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Meet the CRO The advent of the corporate responsibility officer should be at least a partially good thing for investors. It will cost firms to maintain the post, but if the CRO can find and stop bad behavior, it could prevent future losses. |
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Title Creep: the Chief Revenue Officer Why a job title left over from the dot-com days is suddenly ubiquitous. |
The Motley Fool January 23, 2008 Selena Maranjian |
Top Corporate Citizens of 2007 These companies were chosen as the Best Corporate Citizens of 2007: Monsanto... Marathon Oil... Bank of America... Disney... Intel... Adobe... Union Pacific... |
Search Engine Watch January 5, 2011 Stephen Cobb |
Will 2011 be the Year of Conversion Rate Optimization? The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps distracted by trends like social media. But 2011 will be the year that CRO finally has something to crow about. |