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Search Engine Watch
August 19, 2004
Danny Sullivan |
Lawsuit Filed Over Search & Gambling Ads Yahoo, Google and other major web sites have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely.   |
Search Engine Watch
November 11, 2008
Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
Search Engine Watch
May 16, 2006
Chris Sherman |
Learning Google's Advertising Tools If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
Search Engine Watch
October 4, 2005
Chris Sherman |
Everything You Ever Wanted to Know About Google AdWords Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google's sponsored links. |
Search Engine Watch
May 12, 2008
David Szetela |
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. |
Managed Care
March 2006 |
Prescription Drug Cost Increase Lowest Since 1994 A slowdown on spending for prescription drugs is credited for leading the slowing in health care costs overall, according to a recent study. |
Financial Advisor
April 2009
Andrew Gluck |
Keywords To Success Advisors are not using search engines for marketing. To find out how advisors can use search engines to improve their marketing, read this interview with Google AdWords expert Howie Jacobson, Ph.D., author of AdWords For Dummies. |
The Motley Fool
July 18, 2005
Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. |
PC World
August 23, 2007
Richard Morochove |
Salesforce.com's New Small-Business Service The Web-based customer relationship management giant's new Group Edition integrates tightly with Google AdWords. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
Reason
September 2004
Jacob Sullum |
Aiding and Betting Federal prosecutors say helping Americans find online casinos or sports betting operations could amount to "aiding and abetting" illegal gambling, a crime punishable by up to two years in prison. |
PC Magazine
August 31, 2005
David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
BusinessWeek
August 15, 2005
Barrett & Weintraub |
Drugmakers Are Changing Channels All those "Ask your doctor if it's right for you" ads on TV haven't delivered. As drugmakers labor to develop more educational and balanced pitches, they're also trying to better target their messages. |
Search Engine Watch
November 12, 2010
John Lee |
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. |
Search Engine Watch
November 29, 2010
Greg Habermann |
Google's Holiday Gift: Product Listing Ads Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of. |
The Motley Fool
March 15, 2004
W.D. Crotty |
60 Minutes on Drugs Will the weekly news magazine's prime-time slam rattle the drug stocks? |
Salon.com
April 20, 2001
Arianna Huffington |
The drug companies' racket Pharmaceutical giants are finally bending to worldwide public pressure on AIDS drugs, but we're still victims of their profiteering... |
Salon.com
October 22, 1999
Janelle Brown |
Gambling on the Net -- or not? As the country undergoes an anti-gambling backlash, Congress again attempts to restrict wagering online. |
Search Engine Watch
December 17, 2010
Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
Search Engine Watch
February 19, 2010
Michael Boland |
Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? |
Search Engine Watch
January 12, 2009
Ron Jones |
Search Ad Quality Score 101, Part 2 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. |
CRM
September 6, 2013
Leonard Klie |
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together. |
BusinessWeek
February 28, 2005
David Kiley |
The Little Blue Pill -- And Pals -- Have The Blues Despite gargantuan ad budgets, sales are trailing expectations for all three erectile dysfunction contenders. |
Search Engine Watch
January 18, 2011
Alex Cohen |
The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year. |
CRM
October 8, 2012
Judith Aquino |
Google Introduces AdWords Business Credit In an effort to make its Google AdWords product more appealing to small and midsized businesses, Google announced yesterday the launch of AdWords Business Credit, a credit card that lets business owners purchase AdWords campaigns. |
Entrepreneur
November 2008
Gwen Moran |
Use Your Words Put Google AdWords to work, and watch the customers -- and sales -- click in. |
Salon.com
October 5, 2002
Farhad Manjoo |
Betting on Uncle Sam Online gamblers are waiting for legislators to make their Wild West world a safer place to wager -- but the government keeps waffling. |
Search Engine Watch
May 27, 2008
Carrie Hill |
The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test. |
Search Engine Watch
May 26, 2010
Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. |
Search Engine Watch
March 23, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
InternetNews
February 10, 2005
Tim Gray |
Microsoft and Pfizer After Viagra Spammers Redmond and the pharmaceutical giant team up to file lawsuits to fight selling and advertising of knock-off drugs. |
AskMen.com
Andy Glazer |
Gambling Safely On The Internet If you want to gamble on the Internet, do your research. By taking certain common sense precautions, chances are you will be able to enjoy your online gambling experience. |
Search Engine Watch
July 23, 2010
John Lee |
Claim Your SERP Real Estate With Google's Product Extension Ads A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. |
Search Engine Watch
January 16, 2011
Frank Watson |
Session-Based Ads: Smarter Than the Average Ad or a Boo-Boo? Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing its focus on its core products? |
Search Engine Watch
January 25, 2011
Melissa Mackey |
Google AdWords Display URL Changes: Boon or Bust? News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers. |
Reason
April 2001
Ronald Bailey |
Goddamn the Pusher Man Why does everybody seem to hate the pharmaceutical industry? |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
InternetNews
October 13, 2004
Roy Mark |
Report: The Internet and Drugs Don't Mix It seems an increasing number of Americans are researching drugs online, but safety fears chill buying. |
The Motley Fool
June 26, 2006
Ryan Fuhrmann |
Isle of Capri's Full House Isle of Capri's strong earnings results caused a stir as market players bid up the stock to get in on the action. Can we count on this casino operator to keep its hot hand? |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... |
The Motley Fool
June 9, 2004
Selena Maranjian |
Gambling Is Growing Count on lotteries and casinos for entertainment, not financial salvation. |
Search Engine Watch
October 13, 2010
Joseph Kerschbaum |
Using Conversion Funnels to Improve Your Conversion Rate, Part 1 How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance. |
Information Today
May 2004
Dick Kaser |
Green Eggs and Spam A commentary on the new Can Spam Act, and the need to effectually enforce it. |
InternetNews
August 12, 2009 |
Google Looks Beyond Keywords Are big changes coming to Google AdWords? At SES, the search giant drops some tantalizing hints. |
Search Engine Watch
May 13, 2010
Melissa Mackey |
Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
