review of existing social content. Here's how to find bloggers faster with highly-targeted, relevant searches. |
Search Engine Watch
January 25, 2011
Jennifer Van Iderstyne |
Finding Potential Link Partners Here are few ideas on finding sources to ask, beg, or barter for links. |
Search Engine Watch
January 18, 2011
Nichola Stott |
How to Get Links from Journalists Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. |
Search Engine Watch
November 17, 2009
Eric Enge |
Don't Overdo the Tweaking Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake. |
Search Engine Watch
November 2, 2010
Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links. |
Search Engine Watch
September 1, 2010
Jeremy Bencken |
6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. |
Search Engine Watch
September 17, 2009
Justilien Gaspard |
5 Essential Skills of In-House Link Marketers Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Search Engine Watch
July 16, 2009
Sage Lewis |
Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? |
Search Engine Watch
January 17, 2007
Eric Enge |
An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. |
Search Engine Watch
September 10, 2010
Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
Search Engine Watch
March 28, 2011
Ray "Catfish" Comstock |
SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization. |
Search Engine Watch
July 7, 2009
Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. |
Search Engine Watch
August 10, 2010
Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money. |
Search Engine Watch
August 7, 2008
Justilien Gaspard |
Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing. |
Search Engine Watch
July 13, 2010
Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality. |
Entrepreneur
February 2010
Erin Weinger |
What You Don't Know About SEO It's essential to understand SEO before you spend thousands hiring consultants you may not even need. |
Search Engine Watch
October 28, 2010
Garrett French |
How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site. |
Search Engine Watch
December 9, 2008
Mark Jackson |
Is it Too Late for Holiday Search Traffic? Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day. |
Search Engine Watch
June 10, 2010
Garrett French |
4 'Preciprocity' Templates for Content-Based Link Builders How to warm up your relationship with influential bloggers, experts, analysts, reporters, and other link prospects in your media space. |
Search Engine Watch
April 19, 2011
Jennifer Van Iderstyne |
You Are the Ultimate Link Building Tool Killer SEO tools can definitely strengthen a link building campaign and help with data collection, organization, and presentation. Ultimately, though, these tools are nothing without the minds and hands controlling them. |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch
October 2, 2008
Justilien Gaspard |
Link Marketing -- Solve a Customer Problem Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. |
Search Engine Watch
February 27, 2011
Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. |
Search Engine Watch
July 31, 2008
Sage Lewis |
Link Building: Understand Where You Are To Know Where You're Going In link building, if you don't know where you're going, you'll probably end up someplace else. |
Search Engine Watch
April 21, 2009
Mark Jackson |
Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site. |
Search Engine Watch
February 14, 2006
Mary Ellen Bates |
Finding Articles Online When looking for magazine or journal articles search engines can be helpful, but other specialized search tools are often a better bet -- particularly in the academic, scholarly and sci-tech areas. |
Search Engine Watch
August 4, 2010
Jeremy Bencken |
New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links. |
Entrepreneur
September 2006
Amanda Kooser |
Think Links The road to link popularity. |
Search Engine Watch
November 17, 2010
Gareth Owen |
5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important. |
Search Engine Watch
September 14, 2010
Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals. |
Search Engine Watch
May 18, 2010
Eric Enge |
SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. |
Search Engine Watch
January 31, 2011
Ray "Catfish" Comstock |
10 Things Enterprise SEO Management Tools Must Do Looking for an SEO tool to drive results for your biggest clients? This superior enterprise-level SEO management tool has 10 features you need. |
Search Engine Watch
March 11, 2010
Justilien Gaspard |
Build Links in 30 Minutes a Day You can successfully build links to any type of Web site in just 30 minutes a day. Here's how. |
Search Engine Watch
May 29, 2008
Justilien Gaspard |
Five Traits of the Ideal Link Builder If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires. |
Search Engine Watch
July 27, 2010
Ryan DeShazer |
Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. |
Search Engine Watch
January 27, 2009
Mark Jackson |
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. |
Search Engine Watch
January 8, 2009
Justilien Gaspard |
Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses. |
PC Magazine
October 28, 2003 |
20 Great Google Secrets You already love searching with google. These tips can make finding what you need even easier. |
Search Engine Watch
February 7, 2011
Adam Audette |
Mea Culpa: How I Failed At Link Building It's quite easy to put your principles and SEO best practices aside in place of other, less important, motivations. Hopefully this tale will help you avoid losing clients and reinforce why you need to be efficient, smart, and careful in making business decisions. |
