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CRM
June 7, 2013
Pawan Deshpande
The Rise of the Curator in Marketing By curating content, not only do marketers satisfy their own need to publish, but they also provide a genuine value-added service to help their audience get through the noise. mark for My Articles similar articles
Search Engine Watch
May 6, 2010
Marty Weintraub
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. mark for My Articles similar articles
HBS Working Knowledge
August 15, 2011
Carmen Nobel
A New Model for Business: The Museum Product curation, whether in person or on the web, requires talent and care. Most consumers bristle at constraints on choice or heavy-handed guidance about what they should want, even though (ironically) they value it when it's disguised or otherwise presented in a nonthreatening way. mark for My Articles similar articles
CRM
July 7, 2015
Leapfrog Enhances Its LFX Conversion Platform The new suite of proprietary digital tools helps marketers turn data into new customers. mark for My Articles similar articles
Search Engine Watch
April 7, 2009
Aaron Shear
Lassoing Your Loss Leaders Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms. mark for My Articles similar articles