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Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews June 29, 2010 |
McAfee Rolls Out SaaS Cloud Security Suite With its latest offering, SaaS Web Protection, security vendor McAfee is aiming to deliver a cloud-based software portfolio to combat malware and other online threats. |
InternetNews July 18, 2007 Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews September 17, 2010 |
Free Web Services; Costly Security Risks New report from security vendor McAfee warns users in search of free content and entertainment on the Web. |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
InternetNews November 17, 2010 |
Stuxnet, Mobile Threats Top 3Q Malware Report Security software vendor McAfee's 3Q Threats Report takes note of some older malware scams from the past and some new and discouraging new ones. |
Search Engine Watch January 12, 2011 Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. |
InternetNews March 29, 2011 |
Is McAfee.com Insecure? Security researchers publicly expose vulnerabilities on McAfee's website. |
BusinessWeek June 11, 2009 Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews August 11, 2010 |
Malware Scams Hit New Peak in First Half Security software vendor McAfee says the number of new pieces of malware circulating on the Internet reached an all-time high in the first six months of this year. |
InternetNews May 21, 2009 Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
InternetNews March 12, 2010 |
McAfee's Got the Skinny on Scareware McAfee's advisory details the dangers of downloading fake antivirus software, often referred to as 'scareware.' |
Search Engine Watch April 10, 2008 Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
InternetNews June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
InternetNews August 3, 2009 Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
InternetNews February 9, 2010 |
McAfee Finds Spike In Malware From China A new study by security software vendor McAfee finds a growing number of cyber attacks originating in China and predicts even more malware scams will target fans of popular social networking sites like Facebook and Twitter. |
Search Engine Watch July 15, 2005 Chris Sherman |
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. |
InternetNews August 4, 2006 Erin Joyce |
Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight. |
BusinessWeek May 21, 2007 Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
InternetNews May 4, 2006 David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
InternetNews September 15, 2009 |
Malware Ads Hit New York Times Media company's advertising staff approved bogus Vonage ad that distributed malware. |
HBS Working Knowledge January 29, 2014 Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
The Motley Fool August 1, 2005 Tom Taulli |
Profits Are Contagious Viruses are not going away, and that's good news for McAfee. It's a growth story that Wall Street can understand, and it has resulted in a strong stock price that should continue. |
Inc. December 2007 Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
InternetNews August 23, 2007 Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
PC Magazine November 14, 2007 John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
New Architect February 2003 Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
Search Engine Watch September 10, 2010 Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Search Engine Watch December 13, 2007 John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
The Motley Fool May 15, 2006 Tom Taulli |
Search Engines' Sordid Side As useful as search engines can be, a recent study reveals they also come with major risks. For the most part search-engine listings remain an untamed frontier. |
InternetNews December 30, 2009 |
Malware Targeting Adobe, Social Sites in 2010 Security player McAfee runs down its picks for malware creators' highest-priority targets in the coming year. |
The Motley Fool October 29, 2004 Rich Smith |
McHappy McAfee Internet security company is once again comprehensible. Investors should be pretty happy with the company today. |
InternetNews November 17, 2010 |
12 Online Scams to Avoid This Holiday Season Security software vendor McAfee has put together a list of a dozen online security threats to consumers looking to spread a little holiday cheer this season. |
The Motley Fool October 6, 2006 Tom Taulli |
McAfee Secures Another Smart Deal After another savvy acquisition, one problem still remains: Microsoft. McAfee shareholders, be warned. |
Search Engine Watch November 29, 2010 Greg Habermann |
Google's Holiday Gift: Product Listing Ads Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of. |
InternetNews January 13, 2010 |
Facebook and McAfee Join in Security Push Partnership offers free trial and discounted security software offer for Facebook users. |
The Motley Fool October 17, 2006 Tim Beyers |
McAfee Begs for Compliance McAfee's stock might be worthwhile if its competitive position had materially improved, or if its balance sheet offered greater protection than rivals, or if its multiple to expected earnings looked comparatively cheap. But exactly none of that is true today. |
InternetNews June 2, 2005 Tim Gray |
McAfee Buys Wireless Security Security software vendor McAfee gave its credentials in the Wi-Fi security market a boost with the acquisition of Wireless Security. |
InternetNews June 22, 2009 Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
PC World March 2002 Brad Grimes |
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... |
The Motley Fool July 22, 2010 Rex Moore |
How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore. |
Inc. February 2008 Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
The Motley Fool November 28, 2011 Tim Beyers |
Facebook's Growth Is Just Getting Started Fresh data from social media consultant Sociable Labs says that 50% of e-commerce site shoppers are logged into Facebook when walking the e-aisles. |
Search Engine Watch February 10, 2010 Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Inc. January 2004 Rod Kurtz |
Google Update Draws Criticism from Small Biz Google changes the way it sells keyword ads. |
InternetNews December 19, 2003 Pamela Parker |
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets. |