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Search Engine Watch September 14, 2010 Garry Przyklenk	The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.
Searcher September 2010 David Mattison	The Twittering of the Search World In this article, I look at some of the ways in which the three biggest search engines, along with Twitter Search and several other third-party vendors, attempt to fine-tune the ceaseless cacophony of Twittering tweeps to extract useful information for your queries.
Search Engine Watch March 22, 2011 Erez Barak	The Social Evolution of Search Engine Result Pages How Google is changing the way they integrate Twitter results into search results, how Bing is evolving their inclusion of Facebook Like data in SERPs, and what the changes mean for online marketers.
Search Engine Watch March 24, 2010 Kevin Gibbons	Should You Worry About Real-time Search? Marketers think real time search is a flop. Google thinks it improves relevancy of search results. Who's right?
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch January 3, 2011 Josh McCoy	SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages.
Search Engine Watch August 25, 2010 Christian Arno	SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites.
Search Engine Watch February 22, 2011 Erez Barak	Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business.
Search Engine Watch November 30, 2010 Eric Enge	Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior.
Search Engine Watch July 27, 2010 Ryan DeShazer	Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs.
Search Engine Watch November 20, 2009 Chris Boggs	SEO Tools -- Worth the Time and Money? An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts.
Search Engine Watch September 13, 2010 Kaila Strong	Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing).
Search Engine Watch December 29, 2010 Michael Bonfils	International Search Marketing Year in Review & 2011 Preview Looking back at some of the biggest game changers in our industry and what we can learn from them, as well as trends to watch out for in 2011.
Information Today April 1, 2010 Paula J. Hane	Alternative Search Engines Offer Rich Options There's actually a thriving world of alternative search engines out there that savvy searchers know to exploit.
Search Engine Watch February 13, 2011 Mark Jackson	10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.
InternetNews March 2, 2010	Google, Microsoft & Yahoo Tout Real-Time Results Representatives from the three leading search engines, Google, Yahoo and Bing, discuss and debate their strategies for bringing real-time results to their search engines.
Search Engine Watch October 25, 2010 Bas van den Beld	Alternative Search Engines Marketers Should Pay Attention To You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers.
Search Engine Watch March 15, 2010 Bas van den Beld	Did Bing Outsmart Google in Their Real Time Results Strategy? A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve?
Search Engine Watch November 16, 2010 Ryan DeShazer	Making Social Search Work Today Get ahead of the curve with social search by using the tools and data available to you to identify trends. Capitalize on those trends by optimizing content, bidding on keywords, sharing news, liking the views of others, and tweeting or re-tweeting timely industry news.
Searcher November 2011 Rushton & Funke	The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.
BusinessWeek October 1, 2009	Threats on the Horizon Despite many well-publicized failures of would-be Google killers, fresh combatants keep coming. Here are some of the most prominent.
Search Engine Watch December 28, 2006 Grant Crowell	Optimizing Images for Search Engines One of the more potentially advantageous yet wholly underused areas for search engine optimization is in image search. Few website owners have optimized for image search. Here are some tips.
Search Engine Watch August 21, 2009 Gregg Stewart	Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.
Search Engine Watch June 19, 2009 Joshua Palau	Bing: The Agency Perspective It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing.
BusinessWeek August 6, 2009 Robert D. Hof	Betting on the Real-Time Web No one knows how the microblogging site Twitter and similar online social networks will make money, but investors see a new Web revolution.
Search Engine Watch May 4, 2010 Eric Enge	Google Killer? Enough Already! All of the prospective "Google killers" have had something to offer, but none of them are near replacing Google. Here's why.
Search Engine Watch December 1, 2009 Herndon Hasty	That's so 2004: Everything Old Is New Again Taking care of the fundamentals will ensure that your business can withstand the biggest changes. It will also give you the time and resources necessary to pursue the newest and most aggressive strategies to layer on top of a firm foundation.
Search Engine Watch August 27, 2010 Marty Weintraub	Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.
Search Engine Watch January 23, 2008 Kevin Newcomb	Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch December 24, 2010 Adaline Lau	Search in Asia: Insights for International SEMs Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country.
Information Today August 6, 2009 Avi Rappoport	The Big Three of Web Search Becomes the Big Two For end-user searchers and intermediaries, this search engine merging is a loss: Consolidation means common queries are likely to have more helpful results, but the variety and diversity provide more results for unusual questions, the long tail of search.
Search Engine Watch August 5, 2010 Jon Schepke	5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies.
Search Engine Watch February 19, 2011 Kristjan Mar Hauksson	Top Level Trends of SEM Worldwide in 2010 and 2011 How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look.
Search Engine Watch April 28, 2004 Chris Sherman	Exploring Search Engine Overlap A new comparison tool shows that the major search engines have surprisingly little overlap, even for popular search terms.
Search Engine Watch January 30, 2011 Mark Jackson	Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.
Search Engine Watch February 8, 2010 Ron Jones	Universal Search Optimization 101 Specific tips for optimizing videos, images, local search, news, shopping, or other rich content.
Search Engine Watch March 24, 2010 Simon Heseltine	4 Top Free Real Time Search Tools A look at some free real time search tools that anyone can access and use.
Search Engine Watch November 1, 2010 Ray "Catfish" Comstock	The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies.
Search Engine Watch February 3, 2009 Carrie Hill	Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development.
Search Engine Watch April 29, 2010 Mark Drummond	What's the Job of a Real-time Search Engine? What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we say that a set of search results is good?
Wired October 2009 Clive Thompson	Clive Thompson on How the Real-Time Web Is Leaving Google Behind People increasingly turn to the Internet for up-to-the-minute information everything. Pundits call it the real-time Web. It's upending the Internet as we've known it, and it's not something that Google can easily dominate.
Search Engine Watch May 10, 2006 Anne Kennedy	Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem?
AFP eWire October 20, 2008 Lynch & Habig	Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization?
CRM July 1, 2009 Jessica Tsai	Search Engineering Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Search Engine Watch January 6, 2011 Thom Craver	The Year in Search: A Recap of the Biggest Changes and A Look Ahead After an extremely busy year in the search world, where are we headed in 2011?
Search Engine Watch July 27, 2010 Eric Enge	12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.
CRM March 30, 2012 Angela Bandlow	Climbing the Search Engine Rankings Ladder Make the most of consumer-generated content.
Search Engine Watch May 1, 2011 Eric Enge	The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together.
Search Engine Watch August 2, 2005 Chris Sherman	Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique.
Search Engine Watch June 16, 2010 Andy Atkins-Kruger	The Google Killer No One Dares Discuss The global Google killer will come from the organization which best connects human knowledge together via mobile phones.