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Search Engine Watch September 2, 2010 Garrett French	Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder.
Search Engine Watch May 13, 2010 Garrett French	The Link Builder's Guide to Competitive 'How-To' Content Analysis Eight tips on how you can quickly create your list of must-have "how-to/tips" content, and how to use this content for developing links to your site.
Search Engine Watch June 11, 2009 Justilien Gaspard	Link Marketing for Drop Shipping Retailers It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products.
Search Engine Watch June 10, 2010 Garrett French	4 'Preciprocity' Templates for Content-Based Link Builders How to warm up your relationship with influential bloggers, experts, analysts, reporters, and other link prospects in your media space.
Search Engine Watch October 2, 2008 Justilien Gaspard	Link Marketing -- Solve a Customer Problem Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links.
Search Engine Watch March 11, 2010 Justilien Gaspard	Build Links in 30 Minutes a Day You can successfully build links to any type of Web site in just 30 minutes a day. Here's how.
Search Engine Watch November 13, 2008 Justilien Gaspard	Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously.
Search Engine Watch December 17, 2009 Sage Lewis	Link Building Basics: 3 Great Tips Debra Mastaler's session as Search Engine Strategies Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights.
PC Magazine September 28, 2005 John C. Dvorak	Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about.
Search Engine Watch July 23, 2009 Justilien Gaspard	Link Marketing Opportunities in Your Backyard You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town?
Search Engine Watch May 18, 2010 Eric Enge	SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.
ONLINE Sep/Oct 2002 Greg R. Notess	The Blog Realm News sources, searching with Daypop, and content management
Search Engine Watch April 2, 2009 Justilien Gaspard	Increase Online Visibility for Sales and Links People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales.
Entrepreneur August 2008 Chris Penttila	Going, Going, Gone? Coverage for your business in the local newspaper might be increasingly hard to come by.
Search Engine Watch April 22, 2010 John Lynch	Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
Search Engine Watch July 7, 2010 Jeremy Bencken	Reports of the Death of Guest Blogging for Link Building are an Exaggeration Ask yourself these three questions to help maximize the effect of your next guest blogging campaign.
Search Engine Watch May 20, 2009 Eric Enge	Before You Start Link Building Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
Search Engine Watch November 8, 2007 Bill Hartzer	Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
Search Engine Watch September 3, 2009 Justilien Gaspard	Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing.
Search Engine Watch August 6, 2009 Justilien Gaspard	Link Marketing for Travel and Tourism Businesses Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites.
Search Engine Watch July 27, 2010 Ryan DeShazer	Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
National Defense July 2009 David J. Albritton	Defense Industry Must Embrace Social Media Defense contractors are recognizing the value of engaging in social media.
Search Engine Watch June 9, 2010 Jeremy Bencken	Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start.
Search Engine Watch December 12, 2007 Debby Richman	Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem.
Search Engine Watch July 31, 2008 Sage Lewis	Link Building: Understand Where You Are To Know Where You're Going In link building, if you don't know where you're going, you'll probably end up someplace else.
PC Magazine August 16, 2006 Captain Jack Sparrow	Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project.
Search Engine Watch September 1, 2010 Jeremy Bencken	6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Search Engine Watch July 9, 2010 Rob Chant	How to Make Social Media Work for Your SMB The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some tips to get you started.
Entrepreneur January 2009 Francine Kizner	10 Blogs to Write Today If blogging is part of your marketing plan, get started on these ideas.
InternetNews July 22, 2005 Susan Kuchinskas	Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers.
PHONE+ June 18, 2009 Brent Sampson	Top 7 Marketing Tricks During a Recession There are ways to increase your marketing efforts and improve client acquisition techniques without necessarily increasing spending.
PHONE+ Alexander Hiam	The Art of 'Eureka!' Shopping: 12 Ways to Find Innovative, Business-Boosting Ideas Outside Your Company The author, a marketing expert, provides tips on how companies can look outside their own four walls for great innovations that will improve business.
Managed Care July 2007 Alan Adler	Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information.
Search Engine Watch November 11, 2003 Elizabeth Osmeloski	The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.
Search Engine Watch April 2, 2003 Danny Sullivan	Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines.
Entrepreneur September 2005 Catherine Seda	The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
PC Magazine February 8, 2007 Russell Morgan	Business Blogging Here's how your small business can benefit from blogs.
Search Engine Watch July 24, 2008 Justilien Gaspard	Link Building with Customers The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.
Search Engine Watch May 20, 2008 Aaron Shear	Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy.
Search Engine Watch November 5, 2009 Sage Lewis	Do Follow Pros and cons of building links through blog comments.
IndustryWeek February 1, 2008 Brad Kenney	To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers.
Search Engine Watch March 3, 2009 Carrie Hill	SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
Fast Company April 2004 Jena McGregor	Professionals, Publishing for the Public If it's true that markets are conversations, business blogs might help corporate conversations scale globally.
The Motley Fool November 23, 2005 Selena Maranjian	The Business of Blogging How blogs are influencing business -- and helping investors.
Search Engine Watch May 14, 2010 Rob Chant	The Small Business SEM Survival Guide Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards right, the challenges are far from insurmountable.
Salon.com May 10, 2002 Steven Johnson	Use the blog, Luke The collective future of blogs lies not in dethroning the New York Times -- but in becoming a force that can make sense of the Web's infinity of links...
Entrepreneur June 2007 Catherine Seda	Rave Reviews On the web, customer testimonials speak louder than advertising.
Search Engine Watch June 15, 2010 Kristi Hines	Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.