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The Rise of the Curator in Marketing By curating content, not only do marketers satisfy their own need to publish, but they also provide a genuine value-added service to help their audience get through the noise. |
Search Engine Watch May 6, 2010 Marty Weintraub |
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. |
HBS Working Knowledge August 15, 2011 Carmen Nobel |
A New Model for Business: The Museum Product curation, whether in person or on the web, requires talent and care. Most consumers bristle at constraints on choice or heavy-handed guidance about what they should want, even though (ironically) they value it when it's disguised or otherwise presented in a nonthreatening way. |
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Leapfrog Enhances Its LFX Conversion Platform The new suite of proprietary digital tools helps marketers turn data into new customers. |
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Lassoing Your Loss Leaders Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms. |