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U.S. Banker
June 2007
Karen Krebsbach |
AD Beat: Amex Taps Clients' Quest To Be With the In-Crowd The new campaign is, well, a lot like previous ones: High-profile people as card members. The come-on includes travel benefits and rewards for that "special" feeling.   |
U.S. Banker
June 2011
Matthew De Paula |
A Big Push for Small Businesses BancorpSouth gives new meaning to the phrase high touch in its ad campaign. |
AFP eWire
October 16, 2006 |
Advertising Council Unveils New Giving Campaign The campaign, which is titled "Generous Nation" and includes the call-to-action "Don't Almost Give. Give," will feature television and Internet advertising and a website to help link interested individuals with opportunities to help. |
U.S. Banker
September 2008
Anthony Malakian |
Some Respect Please A new ad from American Express pokes fun at the fad of customizing credit cards in ways that might not seem all that professional. |
Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. |
Pharmaceutical Executive
November 1, 2006
Marcee Nelson |
Direct to Consumer: Emotional Connection By reaching out to women, pharma companies can build more meaningful brands. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
U.S. Banker
October 2004
Michael Dumiak |
With Its Long Green Arm, Amex Reclaims Processing Global credit card giant American Express is making moves to get into another business, one it has long farmed out to processors. |
U.S. Banker
July 2007
Karen Krebsbach |
AD Beat: Community Bank's 'Bank Happy' Sets Cheerful, Playful Tone One small-town bank decided not to look to its big-city neighbors for inspiration. Instead, it decided to highlight what makes community banking worth choosing. |
Search Engine Watch
March 23, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
Inc.
February 2007
Max Chafkin |
Ads and Atmospherics Outdoor campaigns are suddenly hip. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
U.S. Banker
February 2010
Kathy Brister |
GE Capital Thinks Small After suffering staggering commercial real estate losses, GE s financing unit shifts its focus to small businesses. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Search Engine Watch
May 26, 2010
Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
BusinessWeek
September 17, 2009
Kiley & Helm |
The Great Trust Offensive Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets. |
U.S. Banker
August 2004
Matthew de Paula |
Can Credit Cards Star On the Silver Screen? Visa and American Express are among the first financial services firms to experiment with embedding products in TV programs and movies, blurring the line between ads and entertainment. |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
U.S. Banker
April 2007
Karen Krebsbach |
Commercebank Turns on 'Dreams Come True' Switch The bank's bilingual dream-like ad campaign is designed to inspire Latins' desire for a better life for themselves and their children. But does it awaken consumer loyalty? |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Entrepreneur
January 2006
Catherine Seda |
Tangled Web When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
April 2013
Leonard Klie |
Brands Must Make Emotional Appeals Companies should strive to be less rational with customers. |
The Motley Fool
December 22, 2011
Dan Caplinger |
2011 Didn't Leave Home Without American Express AmEx isn't letting the financial world pass it by. That's a big part of why AmEx did well in 2011 and why it could keep building on its success in years to come. |
The Motley Fool
April 11, 2007
Selena Maranjian |
Getting Flak for Doing Good A look at the (RED) campaign. Companies have long been associating themselves with good causes, and while the motives may often be financial, the results can be rather effective. |
Search Engine Watch
January 21, 2011
Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. |
The Motley Fool
April 5, 2011
Dan Caplinger |
This Company Wants to Win Your Wallet The way you pay is changing. This company wants to profit from it. |
Fast Company
June 2008
Danielle Sacks |
Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. |
The Motley Fool
November 30, 2005
Rick Aristotle Munarriz |
An Unlikely E-tail Giant American Express is running the most intriguing online storefront this holiday season. Really. But will some consumers feel as if they fell for a bait-and-switch? |
Entrepreneur
November 2004
Kim T. Gordon |
Sock It to 'Em Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow. |
U.S. Banker
January 2005
Holly Sraeel |
MasterCard. Visa. Amex. Welcome to the Sandbox. Citibank's decision to issue Amex cards to its customers will force other large banks to follow suit -- exactly what MasterCard and Visa have been dreading. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
AFP eWire
August 12, 2015 |
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." |
AFP eWire
March 30, 2010 |
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. |
