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Redefining CRM It's time to say good-bye to the old definition of CRM -- it is no longer viable as a leading business or even systems strategy.   |
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December 2009
David Myron |
Great Relationships Start with Good Experiences There are instances when primarily focusing on the experience makes sense. |
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May 2010
Lauren McKay |
It's Not Your Relationship to Manage Just as you finally come to grips with CRM, the customers themselves have turned the tables - and now they're managing you. |
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February 1, 2006
David Myron |
Experiences Versus Relationships Good relationships, over time, generate more value for customers and, as a result, more revenue for businesses. |
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January 2014
Marshall Lager |
Bidding Social CRM a Fond Farewell A transformative term is being retired. What does it mean to us? |
CRM
November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
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March 2012
Carolyn Baird |
Social 2.0 There are technologies and practices on the market today that businesses can use to analyze social media data and integrate these findings with more traditional CRM approaches. |
CRM
November 3, 2003 |
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
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October 19, 2012
Joshua March |
The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM
May 2010
Joshua Weinberger |
CRM On Twitter Here are a few tweets from the top minds hammering out the movement known as vendor relationship management. |
CRM
November 2011
Paul Greenberg |
Social Everything Comes of Age Enterprise 2.0 and social CRM form the core of social business |
