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Search Engine Watch
May 13, 2004
Danny Sullivan
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. mark for My Articles similar articles
BusinessWeek
December 12, 2005
Ben Elgin
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. mark for My Articles similar articles
InternetNews
June 29, 2010
McAfee Rolls Out SaaS Cloud Security Suite With its latest offering, SaaS Web Protection, security vendor McAfee is aiming to deliver a cloud-based software portfolio to combat malware and other online threats. mark for My Articles similar articles
InternetNews
July 18, 2007
Clint Boulton
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. mark for My Articles similar articles
InternetNews
September 17, 2010
Free Web Services; Costly Security Risks New report from security vendor McAfee warns users in search of free content and entertainment on the Web. mark for My Articles similar articles
Fast Company
Pavithra Mohan
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. mark for My Articles similar articles
InternetNews
November 17, 2010
Stuxnet, Mobile Threats Top 3Q Malware Report Security software vendor McAfee's 3Q Threats Report takes note of some older malware scams from the past and some new and discouraging new ones. mark for My Articles similar articles
Search Engine Watch
January 12, 2011
Greg Habermann
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. mark for My Articles similar articles
InternetNews
March 13, 2008
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page mark for My Articles similar articles
InternetNews
September 18, 2009
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. mark for My Articles similar articles
InternetNews
March 29, 2011
Is McAfee.com Insecure? Security researchers publicly expose vulnerabilities on McAfee's website. mark for My Articles similar articles
BusinessWeek
June 11, 2009
Robert D. Hof
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? mark for My Articles similar articles
InternetNews
August 11, 2010
Malware Scams Hit New Peak in First Half Security software vendor McAfee says the number of new pieces of malware circulating on the Internet reached an all-time high in the first six months of this year. mark for My Articles similar articles
InternetNews
May 21, 2009
Kenneth Corbin
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. mark for My Articles similar articles
InternetNews
March 12, 2010
McAfee's Got the Skinny on Scareware McAfee's advisory details the dangers of downloading fake antivirus software, often referred to as 'scareware.' mark for My Articles similar articles
Search Engine Watch
April 10, 2008
Levy Cohen
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. mark for My Articles similar articles
InternetNews
June 3, 2010
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. mark for My Articles similar articles
InternetNews
August 3, 2009
Michelle Megna
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. mark for My Articles similar articles
InternetNews
February 9, 2010
McAfee Finds Spike In Malware From China A new study by security software vendor McAfee finds a growing number of cyber attacks originating in China and predicts even more malware scams will target fans of popular social networking sites like Facebook and Twitter. mark for My Articles similar articles
Search Engine Watch
July 15, 2005
Chris Sherman
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. mark for My Articles similar articles
InternetNews
August 4, 2006
Erin Joyce
Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight. mark for My Articles similar articles
BusinessWeek
May 21, 2007
Hof & Holahan
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. mark for My Articles similar articles
InternetNews
May 4, 2006
David Miller
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. mark for My Articles similar articles
InternetNews
September 15, 2009
Malware Ads Hit New York Times Media company's advertising staff approved bogus Vonage ad that distributed malware. mark for My Articles similar articles
HBS Working Knowledge
January 29, 2014
Michael Blanding
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. mark for My Articles similar articles
The Motley Fool
August 1, 2005
Tom Taulli
Profits Are Contagious Viruses are not going away, and that's good news for McAfee. It's a growth story that Wall Street can understand, and it has resulted in a strong stock price that should continue. mark for My Articles similar articles
Inc.
December 2007
Michael Fitzgerald
Clicks for Cash Earning more from your website. mark for My Articles similar articles
InternetNews
August 23, 2007
Stuart J. Johnston
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. mark for My Articles similar articles
PC Magazine
November 14, 2007
John C. Dvorak
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. mark for My Articles similar articles
New Architect
February 2003
Amit Asaravala
What Advertisers Want Selecting high-performance ad formats for your site mark for My Articles similar articles
Search Engine Watch
September 10, 2010
Dan Yomtobian
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. mark for My Articles similar articles
Search Engine Watch
December 13, 2007
John Tawadros
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. mark for My Articles similar articles
The Motley Fool
May 15, 2006
Tom Taulli
Search Engines' Sordid Side As useful as search engines can be, a recent study reveals they also come with major risks. For the most part search-engine listings remain an untamed frontier. mark for My Articles similar articles
InternetNews
December 30, 2009
Malware Targeting Adobe, Social Sites in 2010 Security player McAfee runs down its picks for malware creators' highest-priority targets in the coming year. mark for My Articles similar articles
The Motley Fool
October 29, 2004
Rich Smith
McHappy McAfee Internet security company is once again comprehensible. Investors should be pretty happy with the company today. mark for My Articles similar articles
InternetNews
November 17, 2010
12 Online Scams to Avoid This Holiday Season Security software vendor McAfee has put together a list of a dozen online security threats to consumers looking to spread a little holiday cheer this season. mark for My Articles similar articles
The Motley Fool
October 6, 2006
Tom Taulli
McAfee Secures Another Smart Deal After another savvy acquisition, one problem still remains: Microsoft. McAfee shareholders, be warned. mark for My Articles similar articles
Search Engine Watch
November 29, 2010
Greg Habermann
Google's Holiday Gift: Product Listing Ads Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of. mark for My Articles similar articles
InternetNews
January 13, 2010
Facebook and McAfee Join in Security Push Partnership offers free trial and discounted security software offer for Facebook users. mark for My Articles similar articles
The Motley Fool
October 17, 2006
Tim Beyers
McAfee Begs for Compliance McAfee's stock might be worthwhile if its competitive position had materially improved, or if its balance sheet offered greater protection than rivals, or if its multiple to expected earnings looked comparatively cheap. But exactly none of that is true today. mark for My Articles similar articles
InternetNews
June 2, 2005
Tim Gray
McAfee Buys Wireless Security Security software vendor McAfee gave its credentials in the Wi-Fi security market a boost with the acquisition of Wireless Security. mark for My Articles similar articles
InternetNews
June 22, 2009
Michelle Megna
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. mark for My Articles similar articles
PC World
March 2002
Brad Grimes
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... mark for My Articles similar articles
The Motley Fool
July 22, 2010
Rex Moore
How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore. mark for My Articles similar articles
Inc.
February 2008
Buchanan, Chafkin & McCarthy
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. mark for My Articles similar articles
InternetNews
December 8, 2006
Nicholas Carlson
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. mark for My Articles similar articles
The Motley Fool
November 28, 2011
Tim Beyers
Facebook's Growth Is Just Getting Started Fresh data from social media consultant Sociable Labs says that 50% of e-commerce site shoppers are logged into Facebook when walking the e-aisles. mark for My Articles similar articles
Search Engine Watch
February 10, 2010
Alex Cohen
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. mark for My Articles similar articles
Inc.
January 2004
Rod Kurtz
Google Update Draws Criticism from Small Biz Google changes the way it sells keyword ads. mark for My Articles similar articles
InternetNews
December 19, 2003
Pamela Parker
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets. mark for My Articles similar articles